Instagram Unveils Groundbreaking AI Video Editing Tools for Creators

Instagram invites creators to alter videos with new AI editing tools

AI Puppets: A recently introduced AI "research model" is nearly ready for production, Instagram CEO Adam Mosseri announced. The possibilities seem endless - just like the likelihood that the photo-sharing service may soon become a bot-fueled affair, we presume. Mosseri recently teased new editing features that will soon be available for Instagram videos. Users will be able to leverage Movie Gen, Meta's AI-powered video generation model, to make substantial edits to the videos they upload to the platform. Movie Gen is Meta's early AI research model, Mosseri said, but it will likely be available to Instagram users next year. The model can change nearly any aspect of a video using a simple text prompt. The brief teaser posted by Instagram's CEO shows Movie Gen's ability to alter the subject's outfit or background environment, add new objects to the scene, and more. For example, a teaser shows Movie Gen transforming Mosseri into a puppet and adding a gold chain around his neck, all while keeping the rest of his outfit unchanged. These effects appear seamless and visually coherent, with no noticeable artifacts or distortions in the (very) short video clip. When Movie Gen was introduced last October, Meta highlighted its ability to generate realistic video and audio content based on users' text prompts. While the model won't be released for external development, it will become a core tool for social network "creators." AI models trained for video generation are usually introduced with a very specific selection of successful creations, while the nightmarish failed results are properly hidden in the backstage. OpenAI introduced Sora to much fanfare, but the very first productions of the AI service didn't exactly take the world by storm. Community feedback was overwhelmingly negative in most early cases, but we've heard it's gotten significantly better in a matter of months. Instagram isn't the photo sharing network it once was, as the platform has been invaded by bots and fake accounts over the past couple of years. Meta doesn't seem concerned with the growing, blatantly clear bot issue, though. The company has other priorities now, like cloning users' personalities into AI-powered chatbots that can improve "engagement" with uninterested strangers.

Your Instagram videos will never be the same after these AI editing tools roll out

With a simple text prompt, creators will be able to change outfits, backgrounds, and more. (Meta's Mosseri turned himself into a puppet.) Instagram's Adam Mosseri took to the app today to tease the upcoming launch of a generative AI editing feature that will enable users to "change nearly any aspect of your videos." Expected to roll out next year, the tool will be powered by Meta's Movie Gen AI model, which was unveiled in early October. Meta's Movie Gen AI model can generate HD videos (1080p resolution) from a text prompt, which -- the company claims -- is more "realistic" than videos generated by rival technology such as OpenAI's Sora text-to-video model. By bringing the Movie Gen technology to Instagram, the company aims to equip creators with more tools for "realizing" their ideas more easily. Also: I'm a long-time YouTube video producer - these 3 AI tools help me do it better and faster According to Mosseri, the new editing feature will enable creators to change nearly any aspect of users' videos with a simple text prompt. Moreover, the announcement video previews "early research AI models" that showcase examples of outfit and background transformations. One especially impressive snippet showed Mosseri transformed into a puppet, which speaks to the expansive capabilities of Movie Gen. Similarly, Gen AI models such as Open AI's Sora, Adobe's Firefly, and Google's Veo -- all released in 2024 -- emphasize a shift away from AI image generation and toward AI video generation, especially text-to-video tools. However, just like AI image generation, video generation raises concerns about harmful use cases such as digital blackface, AI-generated deepfakes, and disinformation. Also: This new Google AI tool lets you easily generate images from other photos - no prompt required Many creative professionals -- artists, writers, filmmakers, actors, and photographers -- have voiced frustrations with the impact of AI generators on their respective fields due to AI companies scraping the web to train their models. Because of such concerns, YouTube announced earlier this week that it will allow creators to opt into third-party AI training and recently partnered with the Creative Artists Agency to develop tools that give creators and artists more "control over how AI-generated content features their likeness, including their face, on YouTube at scale." Although Movie Gen has not rolled out, Instagram would be the first Meta-owned platform to use a text-to-video model.

