OpenAI Transforms ChatGPT into an App Platform, Revolutionizing AI-Driven Commerce

Reviewed byNidhi Govil

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OpenAI's DevDay 2025 unveils a new era for ChatGPT, introducing in-app functionality and positioning it as a potential operating system for AI-driven commerce. This move could reshape online shopping and digital interactions.

OpenAI's Vision for ChatGPT as an App Platform

At OpenAI's annual DevDay 2025, the company unveiled a groundbreaking transformation of ChatGPT, positioning it as a comprehensive app platform and potential operating system for AI-driven services

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. This move marks a significant evolution in ChatGPT's functionality, moving beyond its traditional question-answering format to become a central hub for various digital interactions and commerce.

Source: Seeking Alpha

Source: Seeking Alpha

The Apps SDK: A New Frontier for Developers

The cornerstone of this transformation is the introduction of the Apps SDK, which allows developers to build interactive applications directly within the ChatGPT interface

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. This new capability enables users to access services from companies like Spotify, Figma, Coursera, Zillow, and Canva without leaving the ChatGPT window. The integration is designed to be seamless, with users able to call up specific apps by name or have ChatGPT suggest relevant apps based on the conversation context

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Source: Digit

Source: Digit

AI-Driven Commerce: A New Competitive Arena

OpenAI's strategic move positions ChatGPT at the forefront of AI-driven commerce. By integrating payment infrastructure through Instant Checkout and providing a front-end for service providers, OpenAI is creating a comprehensive ecosystem for online transactions

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. This development could potentially challenge established e-commerce giants like Amazon and Walmart, as ChatGPT becomes a portal for users' discretionary spending.

The Future of ChatGPT: An AI Operating System

Nick Turley, Head of ChatGPT, envisions the platform evolving into something akin to an operating system over the next six months

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. This transformation aims to provide users with access to both existing software and new, natively built applications, offering a more integrated and personalized digital experience.

Implications for Users and Developers

For users, this evolution promises a more streamlined digital experience, with the ability to perform various tasks and access multiple services through a single, AI-powered interface

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. Developers, on the other hand, gain a new platform to build and distribute their applications, potentially reaching ChatGPT's vast user base of over 800 million weekly active users

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Source: SiliconANGLE

Source: SiliconANGLE

Challenges and Considerations

As OpenAI expands ChatGPT's capabilities, questions arise about how the platform will recommend apps and manage the potential for bias or unfair promotion

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. Additionally, the economic model for app developers and OpenAI's role in this new ecosystem remains to be fully defined

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The Road Ahead

With the Apps SDK now available in preview for developers, and plans to allow app submissions for review later in the year, the tech industry is poised for a new wave of AI-integrated applications . As ChatGPT continues to evolve, it may redefine how users interact with digital services and conduct online commerce, potentially reshaping the landscape of the internet itself.

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