Meta Launches 'Vibes': A New AI-Generated Video Feed Sparking Mixed Reactions

Meta launches 'Vibes,' a short-form video feed of AI slop | TechCrunch

In a move no one asked for, Meta is introducing "Vibes," a new feed in the Meta AI app and on meta.ai for sharing and creating short-form, AI-generated videos. Think TikTok or Instagram Reels, but every single video you come across is essentially AI slop. Meta CEO Mark Zuckerberg announced the rollout of Vibes in a post on Instagram that features a series of AI-generated videos. In one video, a group of fuzzy-looking creatures hops from one fuzzy cube to another. In another, a cat kneads some dough. A third video shows what appears to be an ancient Egyptian woman taking a selfie on a balcony overlooking Ancient Egypt. According to Meta, as you browse the new feed, you'll see AI-generated videos from both creators and other users. Over time, Meta's algorithm will begin to show you personalized content. You have the option to generate a video from scratch, or remix a video that you see on your feed. Before publishing, you can add new visuals, layer in music, and adjust styles. You can then post the video directly to the Vibes feed, DM it to others, or cross-post to Instagram and Facebook Stories and Reels. Meta's chief AI officer Alexandr Wang shared in a post that the company has partnered with AI image generators Midjourney and Black Forest Labs for the early version of Vibes, while Meta continues developing its own AI models. Since no one really wants an AI-generated version of TikTok, the user comments in response to Zuckerberg's announcement were about what you'd expect. The top comment on the post reads: "gang nobody wants this," while another popular comment says: "Bro's posting ai slop on his own app." Another comment reads: "I think I speak for everyone when I say: What....?" The new feed likely won't be welcomed by users, especially since the rise of AI technology has caused social media platforms to become flooded with AI slop. The problem has become so widespread that companies like YouTube are now looking to crack down on the issue. This makes Meta's move particularly puzzling, given that the company said earlier this year that it was tackling "unoriginal" Facebook content and advised creators that they should focus on "authentic storytelling," not short videos offering little value. The launch of the new feed comes as Meta has recently invested heavily in revamping its AI efforts amid concerns that it was falling behind competitors like OpenAI, Anthropic, and Google DeepMind. In June, the company restructured its AI efforts to create an AI division called "Meta Superintelligence Labs" following notable staff departures. Meta then reportedly reorganized its AI division into four groups to focus on on foundation models, research, product integration, and infrastructure.

Meta AI funnels AI videos from creators into new 'Vibes' feed

On Thursday, Meta AI launched a new feed of short-form, AI-generated videos called Vibes. The feed is designed to encourage users to remix AI-generated videos that come from "creators and communities," the company said. Users can post their own AI-generated videos to Vibes or cross-post the videos across Meta's platforms for friends and followers to see. While AI-generated content appears, well, everywhere, the Vibes feed dedicated to AI-generated videos appears only on the Meta AI app. Vibes replaces the Discover feed that gave users the chance to share with their followers their prompts and interactions with Meta AI. Meta's VP of product Connor Hayes told The Verge at the time that the feed was meant to show "people what they can do with" AI. Vibes is the next iteration of that plan, focused solely on video, not prompts. It's "designed to make it easier to find creative inspiration and experiment with Meta AI's media tools," the company wrote. Videos in Vibes appear next to the prompt that created them. One video showing a pack of extremely fluffy and muscular mountain goats bounding down a snowy mountain pass apparently came from the prompt: "mountain goats leaping through deep snow; snowy alpine mountain range; majestic exhilarating atmosphere; bright cold natural daylight --sref 1616409542 --sref 4039725326 --stylize 200" Users can remix videos by changing or adding music, changing the image, or changing the animation. The new videos can be posted to the Vibes feed or cross-posted to Instagram or Facebook as a story or Reel. On Instagram, users can click on Meta AI videos and remix them through the Meta AI app. AI features have cropped up throughout the company's products, allowing users to generate AI images in Facebook, Instagram, and Whatsapp. Last month Meta announced a partnership with AI image generator Midjourney.