Think Instagram is too fake now? Just wait for Meta's AI video editor

Summary Instagram teases AI-driven video tools that allow creators to edit videos with text prompts. Movie Gen AI lets users change outfits, backgrounds, accessories, and more with ease. The tool is set to launch next year, offering Instagram creators a new level of creative freedom. ✕ Remove Ads AI is basically everywhere now, sneaking into our daily lives without us even noticing. It's in our phones, running social media, and making us wonder how far it can actually go. One standout area where AI is making waves is video production. Instagram, for instance, is hinting at game-changing tools that could create stunningly realistic videos with no human touch required. Related I'm convinced AI will take over, but not in the way you think We're outsourcing people skills Posts5 Instagram's head, Adam Mosseri, has teased some next-level generative AI tools heading to the platform (via 9to5Mac). Powered by Meta's Movie Gen AI model, these tools let creators tweak pretty much anything in their videos with just a few text prompts. Originally shown off as a research project, Movie Gen AI's insanely realistic sample clips have caught Instagram's eye, hinting at a not-so-distant future where AI-driven video editing is at everyone's fingertips. ✕ Remove Ads And it looks like Movie Gen is hitting Instagram sooner than we thought. According to Mosseri, the tool is set to launch next year and aims to give creators more ways to bring their ideas to life. With it, you can switch outfits, change backgrounds, and even add accessories like jewelry with ease. Mosseri showed it off by dropping into a snowy scene and even turning himself into a puppet. The demos are great, but how they'll work for regular users is anyone's guess Movie Gen AI has a knack for the little stuff too, like sneaking in a gold chain or dropping objects into a scene without ruining the vibe. The demos look killer, but who knows how smooth it'll actually be for us regular users. If it's even half as cool as Mosseri's teaser, though, Instagram creators are in for a whole new level of creative freedom. ✕ Remove Ads Mosseri's news drops after Instagram decided to retire its tired old filters by 2025. With AI video editing about to blow up, Movie Gen looks ready to flex hard. It doesn't just whip up video and audio from prompts -- it also lets you tweak your clips. In a market that's about to get crazy competitive, this tool might just leave everyone else scrambling to catch up. ✕ Remove Ads

Instagram Teases AI Editing Tool That Can Change 'Any Aspect of Your Video'

Instagram is rolling out a generative AI editing feature in 2025 that will enable users to "change nearly any aspect of your videos." Instagram head Adam Mosseri teased the new technology in a video posted on the social media platform on Thursday. The feature is powered by Meta's Movie Gen AI model and is expected to launch on the platform in the new year. According to Mosseri, the goal of the generative AI editing feature is to equip creators with advanced tools to enhance their content and bring their ideas to life, all without requiring extensive video editing or manipulation skills. In the clip, Mosseri demonstrates how the generative AI editing feature can modify his outfit, adjust his background, add jewelry, and alter his overall appearance. Mosseri talks to the camera while the background of his video changes seamlessly into a snowy mountain landscape and his outfit changes from a brown cardigan to a white furry coat. In another scene, the Instagram head transforms into an animated puppet version of himself sitting in a country landscape. Mosseri also reveals how the generative AI editing feature can add new objects to the existing background -- including a gold chain around his neck without changing the rest of his clothing. "We're working on some really exciting AI tools for you video creators out there," Mosseri says in the video. "A lot of you make amazing content that makes Instagram what it is and we want to give you more tools to help realize your ideas. And you should be able to do anything you want with your videos. "You should be able to change your outfit or change the context in which you're sitting, or add a chain, whatever you can think of." Meta previewed its "industry-leading" AI video generator Movie Gen back in October but gave no word on the release date. Videos on Movie Gen can be generated via a text prompt but also with a still image or moving footage. The model also has the capability to match AI-generated audio with AI imagery and videos can be made in different aspect ratios -- features that already exist on competitors' models.

