Meta Launches 'Vibes': A Controversial AI-Generated Video Feed

Meta launches 'Vibes,' a short-form video feed of AI slop | TechCrunch

In a move no one asked for, Meta is introducing "Vibes," a new feed in the Meta AI app and on meta.ai for sharing and creating short-form, AI-generated videos. Think TikTok or Instagram Reels, but every single video you come across is essentially AI slop. Meta CEO Mark Zuckerberg announced the rollout of Vibes in a post on Instagram that features a series of AI-generated videos. In one video, a group of fuzzy-looking creatures hops from one fuzzy cube to another. In another, a cat kneads some dough. A third video shows what appears to be an ancient Egyptian woman taking a selfie on a balcony overlooking Ancient Egypt. According to Meta, as you browse the new feed, you'll see AI-generated videos from both creators and other users. Over time, Meta's algorithm will begin to show you personalized content. You have the option to generate a video from scratch, or remix a video that you see on your feed. Before publishing, you can add new visuals, layer in music, and adjust styles. You can then post the video directly to the Vibes feed, DM it to others, or cross-post to Instagram and Facebook Stories and Reels. Meta's chief AI officer Alexandr Wang shared in a post that the company has partnered with AI image generators Midjourney and Black Forest Labs for the early version of Vibes, while Meta continues developing its own AI models. Since no one really wants an AI-generated version of TikTok, the user comments in response to Zuckerberg's announcement were about what you'd expect. The top comment on the post reads: "gang nobody wants this," while another popular comment says: "Bro's posting ai slop on his own app." Another comment reads: "I think I speak for everyone when I say: What....?" The new feed likely won't be welcomed by users, especially since the rise of AI technology has caused social media platforms to become flooded with AI slop. The problem has become so widespread that companies like YouTube are now looking to crack down on the issue. This makes Meta's move particularly puzzling, given that the company said earlier this year that it was tackling "unoriginal" Facebook content and advised creators that they should focus on "authentic storytelling," not short videos offering little value. The launch of the new feed comes as Meta has recently invested heavily in revamping its AI efforts amid concerns that it was falling behind competitors like OpenAI, Anthropic, and Google DeepMind. In June, the company restructured its AI efforts to create an AI division called "Meta Superintelligence Labs" following notable staff departures. Meta then reportedly reorganized its AI division into four groups to focus on on foundation models, research, product integration, and infrastructure.

Meta AI funnels AI videos from creators into new 'Vibes' feed

On Thursday, Meta AI launched a new feed of short-form, AI-generated videos called Vibes. The feed is designed to encourage users to remix AI-generated videos that come from "creators and communities," the company said. Users can post their own AI-generated videos to Vibes or cross-post the videos across Meta's platforms for friends and followers to see. While AI-generated content appears, well, everywhere, the Vibes feed dedicated to AI-generated videos appears only on the Meta AI app. Vibes replaces the Discover feed that gave users the chance to share with their followers their prompts and interactions with Meta AI. Meta's VP of product Connor Hayes told The Verge at the time that the feed was meant to show "people what they can do with" AI. Vibes is the next iteration of that plan, focused solely on video, not prompts. It's "designed to make it easier to find creative inspiration and experiment with Meta AI's media tools," the company wrote. Videos in Vibes appear next to the prompt that created them. One video showing a pack of extremely fluffy and muscular mountain goats bounding down a snowy mountain pass apparently came from the prompt: "mountain goats leaping through deep snow; snowy alpine mountain range; majestic exhilarating atmosphere; bright cold natural daylight --sref 1616409542 --sref 4039725326 --stylize 200" Users can remix videos by changing or adding music, changing the image, or changing the animation. The new videos can be posted to the Vibes feed or cross-posted to Instagram or Facebook as a story or Reel. On Instagram, users can click on Meta AI videos and remix them through the Meta AI app. AI features have cropped up throughout the company's products, allowing users to generate AI images in Facebook, Instagram, and Whatsapp. Last month Meta announced a partnership with AI image generator Midjourney.

