Meta launches Muse Spark AI model, its first release since Zuckerberg's billion-dollar overhaul

Reviewed byNidhi Govil

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Meta Superintelligence Labs debuts Muse Spark, marking the company's fresh attempt to catch up in the AI race after disappointing Llama 4 results. The new AI model powers Meta AI with reasoning capabilities and health features, but executives admit it trails OpenAI and Google in some areas. Meta shares jumped 6% following the announcement.

Meta unveils Muse Spark as first test of restructured AI strategy

Meta has launched Muse Spark, the first AI model from Meta Superintelligence Labs since Mark Zuckerberg embarked on a multibillion-dollar investment to overhaul the company's AI efforts

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. The model now powers the Meta AI chatbot on the Meta AI app and website in the US, with plans to roll out across WhatsApp, Instagram, Facebook, Messenger, and Meta's smart glasses in coming weeks

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. Meta shares jumped 6% following the announcement

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Source: Engadget

Source: Engadget

The release represents the first major test for the new lab helmed by Chief AI Officer Alexandr Wang, who joined after Meta's $14 billion investment into Scale AI last year

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. The restructuring came after the delayed and disappointing release of Llama 4 in 2025 left Zuckerberg frustrated that Meta wasn't keeping pace with competitors like OpenAI, Anthropic, and Google

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Reasoning capabilities and multimodal features define new approach

Muse Spark offers users the ability to toggle between a faster "Instant" mode and a "Thinking" mode that delivers more thoroughly reasoned results, similar to options from Microsoft and other competitors

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. Meta also plans to add a "Contemplating" mode that runs multiple AI agents in parallel to boost reasoning power, allowing the model to compete with Google's Gemini Deep Think and OpenAI's GPT Pro

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The AI model supports multimodal input that includes text, images, video, and audio

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. This capability is particularly relevant to Meta's AI-powered camera glasses, which the company has positioned as the future of computing

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. The model can coordinate multiple AI sub-agents to handle complex queries, such as family trip planning where one agent compiles an itinerary while another finds kid-friendly activities

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Source: The Verge

Source: The Verge

Health features and social media integration target everyday tasks

Meta highlighted that Muse Spark can answer complex questions in science, math, and health

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. The company worked with more than 1,000 doctors to train the model to generate detailed responses on topics such as nutrition and exercise

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. The model's multimodal perception is "especially valuable for health" and can navigate health questions with detailed responses, including some involving images and charts

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. Meta may be looking to compete with OpenAI's ChatGPT Health and Anthropic's Claude for Healthcare, which both debuted in January

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The company is betting that applying superintelligence to everyday personal tasks will help it tap its more than 3.5 billion users across its social media platforms

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. In the future, Meta hopes the model will power new features "that cite recommendations and content people share across Instagram, Facebook, and Threads"

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. The model will enable more personalized and visual responses, with Reels, photos, and posts woven directly into answers, with credit back to content creators

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. Meta AI will also offer a "shopping mode" to help users compare prices

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Closed model marks departure from open-source strategy

In a pivot from Meta's prior open-source approach, Muse Spark is a closed model, meaning its design and code won't be made public

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. Wang is a proponent of closed models, and while Meta still plans to build open-source ones in the future, it is also considering selling API access to Muse Spark

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. The company says it "hopes to open source future versions"

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Source: Reuters

Source: Reuters

Muse Spark, known internally as Avocado during development, was built over nine months and is seen by executives as a refresh of Meta's AI strategy, which was previously focused on its open-source Llama models

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. The Meta AI chatbot will remain free for users, but the company is considering implementing subscription fees in the future

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Performance gaps acknowledged as executives promise future improvements

A Meta executive acknowledged that Muse Spark wasn't as capable in some areas as OpenAI's ChatGPT, Anthropic's Claude, or Google's Gemini, but said it was early in the company's execution

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. The model is "an early data point on our trajectory," with several larger models in development

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. The company acknowledged current performance gaps, specifically in long-horizon agentic systems and coding workflows

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Muse Spark was trained using several third-party open-source models, including Qwen from Chinese tech giant Alibaba, as well as ones from OpenAI and Google

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. This approach runs counter to the stance taken by US policymakers and tech executives who have raised concerns about China's position in the AI race, citing national security risks

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. Meta has tried to keep its AI division nimble, giving researchers autonomy and minimizing its typical management-heavy organizational structure, with Wang having around 100 direct reports

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