Instagram teases AI editing tools that will completely reimagine your videos

Instagram is planning to introduce a generative AI editing feature next year that will allow users to "change nearly any aspect of your videos." The tech is powered by Meta's Movie Gen AI model according to a teaser posted by Instagram head Adam Mosseri, and aims to provide creators with more tools to help transform their content and bring their ideas to life without extensive video editing or manipulation skills. Mosseri says the feature can make adjustments using a "simple text prompt." The announcement video includes previews of early research AI models that change Mosseri's outfit, background environments, and even his overall appearance -- in one scene transforming him into a felt puppet. Other changes are more subtle, such as adding new objects to the existing background or a gold chain around Mosseri's neck without altering the rest of his clothing.

Instagram teases AI tools for editing appearances, backgrounds in videos using prompts | TechCrunch

Instagram head Adam Mosseri is teasing upcoming generative AI features for the social app that will allow creators to "change nearly any aspect" of their videos using text prompts. The editing tools will be powered by Meta's Movie Gen AI model, and are expected to launch on the social network sometime next year, Mosseri said in a video shared on Thursday. "We're working on some really exciting AI tools for you video creators out there," Mosseri said. "A lot of you make amazing content that makes Instagram what it is and we want to give you more tools to help realize your ideas. And you should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you're sitting, or add a chain, whatever you can think of," he added. The video previews the AI editing features that Mosseri is teasing, including the ability to change your outfit, alter your background environment, add jewelry, and change your overall appearance. For instance, in one scene, Mosseri's background changes to a snowy atmosphere, and in another, he transforms into a puppet-like, animated version of himself. While the previews look clean and seamless, it's unknown if the user-facing editing tools will render the same sort of results once launched. When Meta unveiled Movie Gen back in October, the company said the model allows you to use simple text inputs to create videos and sounds and edit existing videos. Meta said at the time that the AI video generator wouldn't be publicly available. Today's announcement reveals that Meta will be leveraging the model to give creators on Instagram more AI editing tools for their videos.

Meta's AI Video Editor Coming to Instagram to Make You Question What's Real - Decrypt

Meta is bringing its AI video tricks to Instagram, with new features that'll let users modify their videos just by using text to modify imagery -- from adding bling to changing backgrounds, and doing pretty much anything you can imagine. "I'm super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt," Instagram head Adam Mosseri said in a video announcement. In the video, Mosseri appears in his original clothes and location -- a grey jacket and a normal-looking bedroom -- and the scenery starts to randomly change, showing him in Paris, New York, and a pool, and switching his clothes to different things like a leather jacket or a puffy sweater while in the Himalayas. "You should be able to change your outfit or change the context in which you're sitting, or add a chain, whatever you can think of," Mosseri explained, showing off demos where he seamlessly switched backgrounds and transformed his appearance. Meta announced Movie Gen a few months ago, showcasing some generations that exceeded other models' outputs in quality and prompt adherence. The company also showed some AI-generated Instagram reels created by social media influencers like Paige Piskin, and social media brand 10pm Curfew's Girls and K5sh accounts. Beyond generative video, Movie Gen handles video inpainting -- altering specific things inside of a video while leaving all the other elements intact. This makes the model extremely versatile, and gives users the capability to do a lot of different visual manipulations -- from changing a person's outfit to swapping out backgrounds, and even transforming people into puppet-like cartoon versions of themselves by manipulating the overall style of the scene The technology appears to build on Meta's Movie Gen AI model, which Decrypt reported on last year. It's the company's answer to similar tools from rivals, like OpenAI's recently announced Sora video generator, Runway's inpainting feature, and even some open-source tools like Propainter. For Instagram, this marks the first time Meta is bringing its video AI capabilities directly to users. Movie Gen can create entirely new 16-second videos or modify existing ones, complete with synchronized sound effects and music. The generative video scene has been on a run lately, with very important developments announced in the last months after a somewhat quiet year with spaced-out releases. Sora is finally out, but there have been a lot of interesting alternatives -- like Invideo V3 (capable of generating entire scripts, scenes, and 10-minute-long videos out of a single idea), Dream Machine (which can generate coherent and realistic videos even in surreal scenarios), Google's Veo2 (capable of generating highly realistic videos with great prompt adherence), and Showrunner (which is able to generate small cartoon sketches). Meta hasn't announced a specific launch date, but Mosseri said it's coming in 2024.

