Krafton and Nvidia Unveil AI-Powered 'Co-Playable Characters' for PUBG and inZOI

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On Tue, 7 Jan, 4:04 PM UTC

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Krafton and Nvidia collaborate to introduce AI-driven companions called Co-Playable Characters (CPCs) for PUBG and inZOI, promising enhanced gameplay experiences through natural language interaction and adaptive behavior.

Krafton and Nvidia Introduce AI-Powered Co-Playable Characters

In a groundbreaking collaboration unveiled at CES 2025, Krafton and Nvidia have introduced Co-Playable Characters (CPCs), a revolutionary AI technology set to transform gaming experiences in PUBG and inZOI 12. This innovation leverages Small Language Models (SLMs) built specifically for video games, running entirely on-device to ensure privacy and responsiveness 1.

PUBG Ally: AI Companions in Battle Royale

PUBG, the popular battle royale game with over 80 million copies sold, will feature an AI companion called "PUBG Ally" 13. This CPC can communicate verbally with players, understand and respond to voice commands, and adapt to in-game situations 4. Players can strategize with their AI teammate, asking for help in finding equipment, providing cover fire, or executing tactical maneuvers 25.

Kang-Wook Lee, head of Krafton's deep learning division, emphasized the potential of this technology to rejuvenate PUBG's player base, stating, "We wanted to build something that is really different from NPCs. Why do we call this CPC? Because it's a character that you can actually build on your own" 1.

inZOI: AI-Driven Life Simulation

Krafton's upcoming life simulator, inZOI, will incorporate "Smart Zoi" CPCs 12. These AI-driven characters will populate the game world, making decisions based on approximately 600 mental data points 1. Smart Zois will dynamically react to their environment, follow fashion trends, spread rumors, and develop unique personalities 34.

Technology Behind CPCs

The CPCs are powered by Nvidia's Avatar Cloud Engine (ACE) technology and on-device SLMs 34. This allows for real-time, human-like decision-making and multi-modal perception, enabling AI characters to process audio cues and visual information 4. Importantly, all processing occurs locally on the user's device, eliminating the need for cloud connectivity and enhancing data privacy 1.

Impact on Gaming and AI Development

Lee expressed optimism about AI's role in gaming, predicting, "I'm pretty sure AI will change almost everything we've been doing for years. For the gaming industry and gamers, I'm extremely optimistic about it. I see 2025 as the biggest year of the AI world" 1.

However, the introduction of AI companions in competitive gameplay raises questions about fairness and potential advantages over human players 5. Krafton and Nvidia will need to address these concerns as they refine and implement the technology.

Future Prospects and Industry Trends

The development of CPCs aligns with broader industry trends, as companies like Microsoft, EA, and Ubisoft invest heavily in generative AI for gaming 3. While some view this as a positive step towards more immersive and dynamic gaming experiences, others express concerns about the ethical implications and potential impact on jobs in the gaming industry 35.

As the gaming world eagerly anticipates the launch of inZOI in March and the integration of CPCs into PUBG, the success of this technology could set a new standard for AI-enhanced gaming experiences 12. The coming months will reveal how players respond to these AI companions and whether they truly revolutionize the way we interact with virtual worlds.

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