IBM and L'Oréal Partner to Develop AI Model for Sustainable Cosmetics

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On Fri, 17 Jan, 12:01 AM UTC

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IBM and L'Oréal announce a collaboration to create an AI foundation model for sustainable cosmetics, combining L'Oréal's expertise in beauty science with IBM's AI technology to accelerate product innovation and sustainability efforts.

IBM and L'Oréal Join Forces for Sustainable Cosmetics Innovation

In a groundbreaking collaboration, tech giant IBM and beauty leader L'Oréal have announced a partnership to develop the first AI model dedicated to advancing sustainable cosmetics 1. This unique initiative aims to leverage IBM's generative artificial intelligence (GenAI) technology to uncover new insights in cosmetic formulation data, facilitating L'Oréal's use of sustainable raw materials and reducing energy and material waste 2.

The Power of AI in Cosmetic Science

The collaboration will combine L'Oréal's extensive expertise in cosmetic science with IBM's cutting-edge AI technologies to accelerate scientific discoveries and innovative ecological solutions 1. The custom AI foundation model is engineered to significantly enhance the capabilities of L'Oréal's Research & Innovation teams, enabling them to achieve higher performance and consumer satisfaction across all cosmetic categories and regions 3.

Accelerating Sustainable Product Development

The AI model will utilize a large number of formulations and component data points to accelerate multiple tasks, including:

  1. Formulation of new products
  2. Reformulation of existing cosmetics
  3. Optimization for scale-up production

These tools will equip L'Oréal's 4,000 researchers worldwide over the next several years, empowering them to create more sustainable and personalized cosmetic products 4.

Advancing L'Oréal's Sustainability Goals

This partnership is expected to contribute significantly to L'Oréal's sustainability targets. The company aims to source most of its product formulas from bio-sourced materials and/or the circular economy by 2030, as part of its L'Oréal for the Future initiative 5.

Impact on the Beauty Industry

Stéphane Ortiz, Head of Innovation Métiers & Product Development at L'Oréal Research & Innovation, stated, "This partnership will extend the speed and scale of our innovation and reformulation pipeline, with products always reaching higher standards of inclusivity, sustainability, and personalization" 2.

Alessandro Curioni, IBM Fellow and Vice President of Europe and Africa, emphasized the potential of this collaboration, saying, "This is a truly impactful application of generative AI, leveraging the power of technology and expertise for the good of the planet" 4.

The Future of AI in Beauty

This partnership represents a significant step forward in the application of AI to the beauty industry. By combining L'Oréal's unparalleled expertise in cosmetic science with IBM's AI technologies, the collaboration aims to redefine innovation at the intersection of beauty, chemistry, and technology 5. As the beauty industry continues to evolve, this AI-driven approach could pave the way for more sustainable, inclusive, and personalized cosmetic products in the future.

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