Meta's Vibes is its latest attempt to compete with TikTok -- but this app only features videos made with AI

For the past couple of months, Meta has been stealing staff from other big AI companies and has spoken at length about plans for the life-changing AI they are working on. But their latest project, known as Vibes, isn't exactly what we had in mind. Vibes is a new take on apps like TikTok or the original Vine. It allows you to create and share videos, exploring what other content creators are making as well. Where Vibes stands out is that every single video is made with AI. Using a new tab on the Meta AI app, Vibes lets you create and share AI videos. Like other video-sharing sites, your feed will become more personalized over time. You can even 'remix' other people's videos, building on their original idea. Posting on Threads, Meta's chief AI office Alexander Wang, shared "For this early version, we've partnered with Midjourney and Black Forest Labs while we continue developing our own models behind the scenes." Midjourney is known for putting more of your own personalization into images, curating an AI style that better fits your own interests. Once you've prompted your video, you can add new visuals, layer in music, or adjust the style to match your own specific taste. Midjourney has, in the past, faced criticism for the way it has trained its image models. Disney and Universal sued Midjourney in June of this year for copyright infringement, and early in its history, Midjourney faced legal issues from artists who accused it of stealing work. Meta has struggled to match the same level of success seen by OpenAI, Google or Anthropic in the AI world. In June, the company went out of its way to restructure its AI efforts and focus on the development of this technology, forming a department known as 'Meta's Superintelligence Labs'. At this time, the company took talent from some of the biggest AI companies, including OpenAI. It also brought on Alexandr Wang, ex CEO of popular AI company Scale, to run the AI division. It's not immediately clear how popular something like Vibes will be. Midjourney has tried a similar project, offering a library of AI creations and a sense of community. Meta is certainly going in a different direction from its biggest competitors with a big swing here. But will it take off? Only time will tell.

Meta launches Vibes, a new way of creating and remixing AI videos

The videos can be shared on Instagram Reels and Facebook Stories. Meta's newest experiment makes your next Instagram Reel an AI-powered creation. The company has released a new short-form video feed called Vibes on the Meta AI app and on meta.ai, populated entirely with AI-generated videos. Users can check them out, then make, remix, and share their own within the app or on Instagram and Facebook. Meta is trying to appeal to those who might have a fun idea for a video but lack the wherewithal to produce or edit it. Vibes lets you scroll through a personalized feed of surreal scenes and stylized clips made with Meta AI's video models, and immediately remix the look, style, or sound to match your own, well, vibe. At launch, Vibes feels like a mix of social media, an AI art gallery, and a digital toy box. You can create a video from scratch using text prompts, upload your own visual elements, or tap "remix" on an existing clip. Popular Instagram Reels and TikToks use a lot of digital effects, but still rely on human performances for the most part. Vibes flips that around. The performance becomes optional. The human input is still there, but it's in the remix, not the recording. You might never appear in your own video, and yet you'll be the hidden hand behind it. Perhaps the near future will be full of young fans of creators whose faces they've never seen on camera, but whose art of AI remixing they love. Vibes consolidates various existing Meta AI projects. The company debuted AI stickers and image generators across its apps earlier this year. Vibes just puts those tools together in a full short video. It's likely to be more successful than the AI chatbot persona Meta also trialled a while ago. Making AI a co-creator instead of a conversational partner is likely to be more appealing. And if it takes off, Vibes could reshape how people make short videos online, especially younger users. That said, if Vibes leads to users filling Reels and Stories with the cheap, incoherent, or uncanny visuals collectively known as AI slop, something that's already becoming an issue, it might become a reason people leave the platforms rather than using them in more creative ways as Meta likely hopes. After all, one very popular genre of social media videos is simply people discussing their lives to a camera. Will people embrace Reels that started as AI prompts the same way? Perhaps recognizing that potential speedbump, Meta's answer looks to be leaning into personalization and polish. The Vibes feed will learn what you like the more you engage, offering a curated stream of AI clips tuned to your tastes. And the company is setting up partnerships with visual artists and creators to improve the quality of the models and the resulting videos. And there is an innate appeal to a tool that makes it easy to produce fun videos that would be normally impossible to make without a great deal of time and money. You don't need to know how to animate or direct to make a good Vibe. You just need a prompt and a point of view. For people who've felt excluded from the current culture of social media videos because of shyness, technical gaps, or lack of equipment, Vibes might have major appeal. For now, Vibes is launching as a preview and remains separate from the main Instagram feed, but the integration is already happening. You can find Vibes videos in Reels and Stories, complete with tags that trace them back to Meta AI. This visibility could help normalize AI-generated content. Or it might draw a clearer line between what's human-made, what's shaped by machines, and which people prefer.

