MakeMyTrip Launches Myra: A Multilingual AI Travel Assistant Revolutionizing Trip Planning

MakeMyTrip Launches Myra, Multilingual AI Agent for Travel Bookings | AIM

It supports voice and text inputs and will soon expand to more Indian languages once early feedback is incorporated. MakeMyTrip has launched a new multilingual Trip Planning Assistant designed to simplify travel bookings through human-like conversations in English and Hindi. The company said in a press release that the AI assistant, Myra, will support users through every stage of their travel -- from discovery to booking, and even post-trip services -- while removing language barriers that often hinder access. The assistant is currently available in beta and marks a major upgrade over MakeMyTrip's existing AI tool. With Myra, users can ask open-ended and complex questions such in Hindi, English, and Hinglish, and receive relevant, real-time suggestions along with the option to make a booking. It supports voice and text inputs and will soon expand to more Indian languages once early feedbac

You can plan a holiday just by talking to your phone

MakeMyTrip has introduced a new AI-powered Trip Planning Assistant, an upgrade to Myra, designed to support users throughout their travel journey. This conversational tool simplifies holiday planning and booking, especially for those comfortable with Hindi and other Indian languages. MakeMyTrip has launched a new generation AI-powered Trip Planning Assistant that will support users through every part of the travel process, from deciding where to go, to making bookings, and even post-trip needs. This conversational assistant aims to simplify the way Indians plan and book holidays, particularly helping those who are more comfortable speaking in Hindi or other Indian languages. The new tool is a major upgrade to MakeMyTrip's existing AI assistant, Myra, which now works with both voice and text inputs. This means users can now speak or type their requests and get personalised travel solutions, making the process more natural and inclusive. The Beta version of Myra is already live in English and Hindi, with more Indian languages set to follow once the team gathers early feedback and improves the tool. Travellers can ask broad or detailed questions in Hindi or English, such as "Where can I go in August for a relaxing holiday with my kids?" or "I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest me the best route? I don't want to travel via flight." Myra can respond with personalised and real-time suggestions that match the user's request, taking into account availability, prices, and preferences. Myra is powered by a group of AI systems, each specialising in different travel categories like flights, hotels, holiday packages, transport, visas, and currency exchange. The tool allows travellers to communicate using not just voice or text, but also images and video. It also supports continuous dialogue, changes to itineraries, and help after the trip has been booked -- all within one interface. "We have always believed that technology is at its best when it solves complex problems behind the scenes, while making the customer interface as intuitive and as delightful as possible. With GenAI, we take that vision further by turning intent into action through natural, human-like conversations," Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, said. Magow said the launch, which began with access in Hindi and would soon expand to several Indian languages, has the potential to address the needs of the Bharat heartland by reaching underserved regions. He added that the initiative brought together the full strength of the company's platform -- ranging from customer preferences data and supply to user-generated content, personalisation, and real-time intelligence -- to power what he described as the next era of travel: connected journeys that adapt intuitively to each traveller's needs from start to finish. "The scale and complexity of this system make it one of the most ambitious tech builds we have undertaken at MakeMyTrip. It is also the first of its kind to operate across so many categories, in real time, and at this depth. Our in-house team has developed custom language models and layered them with planning, scheduling, and verification systems that work in sync and respond in real time," Sanjay Mohan, Group CTO of MakeMyTrip, said. The next stage of development will focus on improving search, allowing users to express travel needs in more abstract ways rather than using specific filters, the company said. The company will also introduce AI features that use images and videos to help people plan trips.

