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Hyundai Motor Group to appoint former head of Tesla's humanoid robot program as adviser
SEOUL, Jan 16 (Reuters) - South Korea's Hyundai Motor Group said on Friday it plans to appoint Milan Kovac, the former head of Tesla's (TSLA.O), opens new tab humanoid robot program, as an adviser as it seeks to bolster its competitiveness in robotics and artificial intelligence. The auto group also plans to nominate Kovac as an outside director of the firm's U.S. subsidiary Boston Dynamics. Kovac, who announced plans to leave Tesla last June, became the lead of Tesla's Optimus humanoid program in 2022 when he was appointed director of Optimus and Autopilot Engineering. "Hyundai Motor Group is strengthening its technology leadership and driving a paradigm shift in the industry by appointing a global expert as an advisor, leveraging the convergence of AI and robotics," Hyundai said in a statement. Hyundai added that Kovac will contribute to strategic discussions on mid- to long-term strategy and commercialization across the company's portfolio of robotics platforms, including Spot, Stretch, Orbit and Atlas. Hyundai Motor last week unveiled the production version of the Atlas humanoid robot at the Consumer Electronics Show in Las Vegas, and said it aims to build a factory capable of manufacturing 30,000 robot units annually by 2028. The company expects humanoid robots to become the largest segment of the physical artificial intelligence market, which refers to AI systems embedded in hardware that collect real-world data and make autonomous decisions, spanning areas such as robotics, smart factories and autonomous driving. Hyundai on Tuesday also appointed former Tesla and Nvidia (NVDA.O), opens new tab engineer Park Min-woo as head of its advanced vehicle platform division and CEO of 42dot to strengthen competitiveness in software-defined vehicles and autonomous driving capabilities. Shares of Hyundai Motor (005380.KS), opens new tab rose more than 34% since the company unveiled the production version of its humanoid robot last week at CES, compared with a 7% rise in the benchmark KOSPI (.KS11), opens new tab. Reporting by Heekyong Yang;Editing by Elaine Hardcastle Our Standards: The Thomson Reuters Trust Principles., opens new tab * Suggested Topics: * Autos & Transportation * ADAS, AV & Safety * Supply Chain * Sustainable & EV Supply Chain
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Hyundai Motor Group to appoint former head of Tesla's humanoid robot program as adviser
The company expects humanoid robots to become the largest segment of the physical artificial intelligence market, which refers to AI systems embedded in hardware that collect real-world data and make autonomous decisions, spanning areas such as robotics, smart factories and autonomous driving. SEOUL: South Korea's Hyundai Motor Group said on Friday it plans to appoint Milan Kovac, the former head of Tesla's humanoid robot program, as an adviser as it seeks to bolster its competitiveness in robotics and artificial intelligence. The auto group also plans to nominate Kovac as an outside director of the firm's U.S. subsidiary Boston Dynamics. Kovac, who announced plans to leave Tesla last June, became the lead of Tesla's Optimus humanoid program in 2022 when he was appointed director of Optimus and Autopilot Engineering. "Hyundai Motor Group is strengthening its technology leadership and driving a paradigm shift in the industry by appointing a global expert as an advisor, leveraging the convergence of AI and robotics," Hyundai said in a statement. Hyundai added that Kovac will contribute to strategic discussions on mid- to long-term strategy and commercialization across the company's portfolio of robotics platforms, including Spot, Stretch, Orbit and Atlas. Hyundai Motor last week unveiled the production version of the Atlas humanoid robot at the Consumer Electronics Show in Las Vegas, and said it aims to build a factory capable of manufacturing 30,000 robot units annually by 2028. The company expects humanoid robots to become the largest segment of the physical artificial intelligence market, which refers to AI systems embedded in hardware that collect real-world data and make autonomous decisions, spanning areas such as robotics, smart factories and autonomous driving. Hyundai on Tuesday also appointed former Tesla and Nvidia engineer Park Min-woo as head of its advanced vehicle platform division and CEO of 42dot to strengthen competitiveness in software-defined vehicles and autonomous driving capabilities. Shares of Hyundai Motor rose more than 34% since the company unveiled the production version of its humanoid robot last week at CES, compared with a 7% rise in the benchmark KOSPI. (You can now subscribe to our Economic Times WhatsApp channel)
[3]
Hyundai Motor Group to appoint former head of Tesla's humanoid robot program as adviser
