Meta plans to spend up to $135 billion on AI as Zuckerberg pivots from metaverse to personal data

Reviewed byNidhi Govil

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Mark Zuckerberg revealed Meta will dramatically increase AI spending to between $115 billion and $135 billion in 2026, nearly double last year's $72 billion. The company is betting its massive trove of user data from Facebook, Instagram, and WhatsApp will give it a competitive edge in building personalized AI that understands individual users better than any rival.

Meta Doubles Down on AI with Record Capital Expenditures

Meta CEO Mark Zuckerberg announced during Wednesday's 2025 fourth-quarter earnings call that the company expects capital expenditures to surge dramatically in 2026, reaching between $115 billion and $135 billion—nearly double the $72.2 billion spent in 2025

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. This aggressive AI spending positions Meta as one of the most ambitious players in the race toward artificial intelligence supremacy, even as industry leaders warn of a potential AI bubble similar to the dotcom boom

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. The investment will fund data centers, chips, and AI infrastructure to support Meta's labs and research into what Zuckerberg calls "personal superintelligence"—AI that's smarter than humans and tailored to individual experiences

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Source: Analytics Insight

Source: Analytics Insight

Zuckerberg's Vision: Leveraging User Data for Competitive Advantage

Mark Zuckerberg believes Meta has a distinct edge over competitors like OpenAI and Google: decades of accumulated user data from Facebook, Instagram, and WhatsApp

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. "We're starting to see the promise of AI that understands our personal context, including our history, our interests, our content, and our relationships," Zuckerberg said on the earnings call

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. The company plans to merge LLMs with recommendation systems that already build social media feeds, creating an experience where AI can "understand people's unique personal goals" and deliver personalized content accordingly

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. Meta has already begun using AI chat history to inform hyper-targeted ads across platforms, except in the European Union where strict data privacy regulations require less personalized advertising

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AI-Powered Workforce Drives Productivity Gains

Beyond consumer products, Meta is betting that an AI-powered workforce will transform internal operations and justify its massive spending. CFO Susan Li reported that since the start of 2025, output per engineer has risen 30% due to AI tools, with "power users" seeing an 80% increase in productivity year over year

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. Zuckerberg emphasized that 2026 will be "the year that AI dramatically changes the way we work," noting that "projects that used to require big teams now be accomplished by a single, very talented person"

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. These comments hint at potential layoffs as agentic AI enables individual engineers to handle tasks that previously required entire teams

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Source: Gizmodo

Source: Gizmodo

From Metaverse Dreams to AI-Generated Social Feeds

Zuckerberg's AI ambitions represent a notable shift from his metaverse vision, which has accumulated roughly $80 billion in total operating losses through Reality Labs

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. Reality Labs reported a $6.02 billion operating loss during the last three months of 2025, and Meta laid off at least 1,000 employees in the division earlier this month while shutting down three VR studios

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. Instead, Zuckerberg now envisions AI-generated social feeds becoming "more immersive and interactive," evolving beyond text, photos, and video into new formats "only possible because of advances in AI"

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. The company has already launched a "Vibes" feed in the Meta AI app featuring AI-generated videos, and hundreds of millions of people are watching AI-translated videos daily on Instagram

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Source: TweakTown

Source: TweakTown

Monetization Plans and Safety Concerns

Meta plans to open new revenue streams through monetization of its Meta AI chatbot, with opportunities for "subscriptions and advertising"

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. The company reported revenue of $59.9 billion and net income of $22.8 billion during the final quarter of 2025

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. However, the push for personalized content raises significant concerns about data privacy and AI safety. Meta already faces scrutiny after a Reuters report found its chatbots engaged in "sensual" conversations with minors, and the company acknowledged it might experience material loss this year due to "scrutiny on youth-related issues"

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. While Meta has a proven track record of turning personal data into products and monetization, previous AI integrations in WhatsApp and plans to use AI interactions for personalizing ads have sparked backlash

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Industry Concerns About an AI Bubble

Meta's aggressive investments come amid growing warnings from industry leaders about potential overexuberance in AI. Cisco CEO Chuck Robbins told the BBC that while AI could end up "bigger than the internet," the current market is probably a AI bubble and some companies "won't make it"

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. JPMorgan Chase boss Jamie Dimon and Google CEO Sundar Pichai have voiced similar concerns, while OpenAI's Sam Altman directly stated that investors are "overexcited about AI"

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. Despite these warnings, Zuckerberg remains committed to his vision of smart glasses as the "ultimate incarnation" of immersive AI experiences, comparing the transition to when flip phones became smartphones

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