Meta Vibes AI videos: One day in the 'infinite slop machine'

OK but why: three out of an endless array of Meta AI Vibes. Credit: Meta AI screenshot In one sense, Meta AI's Vibes -- an endless scroll of AI-generated videos, submitted by creators and launched on the Meta AI app and website Friday -- is the purest expression of what Meta CEO Mark Zuckerberg wanted to build when he was designing Facebook in the first place. Still tinkering in his Harvard dorm room, Zuckerberg explained to a potential partner why he wanted to design his social network not for job hunting, but for endless, mindless scrolling. "I kind of want to be the new MTV," he said (according to a 2010 report on Facebook's murky origin story). One of my first thoughts, when I decided to spend the better part of a day locked in Vibes' endless scroll, was this: so many Vibes look like a 10-second clip from a music video. (As with Instagram Reels, you can choose from a selection of music to accompany your Vibe.) Some are the cheesy '80s kind of music video, others wacky '90s-style Spike Jonze or Michel Gondry joints. The AI-generated pet videos -- of which there are many, often with cats snuggled up in cozy settings or dogs running through fields -- look like clips from some dystopian alternate universe where MTV and the Hallmark Channel merged. This isn't an insult, by the way; I've loved watching music videos since childhood, and they're still my favorite way to get hyped up while working out on my rowing machine. But the best ones, often made by hungry directors heading for Hollywood, do what the best movies do: They tell a compelling story. You can have all the cool disassociated images in the world, and your brain will get bored quickly if there's no story connecting them. And that's the trouble with Vibes: all of these shorts are great eye candy, none of them tell a story. Scrolling for a day, it was easy to see why social media users were settling on the same description of Meta's new service: an "infinite slop machine." Is Vibes the future of AI video? To be fair, there's plenty of interesting AI art out there, stuff that does tell a story and does stick with you. Recently we've highlighted cool stuff like this clever food-based body horror that went viral on Reddit. The question of how much AI infringes on the copyright of other artists is still a hot button topic; one major case is working its way through the system after a judge refused to throw it out. But as things stand, AI-generated video is the horse that has bolted from the barn. YouTube now lets you add AI video to your shorts; many other services like Imagine and Midjourney are competing to provide you with clips. We're in the AI-generated-video-for-everyone era, like it or not (which is why it's always a good idea to brush up on telltale signs of fakery). But if Vibes itself is the future of AI video art, I think artists can rest easy. Most artists understand the importance of display and context; a work of art often needs plenty of negative space around it. Vibes jams canvases together like it's a 19th-century gallery with a premium on wall space. (That kind of gallery went out of style for a reason). The endless series of shorts washed over me after a while, rarely clinging to the inside of my head. There were a few exceptions to this rule, most notably a video of what appeared to be Tom Hanks and Donald Trump running through a cornfield (the same kind that I'd already seen a dozen dogs romp happily through). Hanks looked terrified. Trump, behind him, had long hair flowing in the breeze; it wasn't clear if Trump thought he was chasing or racing. Either way, thanks for the nightmare fuel, Vibes! Again, to be fair, Vibes also shows how far AI video has come in a few short years. There were few instances, at least in this curated creator feed, of hands with too many fingers, torsos with too many limbs, and other features we associate with AI slop. There was often something in a video that looked a little wrong if you looked too closely -- for example, why are those people vacationing at the beach looking out to sea, rather than at the dinosaurs charging past them a few feet away on the boardwalk? But in general, the problem here is not the Uncanny Valley. The problem here is empty calories. Younger kids may enjoy the weird eye candy aspect for hours on end (Vibes could well be the new Baby Einstein). But the more mature a brain gets, the less it thrives on mere novelty. Brains are storytelling machines, which is why Facebook's infinite scroll was once so compelling. We shared stories, and created our own community stories by arguing with each other about them. Vibes is the video version of the AI slop that has already arguably made Zuckerberg's social network less compelling than ever. So yes, in one sense, Zuckerberg couldn't be closer to his MTV dream. And in another, the storytelling sense that keeps us coming back to find out what happened next, Meta's infinite slop machine couldn't be any further away.

