HSBC Downgrades Nvidia: AI GPU Pricing Power Wanes Amid Market Challenges

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HSBC downgrades Nvidia to 'Hold' from 'Buy', citing limited upside potential and weakening GPU pricing power. The move comes as Nvidia faces market challenges and transitions towards new AI opportunities.

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HSBC Downgrades Nvidia Amid Concerns Over GPU Pricing Power

In a significant move that has sent ripples through the tech industry, HSBC has downgraded Nvidia Corporation from 'Buy' to 'Hold', citing concerns over the company's future growth potential and weakening GPU pricing power. This decision comes as Nvidia, a leading player in the AI chip market, faces increasing challenges in maintaining its market dominance 1.

Revised Price Target and Market Reaction

HSBC analyst Frank Lee has slashed Nvidia's price target from $175 to $120, reflecting a mere 8% upside from the current trading price. This downgrade has contributed to a significant drop in Nvidia's stock price, with shares falling 6% during Thursday's trading session 1.

The market's reaction to this news has been swift, with Nvidia's stock performance lagging behind the broader market. The company's shares have declined by more than 27% over the past three months and about 8% in the past month alone 1.

Factors Behind the Downgrade

Several key factors have contributed to HSBC's decision to downgrade Nvidia:

  1. Limited Pricing Power: HSBC notes that Nvidia's GPU pricing power is slowing down, with no significant average selling price (ASP) boost observed between the B200 and B300 GPU generations or the GB200 and GB300 NVL72 rack architectures 2.

  2. Earnings Growth Expectations: While HSBC projects Nvidia to deliver year-over-year sales growth of 62% and EPS growth of 58% in FY26, they see limited room for significant earnings upside surprises over the next 1-2 years 1.

  3. Market Headwinds: The potential slowdown in demand over the long term, partly due to developments from Chinese AI startup DeepSeek, and increasing inconsistencies with Nvidia's supply chain are cited as additional concerns 1.

Future Outlook and Industry Impact

Despite the downgrade, HSBC acknowledges that Nvidia's next major growth catalysts could come from robotics and autonomous AI. However, they believe that revenue contributions from these markets will take time to materialize 3.

It's worth noting that HSBC's view is in the minority on Wall Street. Out of 64 analysts covering Nvidia, only five now have 'Hold' ratings, while the remaining 59 maintain 'Strong Buy' or 'Buy' ratings 1.

Broader Market Context

The downgrade comes amid a challenging market environment, with President Donald Trump's announcement of new reciprocal tariffs adding to the pressure on semiconductor stocks. Notably, Nvidia was left out of the latest round of tariffs, and the company is reportedly lobbying the US government to ease restrictions on AI GPU sales to most countries 2.

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