Instagram's AI will let you edit reality -- and yourself

Instagram is set to introduce new AI video features, enabling users to transform their content significantly. Adam Mosseri, Instagram's chief, revealed that the updates will utilize Meta's Movie Gen AI model and allow users to alter backgrounds, outfits, and even their own appearances. This capability aims to enhance creativity and provide tools for users to express their ideas. The integration of generative AI represents Meta's ongoing effort to embed AI technology throughout its applications, as stated by CEO Mark Zuckerberg. Instagram's new features are scheduled for rollout in 2025 and follow similar announcements from competitors like OpenAI and Google DeepMind regarding their video generation models. Mosseri emphasized the ability for content creators to explore diverse possibilities, suggesting, "You should be able to do anything you want with your videos." However, this development has raised concerns about its implications for social media users, particularly regarding potential impacts on mental health. Critics argue that AI-generated content can exacerbate feelings of inadequacy, as the platform may promote an unrealistic depiction of life. Mosseri's demonstration highlighted remarkable transformations, such as his altered appearance as a puppet and scenarios featuring surreal elements like a jumping hippo. These capabilities may enhance entertainment value but could also mislead viewers about the authenticity of shared experiences. Instagram just gave you WhatsApp's location sharing -- with a bonus While the technology showcases impressive potential, Meta's implementation of AI is not without challenges. Initial tests of similar models, including OpenAI's Sora, have encountered issues like disappearing objects and rapidly changing facial appearances. With Mosseri only presenting short clips, questions about the quality and reliability of longer video edits remain unresolved. The introduction of generative AI tools on Instagram signifies a shift in how users create and interact with content. As audiences engage with increasingly manipulated multimedia, the traditional essence of social media -- authentic human connection -- may be jeopardized. Observers underline the importance of storytelling, suggesting that, without a coherent narrative, these AI enhancements may merely serve as distractions from genuine interactions. Further complicating the landscape, the proliferation of transformative AI capabilities may lead to widespread skepticism about what constitutes "real" social media. Many users may find it challenging to discern genuine content amidst manipulated visuals, potentially eroding trust in the platform's integrity. Furthermore, this development might reinforce the trend of portraying idealized versions of life, which could continue to foster dissatisfaction among users.

Instagram to add video editing features powered by Meta's Movie Gen AI model - SiliconANGLE

Instagram to add video editing features powered by Meta's Movie Gen AI model Instagram chief Adam Mosseri has teased the imminent arrival of new generative artificial intelligence-powered video editing features for the social media application. They'll arrive soon, allowing users to "change nearly any aspect" of their videos using simple text prompts. The new feature is said to be powered by parent company Meta Platforms Inc.'s Movie Gen AI model, and will launch sometime next year, Mosseri said in a video he shared today. "We're working on some really exciting AI tools for you video creators out there," Mosseri teased, adding that users deserve the ability to do anything they want with their videos. "You should be able to change your outfit or change the context in which you're sitting, or add a chain, whatever you can think of," he explained. In the video, Mosseri previews some of the new features, showing how it will be possible for users to change the outfit they're wearing, swap out the background for something new, change their appearance and add jewelry and clothes, for example. In one scene, he shows how users will be able to change their backgrounds to a snowy environment, and in another, he alters his appearance into a kind of animated, puppet-like version of himself. The previews look almost seamless, but it remains to be seen how well the new features will work for Instagram users when they become available. Meta first announced Movie Gen in October, explaining that the new model allows users to create new videos and sounds or edit existing ones with simple text inputs. At the time, it didn't reveal any plans to make Movie Gen available to the public, and so today's announcement suggests Instagram users might be among the first to get to play with it. The announcement is somewhat timely for Meta, coming just days after OpenAI announced the long-awaited arrival of its own AI video generating model, Sora. Another company, Adobe Inc., launched video generation features within its Firefly app in October.