Meta's Vibes is its latest attempt to compete with TikTok -- but this app only features videos made with AI

For the past couple of months, Meta has been stealing staff from other big AI companies and has spoken at length about plans for the life-changing AI they are working on. But their latest project, known as Vibes, isn't exactly what we had in mind. Vibes is a new take on apps like TikTok or the original Vine. It allows you to create and share videos, exploring what other content creators are making as well. Where Vibes stands out is that every single video is made with AI. Using a new tab on the Meta AI app, Vibes lets you create and share AI videos. Like other video-sharing sites, your feed will become more personalized over time. You can even 'remix' other people's videos, building on their original idea. Posting on Threads, Meta's chief AI office Alexander Wang, shared "For this early version, we've partnered with Midjourney and Black Forest Labs while we continue developing our own models behind the scenes." Midjourney is known for putting more of your own personalization into images, curating an AI style that better fits your own interests. Once you've prompted your video, you can add new visuals, layer in music, or adjust the style to match your own specific taste. Midjourney has, in the past, faced criticism for the way it has trained its image models. Disney and Universal sued Midjourney in June of this year for copyright infringement, and early in its history, Midjourney faced legal issues from artists who accused it of stealing work. Meta has struggled to match the same level of success seen by OpenAI, Google or Anthropic in the AI world. In June, the company went out of its way to restructure its AI efforts and focus on the development of this technology, forming a department known as 'Meta's Superintelligence Labs'. At this time, the company took talent from some of the biggest AI companies, including OpenAI. It also brought on Alexandr Wang, ex CEO of popular AI company Scale, to run the AI division. It's not immediately clear how popular something like Vibes will be. Midjourney has tried a similar project, offering a library of AI creations and a sense of community. Meta is certainly going in a different direction from its biggest competitors with a big swing here. But will it take off? Only time will tell.

Cute fluffy characters and Egyptian selfies: Meta launches AI feed Vibes

Under Mark Zuckerberg's publicity video for Vibes, one Instagram user commented: 'Bros posting ai slop on his own app' Cat videos, selfies and dad jokes are typical fare for any social media feed but Mark Zuckerberg's Meta is introducing a new twist: they're all made by artificial intelligence. The Meta founder and chief executive has announced the launch of Vibes, a new feed on the Meta AI app comprised entirely of AI-made videos. The arrival of powerful video models has led to further commentary on the wave of AI "slop" - a term for mass-produced, often bizarre content that clutters up feeds - that has hit the internet. In August the Guardian revealed that almost one in 10 of the fastest-growing YouTube channels globally were showing AI-generated content only. AI-generated content has become an increasingly prominent feature on consumers' feeds as the underlying technology has become more sophisticated, with the release of Google's Veo3 model in May creating a new wave of content, although film-makers are already using the models to create high-quality material as well. Meta owns Facebook and Instagram, and Zuckerberg said in an Instagram post that Vibes would be a "feed of expressive AI-generated videos from artists and creators". The feed will be available in the US and in more than 40 other countries but not in the UK. Zuckerberg illustrated the post with an AI-made clip titled "Dad trying to calculate the tip on a $30 lunch", with a parent - bearing a resemblance to Zuckerberg - stating: "Oh gosh ... I think it's probably to going to be, I dunno, at least $600bn." One Instagram user commented under Zuckerberg's video: "Bros posting ai slop on his own app." Other videos posted by Zuckerberg include an Egyptian princess taking a selfie, a kitten wearing bespoke baker garb kneading dough, cute fluffy characters and a dog running through a waterlogged field. In a statement announcing the Vibes feed, Meta said users can create their own content or "remix" a video from the feed, including new visuals and music. Meta illustrated the statement with videos including a Honey Monster-like cuddly creature riding a bicycle and a moose jumping on a trampoline. Although Meta has its own suite of AI models, called Llama, for Vibes it will be using video-generating models from the AI labs Midjourney and Black Forest, according to a post on Threads from Meta's new chief AI officer, Alexandr Wang. The Meta announcement came as Harvard Business Review highlighted the emergence of "workslop", or low-quality documents and presentations that have been created by AI tools in the workplace. HBR said a survey of more than 1,100 full-time employees found that four out of 10 respondents said they had received workslop over the past month.

