OpenAI partners with MakeMyTrip and Ixigo to transform India's travel sector with AI integration

MakeMyTrip Will Add These OpenAI-Powered Features to Its Myra Trip Assistant

The company wants to play a bigger role in AI-driven discovery MakeMyTrip announced a collaboration with OpenAI on Wednesday, which is claimed to increase the use of artificial intelligence in travel planning and booking. As part of the partnership, OpenAI's APIs will be integrated into the company's app to power new features within Myra, its trip planning assistant. The company said the update will help address conversational travel queries and provide structured booking options for flights, hotels, and related services. MakeMyTrip also highlighted the growing adoption of Myra across multiple languages and Tier-2 and smaller cities. MakeMyTrip Will Let Users Have a Conversation With Its Myra Assistant The online travel company said in a press release that the effort is aimed at addressing high-intent travel queries and assisting users who begin trip planning through conversational prompts. Under the partnership, MakeMyTrip has brought OpenAI's APIs into its app. These APIs will support new AI-driven functions within Myra, its trip planning assistant, helping travellers convert conversation-based ideas into booking options on the platform. MakeMyTrip said the integration should allow it to react more quickly to shifting travel intent by presenting structured, transaction-ready choices for flights, hotels, and other related services. It added that this reflects a move away from depending only on passive search traffic toward a more direct role in AI-led discovery. OpenAI said its technology is being used to make travel planning feel more like an interactive conversation, with itineraries and recommendations shaped by what travellers actually want. It also noted that advanced AI can strengthen consumer engagement beyond internal business use. MakeMyTrip noted that it has invested in AI and machine learning for years, applying these systems across the travel journey, from inspiration and search to booking and post-sales support. The company said Myra is supported by proprietary models built on large language architectures and travel-intent data. The company said Myra now manages over 50,000 conversations daily and works across several languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, and English. It also reported that more than 45 percent of queries come from Tier-2 and smaller cities, with voice-based interactions notably higher in non-metro areas.

Ixigo deepens OpenAI partnership, targets AI-first travel experience for users

New Delhi: Ixigo announced an expanded collaboration with OpenAI on Wednesday to advance artificial intelligence capabilities and deploy them at scale for the travel industry. The company said this collaboration will help the company accelerate AI integration across ixigo, ConfirmTkt and Abhibus. ixigo said it will leverage OpenAI's Enterprise API platforms to deploy advanced AI tools and integrate 'next-generation' coding models across Ixigo's technology stack. These capabilities will power autonomous workflows and enable new AI-driven use cases, including fully autonomous agents, AI-assisted workflows, contextual AI assistants, and ongoing research to unlock new opportunities and AI-first travel customer experiences. ixigo said it has been among the travel industry's 'earliest adopters' of AI across use cases such as customer service, where 90% of voice and chat customer support is already end-to-end AI, as well as across software engineering, business processes, marketing and operations. In 2025, ixigo said it unveiled its 3-pronged AI strategy - Project Trishul across efficiency, revenue and disruption to drive operating leverage, smarter monetisation and multi-modal agentic capabilities across its platforms. The company said this integration will not only accelerate AI coding and quality assurance but also help ixigo double down on fully autonomous workflows, enabling the entire organization to automate complex workflows at scale. "We have been an early mover on AI since 2012, and we are now entering an era where every company needs to become an AI diffusion company to help their customers and partners leverage the benefits that AI enables," said Rajnish Kumar, group co-CEO and Aloke Bajpai, group CEO, Ixigo. "Our collaboration with OpenAI will accelerate the integration of AI and agentic workflows both inside the organization and for over half a billion travel consumers that we serve," he added.

MakeMyTrip taps OpenAI for personalised bookings amid AI adoption surge in India's travel sector

MakeMyTrip is joining forces with OpenAI. This collaboration will bring advanced artificial intelligence to its travel planning. Travellers can now move from conversation to booking seamlessly. This integration aims to offer structured, bookable options for flights and hotels. It marks a shift towards AI-led discovery in the travel sector. This move positions MakeMyTrip to capture high-intent travel queries. Online travel platform MakeMyTrip said on Wednesday it will collaborate with OpenAI to integrate advanced artificial intelligence capabilities into its travel planning ecosystem and address high-intent queries. The partnership will enable travellers to move from conversational inspiration to booking through MakeMyTrip's Myra interface, using OpenAI's APIs to deliver structured, transaction-ready options across flights, hotels, and ancillary services. Also Read: Travel firms tune into AI tech big time The integration marks a shift from passive search visibility to active AI-led discovery, translating user intent into bookable outcomes. The partnership comes amid this surge in AI adoption in India's travel sector, where companies are leveraging generative AI to enhance personalised experiences and improve operational efficiency. With competitors such as Ixigo, RateGain, and Scapia investing heavily in AI-driven tools, MakeMyTrip's integration of OpenAI's APIs positions it to capture high-intent travel queries and convert them into bookings at scale. "Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process," said Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip. "When AI is anchored in MakeMyTrip's proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale." Oliver Jay, Managing Director, International, OpenAI, added, "MakeMyTrip is using OpenAI's APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers' experience and engagement with the platform." Also Read: Eternal shares in spotlight as OpenAI partnership set to boost AI across Zomato, Blinkit MakeMyTrip has been embedding AI across the travel lifecycle for several years, powering capabilities such as Myra, the company's generative AI trip planning assistant. Myra currently facilitates over 50,000 conversations daily in multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, and English. Vernacular and voice-enabled features have expanded reach, with over 45% of queries coming from Tier-2 and smaller cities. The partnership underscores MakeMyTrip's focus on leveraging AI to drive personalised travel experiences and strengthen its leadership in India's evolving online travel market. Industry experts say the move reflects a broader trend in which online travel platforms are moving beyond simple search and recommendation engines to AI-powered conversational interfaces that guide travellers from inspiration to transaction. "The companies that embed AI deeply into the user journey are likely to grow faster, as consumer behaviour shifts toward personalised, experience-focused travel," said Aloke Bajpai, CEO of Ixigo. The development also underscores the growing importance of vernacular and voice-enabled AI. With over 45% of MakeMyTrip's AI interactions coming from Tier-2 and smaller cities, the platform aims to tap into a rapidly expanding demographic of travellers who are increasingly seeking intuitive, conversation-driven planning tools. By integrating OpenAI's generative capabilities into its proprietary travel data, MakeMyTrip joins a growing cohort of Indian travel companies using AI not just to reduce costs or improve productivity, but to deliver highly customised, bookable travel solutions in real time.