Cute fluffy characters and Egyptian selfies: Meta launches AI feed Vibes

Under Mark Zuckerberg's publicity video for Vibes, one Instagram user commented: 'Bros posting ai slop on his own app' Cat videos, selfies and dad jokes are typical fare for any social media feed but Mark Zuckerberg's Meta is introducing a new twist: they're all made by artificial intelligence. The Meta founder and chief executive has announced the launch of Vibes, a new feed on the Meta AI app comprised entirely of AI-made videos. The arrival of powerful video models has led to further commentary on the wave of AI "slop" - a term for mass-produced, often bizarre content that clutters up feeds - that has hit the internet. In August the Guardian revealed that almost one in 10 of the fastest-growing YouTube channels globally were showing AI-generated content only. AI-generated content has become an increasingly prominent feature on consumers' feeds as the underlying technology has become more sophisticated, with the release of Google's Veo3 model in May creating a new wave of content, although film-makers are already using the models to create high-quality material as well. Meta owns Facebook and Instagram, and Zuckerberg said in an Instagram post that Vibes would be a "feed of expressive AI-generated videos from artists and creators". The feed will be available in the US and in more than 40 other countries but not in the UK. Zuckerberg illustrated the post with an AI-made clip titled "Dad trying to calculate the tip on a $30 lunch", with a parent - bearing a resemblance to Zuckerberg - stating: "Oh gosh ... I think it's probably to going to be, I dunno, at least $600bn." One Instagram user commented under Zuckerberg's video: "Bros posting ai slop on his own app." Other videos posted by Zuckerberg include an Egyptian princess taking a selfie, a kitten wearing bespoke baker garb kneading dough, cute fluffy characters and a dog running through a waterlogged field. In a statement announcing the Vibes feed, Meta said users can create their own content or "remix" a video from the feed, including new visuals and music. Meta illustrated the statement with videos including a Honey Monster-like cuddly creature riding a bicycle and a moose jumping on a trampoline. Although Meta has its own suite of AI models, called Llama, for Vibes it will be using video-generating models from the AI labs Midjourney and Black Forest, according to a post on Threads from Meta's new chief AI officer, Alexandr Wang. The Meta announcement came as Harvard Business Review highlighted the emergence of "workslop", or low-quality documents and presentations that have been created by AI tools in the workplace. HBR said a survey of more than 1,100 full-time employees found that four out of 10 respondents said they had received workslop over the past month.

Meta Vibes is an officially sanctioned feed of endless AI garbage, and The Daily Show nails it in one: 'You're a fat little pig for internet video slop, and we here at Meta want to watch you eat yourself to death'