Meta Launches Vibes AI Video Feed Just Weeks After TikTok Gets Saved - Phandroid

Meta just dropped Vibes, a new AI-powered video feed that's basically TikTok but with robots making all the content. The timing couldn't be more awkward. Just weeks after the US and China struck a deal to keep the real TikTok alive, Meta's launching what feels like a solution to a problem that no longer exists. Instead of humans creating short videos, Vibes lets you scroll through AI-generated clips. You can remix them with different music or visual styles. It's like Meta looked at the endless complaints about "AI slop" flooding social media and thought, "You know what? Let's make an entire platform out of this." Here's the thing: Meta already owns Instagram Reels, which was built specifically to compete with TikTok. Reels now makes up over a third of Instagram usage time. It reaches 726 million users through ads alone. So why does Meta need another video platform? The user reaction has been brutal. Comments on Mark Zuckerberg's announcement included gems like "gang nobody wants this" and "Bro's posting ai slop on his own app." People are getting pretty tired of AI-generated content cluttering up their feeds. The launch comes at a weird time strategically too. A few months ago, companies were rushing to build TikTok alternatives because a ban seemed inevitable. Now that TikTok secured a deal to stay operational with American investors controlling the board, the urgency for TikTok replacements has basically evaporated. Meta says you can cross-post Vibes content to Instagram and Facebook. This honestly just makes the whole thing feel even more redundant. If you want to compete with TikTok, maybe focus on making Reels better instead of fragmenting your video strategy across yet another platform.

Meta Introduces 'Vibes' on Its AI App and Website for AI-Generated Videos

Users can share their AI-generated videos directly to the Vibes feed Meta has launched a new feed in the Meta AI app called Vibes on Thursday, and it is focused on AI-generated short videos. This feature allows users to create, explore, and share AI-powered clips, either by starting from scratch or remixing existing videos from the feed. These videos can be shared directly on the Vibes feeds, via direct messages, or cross-posted to Instagram and Facebook. The platform also assists users in personalising their creations by adding visuals, music, and changing styles to suit their preferences. Meta Unveils Vibes Meta rolled out an iteration of the Meta AI app on Thursday (September 25), debuting an early preview of "Vibes". This new feed will be available in the Meta AI app and on the official website and let users create and share short-form, AI-generated videos with others. "Vibes is designed to make it easier to find creative inspiration and experiment with Meta AI's media tools", says Meta. When users scroll through the feed, they will find a variety of AI-generated videos from different creators and communities. Meta says that the feed will gradually personalise based on users' activity. Meta Vibes Photo Credit: Meta Vibes allows users to start video creation from scratch or remix videos from the feed. The platform lets users add new visuals, layer in music, and adjust styles to match their taste. The company has included images and AI-generated video clips in its blog, offering a glimpse at the feature. Users can share their AI-generated videos directly to the Vibes feed, send them to friends as a direct message, or cross-post to Instagram and Facebook Stories or Reels. When a user spots a Meta AI video on Instagram, they can tap to remix it in the Meta AI app. "We're working on even more powerful creation tools and models with a number of talented visual artists and creators", said Meta. The company says that the feature will roll out more broadly in the future. Meta also says that the app will continue to serve as the main hub for its AI initiatives, including integration with its smart glasses with its in-built Meta AI assistant.

