Meta Explores Multibillion-Euro Stake in Ray-Ban Maker EssilorLuxottica

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On Thu, 18 Jul, 4:04 PM UTC

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Meta Platforms is in talks to acquire a 5% stake in EssilorLuxottica, the maker of Ray-Ban smart glasses. This potential deal, valued at billions of euros, could strengthen Meta's position in the wearable tech market.

Meta's Strategic Move into Wearable Tech

Meta Platforms, the parent company of Facebook, is reportedly in discussions to acquire a 5% stake in EssilorLuxottica, the Franco-Italian eyewear giant known for brands like Ray-Ban 1. This potential multibillion-euro deal has caught the attention of investors and industry analysts, signaling Meta's commitment to expanding its presence in the wearable technology market.

The Potential Deal

According to sources familiar with the matter, the talks between Meta and EssilorLuxottica are still in the early stages, and there's no guarantee that an agreement will be reached 2. The proposed 5% stake could be valued at approximately €5.5 billion ($6.1 billion), based on EssilorLuxottica's current market capitalization of about €110 billion 3.

Existing Partnership and Future Prospects

Meta and EssilorLuxottica have already collaborated on the development of Ray-Ban Stories smart glasses, which were launched in 2021 4. These glasses allow users to take photos, record videos, and listen to music. The potential stake acquisition could further solidify this partnership and pave the way for more advanced wearable technology products.

Market Reaction and Expert Opinion

The news of Meta's potential investment has been well-received by market analysts. Jim Cramer, a prominent financial commentator, applauded the move, stating that it could position Meta at the forefront of the wearable tech revolution 1. This sentiment reflects the growing importance of wearable technology in the tech industry's future.

Strategic Implications for Meta

This potential investment aligns with Meta's broader strategy to diversify its revenue streams and reduce its dependence on advertising income 5. By strengthening its position in the wearable tech market, Meta could open up new avenues for growth and innovation, particularly in the realm of augmented reality (AR) and virtual reality (VR) technologies.

Challenges and Competition

While the potential deal presents significant opportunities, Meta faces stiff competition in the wearable tech space. Companies like Apple, Google, and Samsung have already made substantial investments in this area. Meta's success will depend on its ability to innovate and differentiate its offerings in an increasingly crowded market.

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