OpenAI Projects 220 Million Paid ChatGPT Subscribers by 2030 Amid Revenue Push

Reviewed byNidhi Govil

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OpenAI anticipates massive growth in paid ChatGPT subscriptions, projecting 220 million paying users by 2030 from current 35 million. The company is diversifying revenue streams through shopping and advertising features while facing mounting losses despite $20 billion projected revenue.

Ambitious Growth Projections

OpenAI has set ambitious targets for ChatGPT's subscription growth, projecting that at least 220 million weekly users will pay for subscriptions by 2030

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. This represents a significant leap from the current 35 million paid subscribers as of July, positioning ChatGPT among the world's largest subscription businesses

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Source: Economic Times

Source: Economic Times

The projection is based on OpenAI's expectation that 8.5% of an estimated 2.6 billion weekly users will subscribe to the chatbot by 2030. Currently, only about 5% of ChatGPT's weekly active user base pays for "Plus" or "Pro" plans, priced at $20 and $200 per month respectively

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Current Financial Performance and Challenges

Despite impressive revenue projections, OpenAI faces significant financial challenges. The company's annualized revenue run rate is expected to reach approximately $20 billion by the end of this year, yet losses continue to mount

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. In the first half of 2025, OpenAI generated around $4.3 billion in revenue, representing a 16% increase from the previous year's total .

However, the company burned through $2.5 billion during this period, primarily due to substantial research and development costs for AI development and ChatGPT operations

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. This financial pressure comes as the AI startup races to ramp up revenue and meet its more than $1 trillion spending commitments over the next decade

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Strategic Focus and Market Expansion

OpenAI is implementing a multi-pronged strategy to achieve its growth targets. The company is focusing heavily on convincing employers to sign enterprise subscriptions, recognizing the potential for higher-value business customers

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. With total ChatGPT users surpassing 800 million, the vast majority remain on the free tier, presenting a substantial conversion opportunity.

Source: Market Screener

Source: Market Screener

To address different market segments, OpenAI has introduced varied pricing tiers. ChatGPT subscriptions range from as low as $5 to $200 monthly for the Pro plan, which provides access to the company's most advanced AI models

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. The company has also launched ChatGPT Go, an ultra low-cost tier specifically designed for developing economies, with India representing its largest user base alongside several Southeast Asian countries.

Revenue Diversification Initiatives

Beyond traditional subscriptions, OpenAI is exploring new revenue streams to reduce dependence on its core offering. The company expects to generate approximately 20% of its revenue from new products, particularly shopping and advertising-driven features

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. This week, OpenAI introduced a personal shopping assistant for ChatGPT, potentially paving the way for monetization through advertisements or commission-based sales

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These diversification efforts represent a strategic shift toward creating multiple revenue channels, reducing reliance on subscription fees alone while leveraging ChatGPT's massive user base for commercial opportunities.

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