Generative-AI-powered video editing is coming to Instagram

Editing your Instagram videos will soon be as simple as typing out a text prompt, thanks to a new generative AI tool the company hopes to release in 2025, CEO Adam Mosseri announced Thursday. The upcoming tool, which leverages Meta's Movie Gen model, will enable users to "change nearly any aspect of your videos," Mosseri said during his preview demonstration. Those changes range from subtle modifications, like adding a gold chain to his existing outfit or a hippo in the background, to wholesale alterations including swapping his wardrobe or giving himself a felt, Muppet-like appearance. Recommended Videos View this post on Instagram A post shared by Adam Mosseri (@mosseri) Meta debuted Movie Gen in October to compete with the likes of Runway's Gen 3 Alpha and OpenAI's Sora. Designed to "produce custom videos and sounds, edit existing videos, and transform your personal image into a unique video," Movie Gen incorporates many of the company's earlier multimodal efforts with Make-A-Scene and Llama to provide users more control over what it outputs. "These models can reason about object motion, subject-object interactions, and camera motion, and they can learn plausible motions for a wide variety of concepts," Meta wrote in October, "making them state-of-the-art models in their category." The demonstration video certainly appears impressive, displaying minimal distortion to Mosseri's digitized outfits as he gestured and spoke, though none of the effects were on screen for more than a moment. OpenAI's Sora promised similarly spectacular results when it was first announced in February but has since failed to live up to expectations with its official release. Whether the performance Movie Gen showed off Thursday translates to what users will actually receive next year remains to be seen. As the multimodal capabilities of large language models have steadily matured, we've seen text-to-video AIs rapidly proliferate over the past year. Movie Gen will likely face significant competition in 2025 as more of these tools come to market, though its ability to generate both video and audio from a user's prompts, as well as edit and personalize clips, are sure to work in its favor.

Meta's AI video editing features are coming to Instagram next year

Earlier this year, Meta previewed Movie Gen, an AI video editing tool that looked (at least in the sample clips it released). At the time, though, Meta said it was still a research project with no immediate plans to make the features available to users. But it now seems that Movie Gen could arrive on Instagram sooner than later. Instagram's top exec Adam Mosseri posted a previewing the kind of seamless AI edits that will eventually be possible, saying that the company is "hoping to bring this to Instagram next year." In the clip, Mosseri says that Meta is "working on some really exciting AI tools" for video creators. "You should be able to do anything you want with your videos," he says. "You should be able to change your outfit, or change the context in which you're sitting, or add a chain -- whatever you can think of." During the short clip, Mosseri's backdrop and outfit changes several times, including a brief shot where he looks like a Muppet-inspired character. Throughout the clip, the transitions look pretty seamless without obvious AI artifacts. Of course, that won't necessarily be the case once Movie Gen is actually available and videos of its abilities aren't entirely controlled by Meta. But if it works anything like Mosseri's teaser video, it could open up some interesting possibilities for Instagram creators. It's probably not a coincidence that Meta is teasing the feature just OpenAI released its video generation model to subscribers. Meta has repeatedly said it wants its AI assistant to be the "most used" in the world and in that was also published today, the company said Meta AI has "nearly" 600 million monthly users. Unfortunately, Mosseri didn't indicate exactly when Movie Gen features may actually arrive on Instagram, other than some time in 2024. But he did say that there would be "more to come" from the company.

