Meritage Hospitality Group Announces 2024 Results and 2025 Outlook, Featuring AI Integration in Wendy's Drive-Thrus

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Meritage Hospitality Group reports strong 2024 performance and forecasts accelerated growth for 2025, with plans to implement AI-powered ordering systems in Wendy's drive-thrus.

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Meritage Hospitality Group's 2024 Performance

Meritage Hospitality Group Inc. (OTCQX: MHGU), a leading franchise restaurant operator, has released its preliminary financial results for the fourth quarter and fiscal year ending December 29, 2024 1. The company reported a slight increase in sales for the fourth quarter, rising 0.5% to $168.7 million compared to the same period last year. However, earnings from operations saw a decline, with a loss of $0.1 million compared to a profit of $4.8 million in the previous year 1.

Despite operational challenges, Meritage's net income for the fourth quarter showed significant growth, increasing by 227% to $5.2 million. The company's consolidated EBITDA also improved, rising 40.8% to $13.7 million 1.

For the full year 2024, Meritage reported sales of $668.8 million, a slight decrease from $672.5 million in the previous year. The company's earnings from operations were $10.9 million, down from $17.8 million in 2023. This decline was partly attributed to $8.6 million in operational and one-time charges associated with non-Wendy's restaurant closings and dispositions 2.

Strategic Focus on Wendy's Brand

CEO Robert E. Schermer, Jr. highlighted the strong performance of new and reworked Wendy's restaurants, emphasizing the brand's strength and resilience 3. The company's strategy involves continued investment in Wendy's restaurant reimaging and a focus on margin improvements as commodity and labor inflation moderate 2.

AI Integration in Drive-Thru Operations

In a significant technological advancement, Meritage announced plans to roll out "Wendy's FreshAI" in the first quarter of 2025 1. This generative AI technology aims to bring a digital automated ordering experience to drive-thru customers, potentially revolutionizing the fast-food service model 3.

2025 Outlook and Expansion Plans

Meritage is forecasting strong earnings growth for fiscal 2025, with projected increases across various financial metrics:

  • Sales growth of 5% to 10%
  • Earnings from operations growth of 90% to 100%
  • Net earnings growth of 75% to 85%
  • EBITDA growth of 15% to 25% 1

The company plans to develop 35-40 new and reimaged locations throughout 2025, including additions to its Morning Belle restaurant portfolio, a growing breakfast/brunch concept 2.

Company Overview and Future Strategy

As of the end of 2024, Meritage operates 379 restaurants across fifteen states, employing over 11,000 people 3. The company's strategic priorities focus on developing leadership culture, leveraging its operating platform, and utilizing in-house development expertise to enhance customer experience 2.

Meritage is actively exploring opportunities to expand its strategic partnerships and improve shareholder liquidity as it plans for the next generation of franchise platform growth 1.

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