Meta Expands AI Video Feed 'Vibes' to Europe Despite User Backlash

Meta brings its short-form video feed of AI slop to Europe | TechCrunch

Meta announced on Thursday that Vibes, its short-form video feed of AI-generated videos, is launching in Europe in the Meta AI app. Think TikTok or Instagram Reels, but every single video you come across is AI-generated. The rollout comes six weeks after Meta introduced the feed in the U.S. A few days after Meta's launch, OpenAI released Sora, a social media platform for creating and sharing AI-generated videos. With Vibes, you can create and share short-form AI-generated videos and access a dedicated feed that displays AI videos from others. Meta says your feed will become more personalized to your interests over time. When creating content, you can generate a video using prompts or remix someone else's video. You can add new visuals, layer in music, or adjust styles to match your individual taste. "This is an inherently social and collaborative creation experience, where you're encouraged to remix, co-create, and build stories together with friends," Meta wrote in a blog post. "Videos and content can be shared and posted directly to the Vibes feed, sent to friends, or cross-posted to Instagram and Facebook Stories and Reels." When Meta CEO Mark Zuckerberg first unveiled the feed in September, the user comments in response to his announcement post were about what you'd expect, especially since no one really wants an AI-generated version of TikTok. One of the top comments on the post read: "gang nobody wants this," while another popular comment said: "Bro's posting ai slop on his own app." Another comment read: "I think I speak for everyone when I say: What....?" While Meta is embracing AI-generated content, companies like YouTube are looking to crack down on the issue, as the rise of AI technology has caused social media platforms to become flooded with AI slop -- a term meaning low-quality AI content. Meta's debut of Vibes is particularly puzzling, given that the company said earlier this year that it was tackling "unoriginal" content and advised creators to focus on "authentic storytelling," rather than short videos offering little value. Despite its earlier messaging, Meta is touting the launch of Vibes, stating that media generation in the Meta AI app has jumped more than tenfold since its launch.

Meta brings its AI video playground Vibes to Europe

The feature launched in the U.S. six weeks ago and is now available to European users. Meta introduced Vibes, a short-form video feed featuring AI-generated content, in its Meta AI app to European users on Thursday, following its U.S. launch six weeks prior. Vibes allows users to create and share AI-generated videos and access a dedicated feed displaying AI videos from other users. Meta indicates this feed will personalize to individual interests over time. Users can generate videos using prompts or remix existing videos, adding visuals, music, or adjusting styles. The company described this as "an inherently social and collaborative creation experience, where you're encouraged to remix, co-create, and build stories together with friends." Videos and content can be shared to the Vibes feed, sent to friends, or cross-posted to Instagram and Facebook Stories and Reels. OpenAI launched Sora, a social media platform for creating and sharing AI-generated videos, a few days after Meta's U.S. launch. Meta's approach to AI-generated content contrasts with platforms like YouTube, which are addressing the increase of low-quality AI content. Earlier this year, Meta advised creators to prioritize "authentic storytelling" and address "unoriginal" content. User feedback on Meta CEO Mark Zuckerberg's initial announcement in September included comments like "gang nobody wants this" and "Bro's posting ai slop on his own app." Another comment read: "I think I speak for everyone when I say: What....?" Despite these sentiments, Meta reports a tenfold increase in media generation within the Meta AI app since its launch.