Instagram to replace AR filters with AI-generated videos

As we reported in August, Meta has confirmed that it will discontinue Spark, Instagram's AR filters, in January 2025. At the time, the company didn't give many details except to say that it would prioritize its efforts on other products. Now we know what's coming next: realistic AI-based filters. Instagram CEO Adam Mosseri shared a video this week teasing the new AI-based filters. Called "Movie Gen," the feature will let users apply realistic filters to Instagram videos. According to the executive, Movie Gen can change "nearly any aspect of your videos" with a "simple text prompt." In the video, Mosseri also shows him with different outfits, backgrounds and accessories - all generated by AI. "I'm super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt," Mosseri said in a post on Instagram. Although he didn't give an exact date for launching Movie Gen, the executive said that Meta wants to bring the feature to Instagram sometime next year. In the comments section, many users expressed concern about the feature, as it could be used to trick people with fake content. Instagram currently shows a label for AI-generated content (such as photos edited with Apple's Clean Up feature), but it's super easy to bypass it. Some people argued that "no one wants this" and asked for an option not to see AI-generated content on their timeline. Earlier this month, OpenAI launched Sora, a tool for generating entire videos with AI. The feature is also seen by some people as controversial as it lets people easily create realistic videos of situations that never happened. As for Instagram's AR filters, they will be removed from the app on January 14, 2025. More details can be found on the Meta website.

Instagram Will Soon Let You Transform Your Stories With Text-to-Video AI Slop

A teaser showed Instagram head Adam Mosseri completely transform his appearance using simple text prompts. One common complaint about Instagram, and social media in general, is that it breeds insecurity by presenting an unrealistic impression of other people's lives as being better than they really areâ€"the best moments only. And heavy editing of physical appearances is known to contribute to body dissatisfaction even when people know what they are seeing is not the full picture. Instagram is soon going to make that situation somewhat worse by allowing users to completely transform their videos using generative AI. In a teaser shared by Adam Mosseri, the head of Instagram was able to completely transform his appearance, in one shot turning himself into a felt puppet, and in another transporting Mosseri from his office to a snowy mountain range with a furry coat. In another, he was able to place a hippo behind him that jumped around and looked into the camera. "A lot of you make amazing content that makes Instagram what it is, and we want to give you more tools to help realize your ideas," said Mosseri. "You should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you're sitting... Whatever you can think of." The new feature, which will be available sometime in 2025, is powered by Meta's Movie Gen AI model. The announcement comes shortly after both OpenAI and Google DeepMind unveiled their own video generation models. By making these tools available on Instagram, Meta is showing off how generative AI can have immediate applications within its suite of apps. CEO Mark Zuckerberg has said he wants to infuse the company's full suite of apps with AI, including through content in the feed that is tailored specifically to each user's interests. Of course, while early demos of video generation models have been promising, they are not perfect. OpenAI's Sora has presented a lot of issues that you might expect, like objects disappearing and faces changing in appearance after only a few seconds. Mosseri only showed off one-second demonstrations of Movie Gen AI, so although they look quite impressive, we will have to see if they hold up their quality in longer clips. There are certainly some interesting ways generative AI within Instagram could be used in fun and entertaining ways. The question is whether those outweigh the negatives. Putting mental health concerns aside, AI has already filled Facebook feeds with fake imagery that older or more credulous users are susceptible to believing is real, and it is too early to say what harm that will ultimately cause.