Meta has announced Vibes, a new feed of AI-created videos that will sit "at the centre of the Meta AI app" and force endless AI slop videos into your eyes until you can take no more. I just scrolled through it for a few minutes and saw meaningless junk including a toddler getting chased by a T-Rex, loads of tigers, even more horses, singing cats, alluring women, men in war scenarios, a bunch of fairytale characters, a dog reading a book, and a frog with a shotgun. Welcome to Mark Zuckerberg's vision of the future: thanks, I hate it. "Vibes is designed to make it easier to find creative inspiration and experiment with Meta AI's media tools," says the Meta announcement. "As you browse, you'll see a range of AI-generated videos from creators and communities. The feed will become more personalized over time, and if something catches your eye, you can create your own video, remix what you see, and share it with friends and followers." I just don't see a world where I'm ever sending my mum a AI-created video of some badgers doing backflips on a diving board, but maybe your mileage differs. One thing that is immediately apparent just from scrolling through Vibes, however, is that it's not shy about copyrighted content. So I decided to test it out with the prompt "Mario fighting Sonic." Vibes took about 30 seconds, and presumably more energy than my PC's used all day, to serve up four images featuring Mario and Sonic facing off. And this wasn't a "legally distinct" Mario or Sonic, just those characters in slightly different art styles. These were still images, but clicking allows you to "animate" them: again this took around 30 seconds and turned the first image into a roughly 10-second video of the two throwing punches. Amusingly enough, as the camera shifted, it also showed that "Mario" had blue spikes on the back of his head: great job everyone. Meta says this is somehow "mak[ing] it your own", which I'm sure will pacify Nintendo's lawyers. There are various other options you can play around with, including adding copyrighted music of course, but I struggle to imagine ever spending any time on this. You can also share your "creations" across your Vibes feed and Meta's various other platforms. "We're working on even more powerful creation tools and models with a number of talented visual artists and creators, and will be rolling these out more widely in the future," says Meta. To which the obvious question is: who wants this stuff? The Daily Show has a skit taking aim at Vibes, which is a treat for Parks and Recreation fans in particular, because the Tom Haverford "vibes" here are unmistakable: "Our AI video tools are set to revolutionise how dumb fucking losers create shitty little videos," says comedian Michael Costa. "With just a few clicks and the energy demands of a small European nation, you can create an ass-load of dumb shit with zero meaning and stare at it until you accidentally fall down an open sewer hole you mindless fucking lab rat. "As of now we aren't sure if this new and exciting platform gives teenagers depression but I'm just going to assume that's a big old YES. Y'know, the important thing to remember is you're a fat little pig for internet video slop, and we here at Meta want to watch you eat yourself to death." Kosta then mimes a greedy little piggy wolfing down slop. Funny how Meta announces its latest AI feature, and the only part I enjoyed was watching an actual human being rip it to shreds.

Meta Launches Vibes AI Video Feed Just Weeks After TikTok Gets Saved - Phandroid

Meta just dropped Vibes, a new AI-powered video feed that's basically TikTok but with robots making all the content. The timing couldn't be more awkward. Just weeks after the US and China struck a deal to keep the real TikTok alive, Meta's launching what feels like a solution to a problem that no longer exists. Instead of humans creating short videos, Vibes lets you scroll through AI-generated clips. You can remix them with different music or visual styles. It's like Meta looked at the endless complaints about "AI slop" flooding social media and thought, "You know what? Let's make an entire platform out of this." Here's the thing: Meta already owns Instagram Reels, which was built specifically to compete with TikTok. Reels now makes up over a third of Instagram usage time. It reaches 726 million users through ads alone. So why does Meta need another video platform? The user reaction has been brutal. Comments on Mark Zuckerberg's announcement included gems like "gang nobody wants this" and "Bro's posting ai slop on his own app." People are getting pretty tired of AI-generated content cluttering up their feeds. The launch comes at a weird time strategically too. A few months ago, companies were rushing to build TikTok alternatives because a ban seemed inevitable. Now that TikTok secured a deal to stay operational with American investors controlling the board, the urgency for TikTok replacements has basically evaporated. Meta says you can cross-post Vibes content to Instagram and Facebook. This honestly just makes the whole thing feel even more redundant. If you want to compete with TikTok, maybe focus on making Reels better instead of fragmenting your video strategy across yet another platform.

Meta Introduces 'Vibes' on Its AI App and Website for AI-Generated Videos

Users can share their AI-generated videos directly to the Vibes feed Meta has launched a new feed in the Meta AI app called Vibes on Thursday, and it is focused on AI-generated short videos. This feature allows users to create, explore, and share AI-powered clips, either by starting from scratch or remixing existing videos from the feed. These videos can be shared directly on the Vibes feeds, via direct messages, or cross-posted to Instagram and Facebook. The platform also assists users in personalising their creations by adding visuals, music, and changing styles to suit their preferences. Meta Unveils Vibes Meta rolled out an iteration of the Meta AI app on Thursday (September 25), debuting an early preview of "Vibes". This new feed will be available in the Meta AI app and on the official website and let users create and share short-form, AI-generated videos with others. "Vibes is designed to make it easier to find creative inspiration and experiment with Meta AI's media tools", says Meta. When users scroll through the feed, they will find a variety of AI-generated videos from different creators and communities. Meta says that the feed will gradually personalise based on users' activity. Meta Vibes Photo Credit: Meta Vibes allows users to start video creation from scratch or remix videos from the feed. The platform lets users add new visuals, layer in music, and adjust styles to match their taste. The company has included images and AI-generated video clips in its blog, offering a glimpse at the feature. Users can share their AI-generated videos directly to the Vibes feed, send them to friends as a direct message, or cross-post to Instagram and Facebook Stories or Reels. When a user spots a Meta AI video on Instagram, they can tap to remix it in the Meta AI app. "We're working on even more powerful creation tools and models with a number of talented visual artists and creators", said Meta. The company says that the feature will roll out more broadly in the future. Meta also says that the app will continue to serve as the main hub for its AI initiatives, including integration with its smart glasses with its in-built Meta AI assistant.