SEOUL -- South Korea's Hyundai Motor Group said on Friday it plans to appoint Milan Kovac, the former head of Tesla's humanoid robot program, as an adviser as it seeks to bolster its competitiveness in robotics and artificial intelligence. The auto group also plans to nominate Kovac as an outside director of the firm's U.S. subsidiary Boston Dynamics. Kovac, who announced plans to leave Tesla last June, became the lead of Tesla's Optimus humanoid program in 2022 when he was appointed director of Optimus and Autopilot Engineering. "Hyundai Motor Group is strengthening its technology leadership and driving a paradigm shift in the industry by appointing a global expert as an advisor, leveraging the convergence of AI and robotics," Hyundai said in a statement. Hyundai added that Kovac will contribute to strategic discussions on mid- to long-term strategy and commercialization across the company's portfolio of robotics platforms, including Spot, Stretch, Orbit and Atlas. Hyundai Motor last week unveiled the production version of the Atlas humanoid robot at the Consumer Electronics Show in Las Vegas, and said it aims to build a factory capable of manufacturing 30,000 robot units annually by 2028. The company expects humanoid robots to become the largest segment of the physical artificial intelligence market, which refers to AI systems embedded in hardware that collect real-world data and make autonomous decisions, spanning areas such as robotics, smart factories and autonomous driving. Hyundai on Tuesday also appointed former Tesla and Nvidia engineer Park Min-woo as head of its advanced vehicle platform division and CEO of 42dot to strengthen competitiveness in software-defined vehicles and autonomous driving capabilities. Shares of Hyundai Motor rose more than 34 per cent since the company unveiled the production version of its humanoid robot last week at CES, compared with a 7 per cent rise in the benchmark KOSPI.
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Hyundai Motor Group is bringing on Milan Kovac, who led Tesla's Optimus humanoid robot program, as an adviser and Boston Dynamics board nominee. The move signals Hyundai's aggressive push into robotics as the automaker targets 30,000 robot units annually by 2028. Shares surged 34% following the Atlas humanoid robot reveal at CES.
Hyundai Motor Group plans to appoint Milan Kovac, the former head of Tesla's humanoid robot program, as a strategic adviser to strengthen its competitiveness in robotics and artificial intelligence
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. The South Korean automaker will also nominate Kovac as an outside director of Boston Dynamics, its U.S. subsidiary known for advanced robotics platforms2
. Kovac led Tesla's Optimus humanoid program starting in 2022 when he was appointed director of Optimus and Autopilot Engineering, before announcing his departure last June3
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Source: ET
The decision to appoint Milan Kovac reflects Hyundai's strategic bet on the convergence of AI and robotics. According to the company's statement, Kovac will contribute to strategic discussions on mid- to long-term strategy and commercialization of robotics platforms across Hyundai's portfolio, including Spot, Stretch, Orbit, and Atlas
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.Hyundai Motor unveiled the production version of the Atlas humanoid robot at the Consumer Electronics Show in Las Vegas last week, setting an ambitious target to build a factory capable of manufacturing 30,000 robot units annually by 2028
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. This announcement triggered significant investor enthusiasm, with shares of Hyundai Motor rising more than 34% since the CES reveal, compared with just a 7% rise in the benchmark KOSPI3
.The automaker expects humanoid robots to become the largest segment of the physical AI market, which refers to AI systems embedded in hardware that collect real-world data and make autonomous decisions
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. This market spans areas such as robotics, smart factories, and autonomous driving capabilities.Related Stories
The appointment of Kovac is part of a broader talent acquisition push by Hyundai. On Tuesday, the company also appointed Park Min-woo, a former Tesla and Nvidia engineer, as head of its advanced vehicle platform division and CEO of 42dot
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. This move aims to strengthen competitiveness in software-defined vehicles and autonomous driving capabilities, signaling Hyundai's integrated approach to physical artificial intelligence across multiple domains.
Source: BNN
For industry watchers, these appointments indicate Hyundai's intent to compete directly with Tesla in both humanoid robotics and autonomous systems. The commercialization of robotics platforms at scale by 2028 will test whether traditional automakers can successfully pivot to become robotics manufacturers, potentially reshaping supply chains and manufacturing processes across industries.
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