Meta unveils 'Vibes', an AI-generated short video feed - The Economic Times

The announcement came from Meta CEO Mark Zuckerberg, who shared a series of examples on Instagram. In one, fuzzy creatures hop between cubes; in another, a cat kneads dough, and in yet another, a dog runs through a watery field. One clip even showed a woman in ancient Egyptian attire, snapping a selfie on a balcony.Meta has launched a new feature called 'Vibes', available on the Meta AI app and meta.ai. It's a feed focused on short videos, similar to TikTok and Insta Reels, but with a twist: every video is AI-generated. The announcement came from Meta CEO Mark Zuckerberg, who shared a series of examples on Instagram. In one, fuzzy creatures hop between cubes; in another, a cat kneads dough, and in yet another, a dog runs through a watery field. One clip even showed a woman in ancient Egyptian attire, snapping a selfie on a balcony. According to Meta, users will be able to scroll through videos made by artists and creators on the platform. As you spend more time on the feed, the algorithm will begin tailoring content to your preferences. The company said on its website that users can also make their own AI video from scratch or remix one they find on the feed. Users will be able to add visuals, music, and different styles. The final creation can be posted in the Vibes feed, sent via DM, or shared on Insta and Facebook Stories or Reels. Meta's chief AI Officer, Alexandr Wang, took to Threads to explain more. "For this early version, we've partnered with Midjourney and Black Forest Labs while we continue developing our own models behind the scenes''. He called the launch just a "preview of where Meta AI is headed" and added, "Can't wait to see how people experiment with it''. The timing of this release is curious, given that Meta, in July, had advised creators to focus on "authentic storytelling" rather than pumping out "unoriginal" short videos. Now, it seems the company is leaning into exactly that kind of content. The move comes as Meta ramps up its efforts in the AI space. Facing increasing pressure from rivals like OpenAI, Anthropic, and Google DeepMind, Meta recently restructured its AI teams. In June, it formed a new division called "Meta Superintelligence Labs", for which Meta lured top employees from major rivals.

Meta Launches 'Vibes,' an Endless Stream of AI Video Junk

Meta has partnered with Midjourney and Black Forest Labs for AI video generation on the Meta AI app. Meta is introducing a new short-form video feed called Vibes in the Meta AI app and on meta.ai. But unlike TikTok or Instagram Reels, it only features AI-generated content. The feed will show AI-generated short videos from creators and other Meta AI users, and similar to Instagram reels, you will start seeing videos based on preferences. Meta CEO Mark Zuckerberg announced the new Vibes feed for the Meta AI app in his Instagram post. When it comes to creating videos, you can start with a new one or remix published content. It also lets you add music, visuals, and play around with different styles before publishing it directly on the Vibes feed. You can also share it on Facebook or Instagram. To make it possible, Meta is partnering with Midjourney and Black Forest Labs -- the creator of Flux image models -- while Meta continues to trains its video generation model. With the addition of Vibes, it is clear that Meta wants to further push AI content on its platforms. Meta previously received backlash for hosting AI bot profiles on Instagram. It's clear that going forward Meta will push more AI-generated content on all its social media platforms.

Meta AI gets Vibes to create, remix and share personalized AI Videos

Meta on Thursday began rolling out the latest update to the Meta AI app, introducing Vibes, a new feed available both in the app and on meta.ai. Vibes allows users to create, remix, and share short-form AI-generated videos. Vibes is designed to simplify creative experimentation with Meta AI's media tools. Users can browse AI-generated videos from creators and communities, with the feed becoming increasingly personalized over time. Meta is collaborating with Midjourney and Black Forest Labs for this early version of Vibes, while continuing development of its own AI models. CEO Mark Zuckerberg highlighted that Vibes provides an early view of upcoming product directions. The Vibes update and related app features are rolling out to all users now. Announcing the updates, Meta said:

Meta unveils new AI video feed Vibes

(Reuters) -Meta Platforms launched a new feed of AI videos, called Vibes, as the social media giant looks to fast-track work on artificial intelligence technology. Vibes, a platform where users can create and share short-form, AI-generated videos, will be rolled out to the Meta AI app and on the meta.ai website starting on Thursday. Users can make videos from scratch, work with content they already have, or remix a video from the feed, along with options to add new visuals or layer in music. The content can then be uploaded directly to the Vibes feed or cross-posted to Instagram and Facebook stories and reels. Meta, which generated nearly $165 billion in revenue last year, reorganized its AI efforts in June under a division called Superintelligence Labs after setbacks for its open-source Llama 4 model and key staff departures. It is betting that the division would generate new cash flows from the Meta AI app, image-to-video ad tools and smart glasses. (Reporting by Juby Babu in Mexico City; Editing by Alan Barona)