Hyundai Motor Group appoints Tesla's former Optimus leader to accelerate humanoid robot ambitions

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Hyundai Motor Group is bringing on Milan Kovac, who led Tesla's Optimus humanoid robot program, as an adviser and Boston Dynamics board nominee. The move signals Hyundai's aggressive push into robotics as the automaker targets 30,000 robot units annually by 2028. Shares surged 34% following the Atlas humanoid robot reveal at CES.

Hyundai Motor Group Recruits Tesla Robotics Veteran

Hyundai Motor Group plans to appoint Milan Kovac, the former head of Tesla's humanoid robot program, as a strategic adviser to strengthen its competitiveness in robotics and artificial intelligence

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. The South Korean automaker will also nominate Kovac as an outside director of Boston Dynamics, its U.S. subsidiary known for advanced robotics platforms

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. Kovac led Tesla's Optimus humanoid program starting in 2022 when he was appointed director of Optimus and Autopilot Engineering, before announcing his departure last June

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Source: ET

Source: ET

The decision to appoint Milan Kovac reflects Hyundai's strategic bet on the convergence of AI and robotics. According to the company's statement, Kovac will contribute to strategic discussions on mid- to long-term strategy and commercialization of robotics platforms across Hyundai's portfolio, including Spot, Stretch, Orbit, and Atlas

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Ambitious Manufacturing Plans for Atlas Humanoid Robot

Hyundai Motor unveiled the production version of the Atlas humanoid robot at the Consumer Electronics Show in Las Vegas last week, setting an ambitious target to build a factory capable of manufacturing 30,000 robot units annually by 2028

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. This announcement triggered significant investor enthusiasm, with shares of Hyundai Motor rising more than 34% since the CES reveal, compared with just a 7% rise in the benchmark KOSPI

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The automaker expects humanoid robots to become the largest segment of the physical AI market, which refers to AI systems embedded in hardware that collect real-world data and make autonomous decisions

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. This market spans areas such as robotics, smart factories, and autonomous driving capabilities.

Broader Talent Acquisition Strategy

The appointment of Kovac is part of a broader talent acquisition push by Hyundai. On Tuesday, the company also appointed Park Min-woo, a former Tesla and Nvidia engineer, as head of its advanced vehicle platform division and CEO of 42dot

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. This move aims to strengthen competitiveness in software-defined vehicles and autonomous driving capabilities, signaling Hyundai's integrated approach to physical artificial intelligence across multiple domains.

Source: BNN

Source: BNN

For industry watchers, these appointments indicate Hyundai's intent to compete directly with Tesla in both humanoid robotics and autonomous systems. The commercialization of robotics platforms at scale by 2028 will test whether traditional automakers can successfully pivot to become robotics manufacturers, potentially reshaping supply chains and manufacturing processes across industries.

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