Nvidia's Strategic Moves in China: New GPUs and Export Control Navigation

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Nvidia prepares to launch new GPU models for the Chinese market, navigating U.S. export controls and aiming to reclaim lost revenue.

Nvidia's Strategic Response GPU Lineup for China

Nvidia is preparing to launch a series of new GPUs tailored for the Chinese market, navigating complex U.S. export controls while aiming to reclaim lost revenue. The company's CEO, Jensen Huang, recently made his third visit to China in 2025, underscoring the importance of this strategic move

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Source: TweakTown

Source: TweakTown

RTX 6000D: A Blackwell-based Solution

The RTX 6000D, a modified Blackwell-based GPU, is set to begin shipping in Q3 2025. Fabricated on TSMC's 4nm process, it features GDDR7 memory capable of delivering 1,100 GB/s of bidirectional bandwidth. Nvidia aims to ship 1-2 million units by year-end, potentially recouping over $10 billion in faltering revenue

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B30: A Cost-Effective Alternative

Alongside the RTX 6000D, Nvidia is developing the B30 GPU, based on the Blackwell architecture. The B30 is expected to be 10-20% slower than the H20 but 30-40% cheaper. This strategic pricing could help Nvidia maintain or increase its gross margins while complying with U.S. export restrictions

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Source: TweakTown

Source: TweakTown

H20 GPU: Export Restrictions Eased

In a recent development, the U.S. government has allowed Nvidia to resume exporting its H20 AI GPUs to China. However, Nvidia has informed Chinese clients that H20 stock is limited and production will not resume. The company plans to fulfill only existing orders using current inventory

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Market Impact and Production Challenges

The reintroduction of H20 exports and the development of new GPUs are expected to significantly impact the global AI chip and server cooling supply chains. Market analysts anticipate H20 shipments to reach 400,000 units in the latter half of the year

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However, concerns lcapacity and supply constraints. TSMC's fabs are reportedly operating at full utilization, having reassigned H20 capacity to other customers. Additionally, potential GDDR7 supply constraints could limit production of the RTX 6000D in the second half of 2025

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Geopolitical Context and Competition

These developments occur against a backdrop of ongoing geopolitical tensions and competition in the AI chip market. While domestic Chinese companies like Huawei and Cambricon are working to develop AI capabilities, they face challenges such as older manufacturing processes and lack of software ecosystem parity with CUDA

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Financial Implications for Nvidia

The export restrictions have significantly impacted Nvidia's revenue from China. In fiscal year 2025, China (including Hong Kong) generated over $17 billion in revenue, about 13% of the company's total. However, recent bans have driven China's revenue share down to less than 5%, resulting in an estimated $4.5 billion in impairments and $2.5 billion in lost revenue recognition

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Source: Tom's Hardware

Source: Tom's Hardware

As the situation evolves, Nvidia's strategy in China remains fluid. The company's ability to navigate export controls while delivering competitive products will be crucial in reclaiming its market position and addressing the growing demand for AI chips in the region.

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