Panasonic's Battery Unit Profits Surge 47% Amid AI Boom, Despite EV Market Challenges

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Panasonic's battery-making energy unit reports a 47% year-on-year profit increase in Q1, driven by AI-related demand for data center energy storage systems, while facing headwinds in the EV market due to U.S. policy changes.

Panasonic's Q1 Performance and AI-Driven Growth

Panasonic's battery-making energy unit reported a significant 47% year-on-year increase in operating profit for the first quarter of fiscal year 2025, reaching 31.9 billion yen ($215.6 million) 123. This growth was primarily attributed to the ongoing AI investment boom, which has led to a surge in demand for data center-bound energy storage systems. The company noted that this demand is "growing more than anticipated," offsetting some of the negative impacts faced in other sectors 13.

Challenges in the EV Battery Market

Source: Reuters

Source: Reuters

Despite the overall positive performance, Panasonic expressed concerns about the electric vehicle (EV) battery market. The company cited U.S. tariff policies and the termination of the IRA 30D tax credit as factors contributing to a potential slowdown in EV demand 12. These challenges are not unique to Panasonic, as other major players in the industry, such as LG Energy Solution (LGES), have also warned of slowing demand by early next year due to similar policy uncertainties 14.

Strategic Outlook and Forecasts

Panasonic maintained its full-year operating profit forecast for the energy unit at 167 billion yen for the fiscal year ending in March 2026 13. However, Panasonic Group Chief Financial Officer Akira Waniko acknowledged that it "seems inevitable" that the company's projection of 46 gigawatt hours (GWh) for EV battery sales in North America for fiscal 2025/26 will need to be downscaled 3. Nevertheless, Waniko expressed confidence that sales would at least surpass the previous fiscal year's 38.1 GWh 3.

Expansion and Competition in the Battery Industry

Panasonic Energy continues to invest in new battery technologies as it competes with Chinese and South Korean rivals such as CATL and LG Energy Solution in the global EV supply chain 14. The company operates a plant in Nevada that supplies batteries to Tesla and recently started production at a second U.S. plant in Kansas 13. This expansion underscores Panasonic's commitment to maintaining its position in the competitive battery market, despite the challenges posed by U.S. tariffs and policy changes.

Impact of AI on Panasonic's Business

The rapid rise in AI-related investments has significantly benefited Panasonic's consumer business, particularly in the energy storage systems for data centers 13. This trend has helped to offset the negative impacts from the EV sector, highlighting the diversification of Panasonic's energy solutions and the growing importance of AI infrastructure in driving demand for advanced energy storage technologies.

Broader Corporate Strategy

In the context of Panasonic's overall corporate strategy, the company announced in May 2025 that it would cut 10,000 staff positions and expected to book restructuring costs of 130 billion yen to improve group profitability 13. However, the energy business was notably excluded from these restructuring efforts, indicating the company's continued focus on and confidence in this sector despite the challenges in the EV market 13.

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