Instagram to Deploy AI for Age Verification and Teen Account Management

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Meta plans to use AI to identify underage users on Instagram and automatically move them to teen accounts with enhanced privacy settings, addressing concerns about social media's impact on youth mental health.

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Meta's AI-Powered Age Verification for Instagram

Meta, the parent company of Instagram and Facebook, is set to implement an artificial intelligence system to identify and manage underage users on Instagram. This move comes in response to growing concerns about the impact of social media on teenagers' mental health

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The 'Adult Classifier' Tool

Early next year, Meta plans to introduce a proprietary software tool called the 'adult classifier'. This AI-powered system will categorize users into two age groups: under 18 and over 18

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. The tool will analyze various data points to determine a user's age, including:

  • Profile information
  • Content interactions
  • Follower lists
  • "Happy birthday" posts from friends

If the AI suspects a user is under 18, it will automatically transfer them to a teen account, regardless of the age stated in their profile

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Teen Accounts and Enhanced Privacy Settings

Meta introduced teen accounts in September for users aged 13-17. These accounts feature built-in restrictions designed to provide a safer online environment for young users

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. Key features include:

  • Limits on who can contact the user
  • Restrictions on visible content
  • Automatic hiding of potentially offensive comments
  • Filtered message requests

The company plans to start moving teenagers who have voluntarily provided their age information to these new accounts soon, with the 'adult classifier' implementation following early next year

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Addressing Mental Health Concerns

This initiative is part of Meta's broader efforts to address public outcry over the impact of social media on teenage mental health. In 2021, a Wall Street Journal report revealed that Meta's internal research indicated Instagram was harmful to the mental health of teenagers, particularly teenage girls

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Additional AI Applications and Privacy Measures

Meta is also exploring other AI applications to enhance user safety and account security:

  1. Facial recognition technology to combat scam celebrity advertisements ('celeb-bait')

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  2. AI-powered ad review systems to detect and remove fraudulent content

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  3. Facial recognition for account recovery, although this raises privacy concerns

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To address privacy issues, Meta states that video selfies used for identity verification will be encrypted, securely stored, and deleted after the check

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Challenges and Limitations

While the new AI system aims to improve user safety, several challenges remain:

  1. Accuracy of age prediction
  2. Privacy concerns related to data analysis
  3. Potential for misclassification

Meta plans to implement an appeal system for users who believe they have been incorrectly classified

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. The company will also allow teenagers to verify their identity by uploading official documents or using a video selfie with Yoti, a system that estimates age based on facial features

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As social media platforms continue to navigate the complex landscape of user safety and privacy, Meta's AI-driven approach to age verification represents a significant step in addressing concerns about the well-being of young users on Instagram.

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