Nvidia and Perplexity Partner with European Firms to Boost Local AI Models

Nvidia, Perplexity partner with European firms to boost local AI models

SAN FRANCISCO, June 11 (Reuters) - Nvidia and artificial intelligence search firm Perplexity on Wednesday said they are partnering with more than a dozen AI firms in Europe and the Middle East to refine those firms' AI technologies and distribute them to local businesses. Nvidia (NVDA.O), opens new tab said it will work with model makers in France, Germany, Italy, Poland, Spain and Sweden to help make AI models in local languages become what are called reasoning models, which are capable of carrying out more complicated tasks. AI technologies built in English and Chinese have started to shift to that technology, but that transition is more difficult in languages where less training data is available. Kari Briski, vice president of generative AI software for enterprise at Nvidia, said the company will help model makers generate new data - known as synthetic data - in local languages to help improve them. "We're doing a lot of synthetic data generation to bring to these low-resource languages and translating our reasoning data so that they can train on it," Briski said in an interview Tuesday. "Europe needs strong models that reflect each nation's unique language and culture." Once those local models are trained, Perplexity will help distribute them in Europe, where businesses can run them in local data centers and use them to carry out business tasks such as researching a new topic. Perplexity CEO Aravind Srinivas said Germany is already Perplexity's second largest market by revenue. "That's the kind of system we are heading to in the future, where models are basically doing a few hours' worth of work in one single prompt," Srinivas said. The deal was part of a number of announcements Nvidia made at an AI conference in Paris on Wednesday. Nvidia and Perplexity did not disclose any financial terms of the deal. Reporting by Stephen Nellis in San Francisco; Editing by Sam Holmes Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial Intelligence

Nvidia, Perplexity partner with European firms to boost local AI models

Nvidia and artificial intelligence search firm Perplexity on Wednesday said they are partnering with more than a dozen AI firms in Europe and the Middle East to refine those firms' AI technologies and distribute them to local businesses. Nvidia said it will work with model makers in France, Germany, Italy, Poland, Spain and Sweden to help make AI models in local languages become what are called reasoning models, which are capable of carrying out more complicated tasks. AI technologies built in English and Chinese have started to shift to that technology, but that transition is more difficult in languages where less training data is available. Kari Briski, vice president of generative AI software for enterprise at Nvidia, said the company will help model makers generate new data - known as synthetic data - in local languages to help improve them. "We're doing a lot of synthetic data generation to bring to these low-resource languages and translating our reasoning data so that they can train on it," Briski said in an interview Tuesday. "Europe needs strong models that reflect each nation's unique language and culture." Once those local models are trained, Perplexity will help distribute them in Europe, where businesses can run them in local data centers and use them to carry out business tasks such as researching a new topic. Perplexity CEO Aravind Srinivas said Germany is already Perplexity's second largest market by revenue. "That's the kind of system we are heading to in the future, where models are basically doing a few hours' worth of work in one single prompt," Srinivas said. The deal was part of a number of announcements Nvidia made at an AI conference in Paris on Wednesday. Nvidia and Perplexity did not disclose any financial terms of the deal.

Nvidia and Perplexity to Facilitate Sovereign AI Models in Europe and Middle East | PYMNTS.com

The first European models are expected to be launched later this year, according to the announcements. Nvidia's technology and partners will provide the AI infrastructure for the project, the chip maker said in a press release. About a dozen model builders and AI consortiums across Europe and the Middle East have teamed up with Nvidia to optimize their AI models using its technology and techniques. "Together with Europe's model builders and cloud providers, we're building an AI ecosystem where intelligence is developed and served locally to provide a foundation for Europe to thrive in the age of AI -- transforming every industry across the region," Nvidia founder and CEO Jensen Huang said in the release. Perplexity said in a Wednesday blog post that it will integrate sovereign European AI models into its answer engine to deliver "locally-optimized, culturally-aware AI" to users and support Europe's digital sovereignty initiatives. These models will provide insights that incorporate European languages, cultural contexts and local knowledge, according to the post. In addition, because they will run on European AI infrastructure from Nvidia Cloud Partners, their data will stay in Europe. "This is just the beginning of a new era in AI -- one where global platforms can seamlessly integrate locally-optimized intelligence to serve users better," Perplexity said in its post. It was reported in May that Nvidia was working to lessen its dependency on Big Tech by forging new partnerships to sell AI to national governments, corporations and challengers to companies like Google, Amazon and Microsoft. These sovereign AI deals make up a key part of Nvidia's strategy of attracting customers beyond Silicon Valley, the Financial Times reported May 18. In March, it was reported that more than 90 European technology companies and industry groups appealed to the European Commission to establish a sovereign infrastructure fund dedicated to advancing investments in cutting-edge technologies. The coalition said there was a pressing need for Europe to assert greater control over its critical digital infrastructure, including software applications, AI frameworks and hardware components.

Nvidia, Perplexity partner with European firms to boost local AI models

SAN FRANCISCO (Reuters) -Nvidia and artificial intelligence search firm Perplexity on Wednesday said they are partnering with more than a dozen AI firms in Europe and the Middle East to refine those firms' AI technologies and distribute them to local businesses. Nvidia said it will work with model makers in France, Germany, Italy, Poland, Spain and Sweden to help make AI models in local languages become what are called reasoning models, which are capable of carrying out more complicated tasks. AI technologies built in English and Chinese have started to shift to that technology, but that transition is more difficult in languages where less training data is available. Kari Briski, vice president of generative AI software for enterprise at Nvidia, said the company will help model makers generate new data - known as synthetic data - in local languages to help improve them. "We're doing a lot of synthetic data generation to bring to these low-resource languages and translating our reasoning data so that they can train on it," Briski said in an interview Tuesday. "Europe needs strong models that reflect each nation's unique language and culture." Once those local models are trained, Perplexity will help distribute them in Europe, where businesses can run them in local data centers and use them to carry out business tasks such as researching a new topic. Perplexity CEO Aravind Srinivas said Germany is already Perplexity's second largest market by revenue. "That's the kind of system we are heading to in the future, where models are basically doing a few hours' worth of work in one single prompt," Srinivas said. The deal was part of a number of announcements Nvidia made at an AI conference in Paris on Wednesday. Nvidia and Perplexity did not disclose any financial terms of the deal. (Reporting by Stephen Nellis in San Francisco; Editing by Sam Holmes)