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Intuit Releases Enterprise Suite of Financial Products to Tap New Customers
(Reuters) - TurboTax maker Intuit said on Tuesday it has released a new customizable enterprise suite of its financial products in the United States to capture new customers looking for an all-in-one solution for managing their financial needs. Enterprise customers are increasingly looking to invest in AI-powered platforms that integrate various products of their choice into a single solution, and help them automate key processes including finance and accounting. The Mountain View, California-based company's products, including the personal finance portal Credit Karma and the accounting software QuickBooks, can be integrated into the contract-based enterprise suite. "We think this is going to be a big part of our business moving forward," said Laurent Sellier, senior vice president, QuickBooks Mid-Market and Workforce Solutions at Intuit. It will cost about $7,800 for a company that has a single business operation, while it will cost about $12,000 for a company that has multiple business operations under one corporation annually, Sellier said. Intuit had forecast fiscal 2025 revenue above analysts' estimates last month. It had also announced letting go of 1,800 employees or 10% of its workforce in July, as it steered major investment toward AI. (Reporting by Jaspreet Singh in Bengaluru; Editing by Vijay Kishore)
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Intuit releases enterprise suite of financial products to tap new customers
Sept 17 (Reuters) - TurboTax maker Intuit (INTU.O), opens new tab said on Tuesday it has released a new customizable enterprise suite of its financial products in the United States to capture new customers looking for an all-in-one solution for managing their financial needs. Enterprise customers are increasingly looking to invest in AI-powered platforms that integrate various products of their choice into a single solution, and help them automate key processes including finance and accounting. Advertisement · Scroll to continue The Mountain View, California-based company's products, including the personal finance portal Credit Karma and the accounting software QuickBooks, can be integrated into the contract-based enterprise suite. "We think this is going to be a big part of our business moving forward," said Laurent Sellier, senior vice president, QuickBooks Mid-Market and Workforce Solutions at Intuit. It will cost about $7,800 for a company that has a single business operation, while it will cost about $12,000 for a company that has multiple business operations under one corporation annually, Sellier said. Advertisement · Scroll to continue Intuit had forecast fiscal 2025 revenue above analysts' estimates last month. It had also announced letting go of 1,800 employees or 10% of its workforce in July, as it steered major investment toward AI. Reporting by Jaspreet Singh in Bengaluru; Editing by Vijay Kishore Our Standards: The Thomson Reuters Trust Principles., opens new tab
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Intuit Rolls Out Product Suite for Mid-Market Businesses | PYMNTS.com
"As businesses grow, so does the complexity of running their business," Intuit CEO Sasan Goodarzi said in the release. "Intuit Enterprise Suite fuels growth by helping customers run their business on one end-to-end business platform. This mid-market solution is powered by Intuit's data and AI platform, boosting productivity through powerful automation, and unlocking business intelligence with actionable insights." The Enterprise Suite is designed to reduce "manual, repetitive tasks" via streamlined processes, while placing financial management and accounting capabilities, payroll, payments and bill pay into a single tool, according to the release. The announcement follows the Sept. 4 release of "major" updates to the company's generative artificial intelligence operating system, GenOS. Intuit, whose other products include QuickBooks, Credit Karma and MailChimp, said in July it was eliminating 1,800 jobs -- 10% of its workforce -- with plans to "hire a nearly equivalent number of employees" during the next year to support its growth areas. In a message to employees included in the company's securities filing, Goodarzi said the cuts were coming as Intuit was upping its investments in AI. "We were early to bet on and invest in AI, building one of the largest AI-driven expert platforms to fuel the success of consumers, small and mid-market businesses, and important partners like accountants, financial institutions and marketing agencies who rely on us daily to prosper," Goodarzi said. "With the introduction of GenAI, we are now delivering even more compelling customer experiences, increasing monetization potential and driving efficiencies in how the work gets done within Intuit." In June, the company rolled out its new AI-powered "revenue intelligence" technology, which uses "always-on" predictive and generative AI models. "Intuit's move is the latest example of a technology company tapping AI to try to make its products more useful and attract customers," PYMNTS wrote at the time. "AI has been one of the hottest areas of technology investment in recent years as startups and big companies alike race to capitalize on its potential to automate tasks and provide new insights from data."
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Intuit, known for QuickBooks and TurboTax, introduces a new suite of financial products targeting mid-market businesses. The move aims to tap into a growing market segment and compete with established enterprise software providers.
Intuit, the software company behind popular products like QuickBooks and TurboTax, has announced the launch of a new suite of financial products aimed at mid-market businesses 1. This strategic move marks Intuit's expansion beyond its traditional small business and consumer markets, positioning the company to compete with established enterprise software providers.
The newly introduced suite, named Intuit Enterprise, includes enhanced versions of QuickBooks Enterprise and ProConnect Tax Enterprise 2. These products are designed to cater to the complex needs of businesses with 10 to 1,000 employees, offering advanced features such as improved inventory management, sophisticated reporting capabilities, and enhanced tax preparation tools.
Intuit's decision to focus on mid-market businesses is driven by the significant growth potential in this segment. The company estimates that there are approximately 1.5 million businesses in the United States with 10 to 1,000 employees, representing a $30 billion market opportunity 3. By tapping into this market, Intuit aims to expand its customer base and increase its revenue streams.
The launch of Intuit Enterprise puts the company in direct competition with established enterprise software providers such as Oracle, SAP, and Microsoft. Intuit's strategy involves leveraging its strong brand recognition and reputation for user-friendly software to attract mid-market businesses that may find traditional enterprise solutions too complex or expensive 1.
Intuit Enterprise offers a range of features tailored to mid-market businesses, including:
The suite is designed to provide a seamless experience for businesses as they grow, allowing for easy scaling and adaptation to changing needs.
Initial reactions to Intuit Enterprise have been positive, with industry analysts praising the company's move to address the needs of mid-market businesses. However, the success of this initiative will depend on Intuit's ability to effectively market its new offerings and provide the level of support and customization that larger businesses typically require 3.
As Intuit continues to evolve its product lineup, the company's focus on mid-market businesses represents a significant shift in its long-term strategy. The success of Intuit Enterprise could potentially reshape the competitive landscape in the enterprise financial software market.
Reference
[1]
U.S. News & World Report
|Intuit Releases Enterprise Suite of Financial Products to Tap New CustomersIntuit has introduced a generative AI-powered financial assistant to QuickBooks, aiming to streamline financial management for small and medium-sized businesses. The company reports strong Q1 2025 results, highlighting the success of its AI-driven strategy across its platforms.
2 Sources
Intuit, the financial software giant, has forecasted annual revenue above market estimates, driven by the success of its AI-integrated financial tools. The company's focus on artificial intelligence is paying off, enhancing its product offerings and attracting more customers.
2 Sources
Intuit introduces agentic AI across its platforms, promising to automate complex tasks and deliver personalized financial solutions. This groundbreaking technology aims to transform how consumers and businesses manage their finances and operations.
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Intuit introduces new AI-powered features for TurboTax, aiming to simplify and speed up the tax filing process for consumers and small businesses. The improvements include enhanced automation, personalized assistance, and faster expert services.
3 Sources
Intuit Inc., a leading financial software provider, is positioning itself for continued growth through AI integration and market expansion. Despite facing economic uncertainties and potential legislative risks, the company's strong fundamentals and strategic initiatives present opportunities for future success.
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