Meta unveils 'Vibes', an AI-generated short video feed - The Economic Times

The announcement came from Meta CEO Mark Zuckerberg, who shared a series of examples on Instagram. In one, fuzzy creatures hop between cubes; in another, a cat kneads dough, and in yet another, a dog runs through a watery field. One clip even showed a woman in ancient Egyptian attire, snapping a selfie on a balcony.Meta has launched a new feature called 'Vibes', available on the Meta AI app and meta.ai. It's a feed focused on short videos, similar to TikTok and Insta Reels, but with a twist: every video is AI-generated. The announcement came from Meta CEO Mark Zuckerberg, who shared a series of examples on Instagram. In one, fuzzy creatures hop between cubes; in another, a cat kneads dough, and in yet another, a dog runs through a watery field. One clip even showed a woman in ancient Egyptian attire, snapping a selfie on a balcony. According to Meta, users will be able to scroll through videos made by artists and creators on the platform. As you spend more time on the feed, the algorithm will begin tailoring content to your preferences. The company said on its website that users can also make their own AI video from scratch or remix one they find on the feed. Users will be able to add visuals, music, and different styles. The final creation can be posted in the Vibes feed, sent via DM, or shared on Insta and Facebook Stories or Reels. Meta's chief AI Officer, Alexandr Wang, took to Threads to explain more. "For this early version, we've partnered with Midjourney and Black Forest Labs while we continue developing our own models behind the scenes''. He called the launch just a "preview of where Meta AI is headed" and added, "Can't wait to see how people experiment with it''. The timing of this release is curious, given that Meta, in July, had advised creators to focus on "authentic storytelling" rather than pumping out "unoriginal" short videos. Now, it seems the company is leaning into exactly that kind of content. The move comes as Meta ramps up its efforts in the AI space. Facing increasing pressure from rivals like OpenAI, Anthropic, and Google DeepMind, Meta recently restructured its AI teams. In June, it formed a new division called "Meta Superintelligence Labs", for which Meta lured top employees from major rivals.

Meta Launches 'Vibes,' an Endless Stream of AI Video Junk

Meta has partnered with Midjourney and Black Forest Labs for AI video generation on the Meta AI app. Meta is introducing a new short-form video feed called Vibes in the Meta AI app and on meta.ai. But unlike TikTok or Instagram Reels, it only features AI-generated content. The feed will show AI-generated short videos from creators and other Meta AI users, and similar to Instagram reels, you will start seeing videos based on preferences. Meta CEO Mark Zuckerberg announced the new Vibes feed for the Meta AI app in his Instagram post. When it comes to creating videos, you can start with a new one or remix published content. It also lets you add music, visuals, and play around with different styles before publishing it directly on the Vibes feed. You can also share it on Facebook or Instagram. To make it possible, Meta is partnering with Midjourney and Black Forest Labs -- the creator of Flux image models -- while Meta continues to trains its video generation model. With the addition of Vibes, it is clear that Meta wants to further push AI content on its platforms. Meta previously received backlash for hosting AI bot profiles on Instagram. It's clear that going forward Meta will push more AI-generated content on all its social media platforms.

Meta AI gets Vibes to create, remix and share personalized AI Videos

Meta on Thursday began rolling out the latest update to the Meta AI app, introducing Vibes, a new feed available both in the app and on meta.ai. Vibes allows users to create, remix, and share short-form AI-generated videos. Vibes is designed to simplify creative experimentation with Meta AI's media tools. Users can browse AI-generated videos from creators and communities, with the feed becoming increasingly personalized over time. Meta is collaborating with Midjourney and Black Forest Labs for this early version of Vibes, while continuing development of its own AI models. CEO Mark Zuckerberg highlighted that Vibes provides an early view of upcoming product directions. The Vibes update and related app features are rolling out to all users now. Announcing the updates, Meta said:

Are AI Video Feeds Like Meta's 'Vibes' the Future of Social Media?

Meta has launched Vibes, a new feed in the Meta AI app and on meta.ai that allows users to create, remix, and share short-form AI-generated videos. The feature is designed to let users experiment with AI video tools, similar to TikTok or Instagram Reels, but entirely AI-driven. Users can generate videos from scratch or remix videos they see in the feed. They can add music, change visual styles, and share content directly to the Vibes feed, Instagram and Facebook Stories, Reels, or via direct messages. Over time, Meta's algorithm will personalise the feed based on user interactions. Meta CEO Mark Zuckerberg shared the launch on Instagram, showcasing examples like a group of fuzzy creatures hopping on cubes, a cat kneading dough, and an ancient Egyptian woman taking a selfie. Meta partnered with AI image generators Midjourney and Black Forest Labs to build the early version of Vibes, while its own AI models remain under development, said Meta's Chief AI Officer Alexandr Wang. The move is especially notable given Meta's earlier focus on "authentic storytelling" over unoriginal content and short-form videos with little value. Meta has recently restructured its AI operations into Meta Superintelligence Labs, dividing teams into foundation models, research, product integration, and infrastructure, following staff departures and competition from companies like OpenAI, Anthropic, and Google DeepMind. Vibes is currently in early preview, and Meta is seeking feedback to refine the feature. OpenAI is also preparing a TikTok-style app powered by its latest video model, Sora 2. The app will feature a vertical, swipeable video feed with AI-generated clips up to 10 seconds long. Verified users can include their own likeness in videos, and the app notifies them whenever someone uses it. Employees tested the app internally and gave positive feedback, though OpenAI has not commented publicly. This move positions OpenAI to compete directly with Meta and other tech giants in AI-generated video content, even as platforms face criticism over copyright, originality, and user safety concerns. Both Meta and OpenAI face scrutiny over AI-generated content and its implications. The Sora 2 app lets users verify their likeness before anyone uses it in videos and notifies them whenever someone applies their likeness. Meta has not publicly detailed a similar verification system for Vibes. The AI video space raises broader concerns because AI models train on existing media, which can lead to copyright violations, and underage users can be exposed to AI-generated content, creating child safety risks. Platforms also face the challenge of misinformation spread through realistic AI videos. These issues have prompted tech companies, including YouTube and TikTok, to implement stricter policies on AI content and authenticity. Meta's Vibes and OpenAI's Sora 2 are driving a significant shift in social media, as AI increasingly creates short-form content instead of humans. This development lowers barriers for creators, enabling anyone to produce polished videos, but also raises concerns over originality, copyright, and the spread of mass-produced content. Platforms are facing growing scrutiny from regulators, particularly around transparency, user safety, and the ethical use of likenesses, as seen with OpenAI's identity verification measures in Sora 2. These platforms could transform how users and creators consume and monetise content while reshaping their expectations for social media engagement. Personalised AI video feeds offer visually compelling experiences but also risk promoting unverified or repetitive content. As TikTok and YouTube tighten policies on AI-generated media, understanding these changes is crucial for navigating the evolving landscape, balancing innovation with authenticity, and protecting users, especially minors, from potential harm.

Meta unveils new AI video feed Vibes

(Reuters) -Meta Platforms launched a new feed of AI videos, called Vibes, as the social media giant looks to fast-track work on artificial intelligence technology. Vibes, a platform where users can create and share short-form, AI-generated videos, will be rolled out to the Meta AI app and on the meta.ai website starting on Thursday. Users can make videos from scratch, work with content they already have, or remix a video from the feed, along with options to add new visuals or layer in music. The content can then be uploaded directly to the Vibes feed or cross-posted to Instagram and Facebook stories and reels. Meta, which generated nearly $165 billion in revenue last year, reorganized its AI efforts in June under a division called Superintelligence Labs after setbacks for its open-source Llama 4 model and key staff departures. It is betting that the division would generate new cash flows from the Meta AI app, image-to-video ad tools and smart glasses. (Reporting by Juby Babu in Mexico City; Editing by Alan Barona)