MakeMyTrip launches multilingual GenAI Trip Planning Assistant, making travel booking conversational and inclusive

MakeMyTrip has introduced a GenAI-powered Trip Planning Assistant named Myra, designed to revolutionize travel booking. Myra offers conversational assistance in multiple Indian languages, enabling users to plan and book trips seamlessly via voice and text. MakeMyTrip has launched a GenAI-enabled Trip Planning Assistant, that will assist users at every stage of travel planning, from discovery to fulfilment, and beyond, the company said on Thursday. The company said users would find conversational assistance through their entire journey, from destination-discovery, shopping, in-trip, and post-sales scenarios. MakeMyTrip said the new GenAI Trip Planning Assistant is a notable upgrade to the existing AI agent, Myra, and will make the experience 'seamless' and 'conversational', enabling travellers to interact via voice and text. The company said this will ensure that users across India who have previously been unable to book due to discomfort with the English language, will now be able to do so. The Beta version of Myra is now live in English and Hindi, and the company plans to expand this to multiple Indian languages. MakeMyTrip said the GenAI Trip Planning Assistant, Myra, is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support -- all within the same interface. Users can ask complex and open-ended queries in the realm of travel in Hindi or English like "Where can I go in August for a relaxing holiday with my kids? Or "I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest me the best route? I don't want to travel via flight" and receive personalised responses based on real-time availability, pricing, and relevance. The company said multiple AI platforms globally stop at suggestions, but Myra is taking a course that hasn't been attempted before by bridging the gap between inspiration and actual booking, letting users move from query to confirmed booking in one conversational journey built on voice end-to-end. Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip said by enabling access initially in Hindi, and expanding to multiple Indian languages soon, this launch has the potential to solve for the 'Bharat' heartland, reaching the deepest corners, and bringing intelligent travel booking to those who've long been underserved by digital platforms. "It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalization, and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveller's needs, from start to finish," he added. Sanjay Mohan, group CTO at MakeMyTrip said the company's in-house team has developed custom language models and layered them with planning, scheduling, and verification systems that work in sync and respond in real time. "The result is a multi-agent AI framework that collaborates across categories to deliver a seamless experience. The system is currently in beta, allowing us to learn from real interactions and continue strengthening it," he added. In 2023, MakeMyTrip became one of the first travel platforms to integrate GenAI into its core booking experience. This early investment in AI builds on a broader track record of using technology to solve real-world traveller challenges. Over the years, the platform has introduced features such as Fare Lock, Zero Cancellation, voice-led customer support, and, recently, predictive tools for train bookings. The company said the next phase of development will introduce 'richer' semantic search capabilities, AI-driven use cases on images & videos, enabling users to move beyond structured filters and interact through more abstract, intent-led queries. (You can now subscribe to our Economic Times WhatsApp channel)

MakeMyTrip unveils multilingual GenAI travel assistant to simplify and personalize trip planning

Planning a trip to Goa: Ajay Devgn and Kajol's secret villa is now open for stays. Here is how much the luxury will cost you per day?MakeMyTrip has introduced a new GenAI-enabled Trip Planning Assistant aimed at making travel booking more conversational and accessible, especially for users more comfortable with Hindi. The tool is currently in beta, available in both English and Hindi, with plans to add more Indian languages after incorporating feedback from early users. The assistant, an upgrade to MakeMyTrip's existing AI agent Myra, is designed to help users across the full span of travel planning from destination discovery to booking, and post-sales support. It can respond to both voice and text inputs, allowing users to interact naturally in either language. According to the company, the assistant can handle open-ended and complex travel-related queries such as: What sets Myra apart, the company claims, is its ability to not only provide suggestions but also carry the user through to an actual booking within the same conversational flow. Built on a system of specialised AI agents across key travel services flights, hotels, holiday packages, ground transport, visas, and forex Myra supports multimodal input, including voice, text, and eventually images and videos. It's also designed to handle follow-up questions, itinerary changes, and support requests within the same thread. According to Rajesh Magow, MakeMyTrip's Co-Founder and Group CEO, the launch is aimed at making the travel booking experience more intuitive and inclusive. He notes that this could help bridge the gap for users in non-metro areas who may not be as comfortable with English or structured app interfaces. Sanjay Mohan, Group CTO, described the system as one of the company's most complex tech builds to date, involving custom language models layered with planning and verification systems. The system is still learning from real-time interactions, with ongoing development expected. This release builds on MakeMyTrip's earlier AI efforts, including voice-led support, predictive tools for train travel, and features like Fare Lock and Zero Cancellation. The next phase of development is expected to focus on semantic search and AI use cases involving images and video, to enable more abstract and intent-driven interactions.