Instagram Will Soon Let You Reimagine Your Videos With Text Prompts

The Instagram feature will let users change their outfits It can also change the background and add objects The AI video feature in Instagram is scheduled for next year Instagram is working on a new artificial intelligence (AI) feature that will allow users to reimagine their videos. The AI-powered video editing tool is built on Meta's Movie Gen AI model, an early research project that can generate videos from text prompts. On Instagram, instead of letting users generate videos from scratch, the feature will add enhancements to videos shot using cameras and featuring real humans. Users will be able to make changes to the videos such as changing outfit, background, and even their overall appearance. The new feature was teased by Instagram Head Adam Mosseri in a Reel. In the minute-long video, he showcased some of the capabilities of the new AI feature as well as explained how it would work. Notably, the AI video editing tool is under development, and Mosseri highlighted that it could be shipped next year. In the video, the tool could change Mosseri's outfit, add a gold chain around his neck, and even add a hippopotamus playing in a swimming pool in the background. The tool was also shown to combine some of these effects to make the Instagram Head appear to be sitting beside a snowy mountain and in a desert landscape. Captioning the video, Mosseri revealed that the AI video editing tool is powered by Meta's Movie Gen AI model which was previewed in October. Notably, it is a multi-modal model that comes with four capabilities -- video generation, personalised video generation, precise video editing, and audio generation. It can also combine video and audio generation to generate videos with synced audio. It is currently not available in the public domain. "I'm super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt. Hoping to bring this to Instagram next year," Mosseri wrote in the caption. It appears that the under-development AI feature only borrows the precise video editing capability from Movie Gen. Meta described in the announcement post that the model can perform localised edits such as adding, removing, or replacing elements, and make global changes such as background or style modifications. The AI model also preserves original content and targets only the relevant pixels.

AI video editing coming to Instagram next year, using text prompts - 9to5Mac

AI video editing based on text prompts is coming to Instagram next year, with the company's head showing off the ability to do things like change your clothing and video background, as well as some funkier stuff like adding animated characters. The company had earlier shown a demo video (below) of completely AI-generated video, stating that it was just a research project, but it seems the first practical application of the tech is arriving sooner than expected ... Earlier this year, Meta previewed an AI video editing and creation tool known as Movie Gen. This was a brief showreel of video generated by AI using nothing more than text prompts by the user. The company said then that Movie Gen was "just research," giving the impression that it wouldn't be available to users for some considerable time. You can the short demo video here: But while creating AI video out of nothing but text may be further down the line, Instagram lead Adam Mosseri showed off a text-based AI video editing feature he says the company is hoping to launch next year. I'm super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt. Hoping to bring this to Instagram next year. Let me know what you think. The demo shows his cardigan changing into a leather jacket, adding a gold chain around his neck, and his background changing to snowy fields, the Eiffel Tower, and New York's Times Square. It also shows the addition of a 3D cartoon cow, and Mosseri himself turning into an Animoji-style character. There's nothing more specific on timings than a "hope" for some time in 2025.

Instagram Boss Shows How You Can Turn Yourself Into A Puppet -- And That's Just The Beginning - Meta Platforms (NASDAQ:META), Adobe (NASDAQ:ADBE)

Meta Platforms, Inc. META plans to introduce a new AI video editing feature in 2025. What Happened: On Thursday, Head of Instagram, Adam Mosseri, shared a teaser video of the AI tool that lets users tweak nearly every video detail with just a text prompt. Powered by Meta's Movie Gen AI, the tool simplifies video transformations for creators without advanced editing skills. See Also: Jeff Bezos-Backed Perplexity Raises $500 Million, Tripling Its Valuation To $9 Billion As Competition With Google And OpenAI Heats Up The teaser shows AI altering Mosseri's appearance and background, as well as turning him into a felt puppet. Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox. Why It Matters: Subtle edits, like adding objects or accessories like a gold chain, blend seamlessly without distortion. However, OpenAI's Sora video model initially impressed with polished previews, but its public release fell short of expectations. It remains to be seen whether Instagram's AI video tools will deliver on their promise once they debut. Meta first introduced its Movie Gen AI video generator in October. While the exact release date remains unannounced, Instagram will be the first platform to integrate this innovative text-to-video model. In September 2024, Adobe Inc. ADBE also unveiled its generative AI video capabilities with the Adobe Firefly Video Model. Image via Unsplash Check out more of Benzinga's Consumer Tech coverage by following this link. Read Next: SoundHound AI Soars 700%: Short Squeeze Potential Has Traders Talking Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs