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Mine raises $14m to launch AI money agent for Gen Z
This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The Series A round was led by 359 Capital with participation from Kleiner Perkins, FJ Labs, Y Combinator, and US News & World Report. Mine - previously called Fizz - started as a credit building tool for young adults but is now aiming to offer a full platform to help users "overcome financial stress and build wealth". At the centre of this is MoneyGPT, a personal finance agent powered by Mine's proprietary data models. The agent learns users' habits, understands their goals, and provides hyper-personalised insights and advice tailored to their unique financial situation, goals, and concerns. The startup also offers a credit-building card and the ability to track a user's cards, banks, brokerages, retirement funds, credit history, and student loans together in one interface. "Money shouldn't be a mystery," says Carlo Kobe, co-founder, Mine. "Our goal is to give young adults the clarity and confidence to make smarter choices every day. This funding helps us scale a platform that not only educates, but empowers."
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Mine Raises $14 Million and Launches AI Personal Finance Agent | PYMNTS.com
The company announced its Series A round Monday (Jan. 26) along with a new name, rebranding from "Fizz," aimed at reflecting what the company says is a shift from offering credit building to constructing a broader financial wellness platform. "Your finances should feel like they're in your hands -- not hanging over your head," Mine Co-founder Scott Smith said in a news release. "The new name represents our commitment to helping young adults truly own their financial lives and build a foundation for their futures." The company is also rolling out MoneyGPT, an AI agent that learns a user's spending habits, understands their goals and offers advice for spending and saving. According to the release, this agent offers instant custom advice on things like paying off student loans, building credit for the first time, or figuring out how to save for a trip. "Unlike generic financial tools or general-purpose AI models, MoneyGPT adapts to your spending patterns, anticipates your needs, and proactively offers insights to help you make smarter financial decisions," the release said. "MoneyGPT helps you think through the realities of variable income, gig work, and the pressure to balance short-term fun with long-term goals." Research by PYMNTS Intelligence and credit union service organization Velera has found that 62% of Generation Z consumers turn to AI for financial advice. These are digital first consumers who comfortably shift between online and in-person channels. "They want personalization, real-time guidance and tools that match their habits and values. They also want financial partners who communicate in ways that feel authentic to them," PYMNTS wrote. "Those preferences are forming earlier than they did for previous generations, and they are forming fast." These are also consumers facing increasing financial burdens, according to the PYMNTS Intelligence report, "Rising Costs and Financial Pressures Push Consumers to Adapt." For example, the report found that more than 80% of Gen Z consumers say healthcare costs place at least a moderate strain on their household budgets, around twice the share of baby boomers who said the same. And around a third of this group reported borrowing money from friends or family to manage rising costs, compared with much lower rates among older generations.
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Mine, formerly known as Fizz, has secured $14 million in Series A funding led by 359 Capital to launch MoneyGPT, an AI-powered personal finance agent designed specifically for Gen Z. The financial wellness platform aims to help young adults manage finances and build wealth through personalized insights tailored to their spending habits and goals.
Mine has closed a $14 million Series A funding round led by 359 Capital, with participation from Kleiner Perkins, FJ Labs, Y Combinator, and US News & World Report
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. The announcement comes alongside a strategic rebrand from Fizz, signaling the company's evolution from a credit building tool into a comprehensive financial wellness platform designed to help young adults manage finances and build wealth2
.The rebranding reflects a deliberate shift in mission. "Your finances should feel like they're in your hands -- not hanging over your head," said Mine co-founder Scott Smith. "The new name represents our commitment to helping young adults truly own their financial lives and build a foundation for their futures"
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Source: PYMNTS
At the core of Mine's expanded offering sits MoneyGPT, an AI money agent built on the company's proprietary data models. This AI-powered personal finance agent learns users' spending habits, understands their goals, and delivers personalized insights and advice tailored to each individual's unique financial situation and concerns
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. Unlike generic financial tools or general-purpose AI models, MoneyGPT adapts to spending patterns, anticipates needs, and proactively offers guidance to help users make smarter financial decisions2
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Source: Finextra Research
The agent provides instant custom advice on critical financial challenges facing young adults, including paying off student loans, building credit for the first time, or determining how to save for specific goals like travel. MoneyGPT also addresses the realities of variable income, gig work, and the constant tension between short-term enjoyment and long-term financial objectives
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.Beyond its AI capabilities, Mine offers a credit-building card and enables users to track their cards, banks, brokerages, retirement funds, credit history, and student loans together in one unified interface
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. This consolidation addresses a key pain point for Gen Z consumers who seek seamless digital experiences that match their habits and values."Money shouldn't be a mystery," explained Carlo Kobe, co-founder of Mine. "Our goal is to give young adults the clarity and confidence to make smarter choices every day. This funding helps us scale a platform that not only educates, but empowers"
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The timing of Mine's expanded platform aligns with documented shifts in how Gen Z approaches financial management. Research by PYMNTS Intelligence and Velera found that 62% of Gen Z consumers turn to AI for financial advice, reflecting their digital-first orientation and comfort shifting between online and in-person channels
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. These consumers want personalization, real-time guidance, and tools that align with their habits and values, with preferences forming earlier and faster than previous generations.The need for effective Gen Z financial guidance has intensified as this demographic faces mounting financial pressures. According to the PYMNTS Intelligence report "Rising Costs and Financial Pressures Push Consumers to Adapt," more than 80% of Gen Z consumers report that healthcare costs place at least a moderate strain on their household budgets—approximately twice the share of baby boomers who said the same. Around a third of this group has borrowed money from friends or family to manage rising costs, compared with much lower rates among older generations
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.As Mine scales its platform with the fresh capital, the company aims to address these systemic challenges by providing young adults with accessible tools that demystify financial decision-making and create pathways toward long-term wealth building in an increasingly complex economic landscape.
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