Magnum Ice Cream to Leverage NotCo's AI for Product Innovation
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Magnum ice cream company to use NotCo AI for new products
NEW YORK, Sept 22 (Reuters) - Unilever's (ULVR.L), opens new tab Magnum ice cream business, set to publicly list in November, plans to use Chilean start-up NotCo's artificial intelligence to reformulate products and create new ones. Magnum plans to use NotCo's AI to look at the calories in ice cream, make new plant-based products and help manage rising commodity costs, said Zbigniew Lewicki, chief research, design and innovation officer at the Magnum Ice Cream Company, in a statement. Lewicki said consumers want to indulge but are also looking for smaller portions and more sustainable products. Magnum, which also includes the Ben & Jerry's and Cornetto ice cream brands, is one of more than a dozen consumer goods companies working with NotCo to overhaul their products, said CEO Matias Muchnick. Over the last few years, major food makers have used the company's AI to try to more quickly respond to changing consumer tastes inspired by the Make America Healthy Again movement and surging inflation in raw ingredients like cocoa, Muchnick said. The companies are using NotCo's technology to find replacements for synthetic dyes, reducing sugar and finding the next viral flavor, like Dubai chocolate, Muchnick said. NotCo previously worked with Kraft Heinz (KHC.O), opens new tab on plant-based macaroni and cheese, cheese singles and mayo. Reporting by Jessica DiNapoli in New York; Editing by Lisa Shumaker Our Standards: The Thomson Reuters Trust Principles., opens new tab * Suggested Topics: * Business Jessica DiNapoli Thomson Reuters New York-based reporter covering U.S. consumer products and the companies that make them, and the role they play in the economy. Previously reported on corporate boards and distressed companies. Her work has included high-impact stories on CEO pay, Wall Street bubbles and retail bankruptcies.
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Magnum ice cream company to use NotCo AI for new products
NEW YORK (Reuters) -Unilever's Magnum ice cream business, set to publicly list in November, plans to use Chilean start-up NotCo's artificial intelligence to reformulate products and create new ones. Magnum plans to use NotCo's AI to look at the calories in ice cream, make new plant-based products and help manage rising commodity costs, said Zbigniew Lewicki, chief research, design and innovation officer at the Magnum Ice Cream Company, in a statement. Lewicki said consumers want to indulge but are also looking for smaller portions and more sustainable products. Magnum, which also includes the Ben & Jerry's and Cornetto ice cream brands, is one of more than a dozen consumer goods companies working with NotCo to overhaul their products, said CEO Matias Muchnick. Over the last few years, major food makers have used the company's AI to try to more quickly respond to changing consumer tastes inspired by the Make America Healthy Again movement and surging inflation in raw ingredients like cocoa, Muchnick said. The companies are using NotCo's technology to find replacements for synthetic dyes, reducing sugar and finding the next viral flavor, like Dubai chocolate, Muchnick said. NotCo previously worked with Kraft Heinz on plant-based macaroni and cheese, cheese singles and mayo. (Reporting by Jessica DiNapoli in New York; Editing by Lisa Shumaker)
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Unilever's Magnum ice cream business plans to use NotCo's artificial intelligence to reformulate existing products and create new ones, focusing on healthier and more sustainable options.
Magnum's AI-Powered Innovation
Unilever's Magnum ice cream business, which is set to go public in November, has announced a groundbreaking partnership with Chilean startup NotCo to leverage artificial intelligence in reformulating existing products and creating new ones
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. This collaboration marks a significant step in the ice cream industry's adoption of AI technology to drive innovation and meet changing consumer demands.AI-Driven Product Development
Zbigniew Lewicki, chief research, design and innovation officer at the Magnum Ice Cream Company, outlined the company's plans to utilize NotCo's AI in several key areas:
- Calorie reduction in ice cream products
- Development of new plant-based offerings
- Management of rising commodity costs
Lewicki emphasized that this initiative is in response to evolving consumer preferences, stating, "Consumers want to indulge but are also looking for smaller portions and more sustainable products"
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.NotCo's Growing Influence in the Food Industry
NotCo, led by CEO Matias Muchnick, has been making waves in the food industry with its AI-powered approach to product development. Magnum, which also owns popular brands like Ben & Jerry's and Cornetto, is just one of over a dozen consumer goods companies partnering with NotCo to revamp their product lines
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.Responding to Market Trends
The adoption of AI in food production is driven by two main factors:
- The "Make America Healthy Again" movement, which has sparked a demand for healthier food options
- Surging inflation in raw ingredients, such as cocoa
Food manufacturers are turning to NotCo's technology to address these challenges more efficiently. The AI is being used to:
- Find alternatives to synthetic dyes
- Reduce sugar content in products
- Discover potentially viral new flavors, like Dubai chocolate
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Previous Success Stories
NotCo has already demonstrated its capabilities through collaborations with other major food companies. A notable example is its work with Kraft Heinz, where the AI was used to develop plant-based versions of popular products such as macaroni and cheese, cheese singles, and mayonnaise
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.Implications for the Future of Food Production
This partnership between Magnum and NotCo signifies a growing trend in the food industry towards AI-driven innovation. As companies strive to meet the dual challenges of health-conscious consumers and economic pressures, artificial intelligence is emerging as a powerful tool for rapid product development and reformulation.
The success of this venture could pave the way for more widespread adoption of AI in food production, potentially revolutionizing how companies approach product innovation and respond to changing market demands.
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