Pearson to Expand India Workforce by 43%, Focusing on AI-Driven Education and Upskilling

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UK-based edtech giant Pearson plans to increase its India workforce to 2,000 over three years, emphasizing AI-driven growth and upskilling in the booming Indian edtech market.

Pearson's Ambitious Expansion in India

UK-based education technology company Pearson has announced plans to significantly increase its workforce in India by 43% over the next three years. This expansion will bring their total employee count in the country to 2,000, underlining India's importance as one of Pearson's top three priority markets globally

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Source: Economic Times

Source: Economic Times

Vishaal Gupta, President of Enterprise Learning and Skills Division and Chair of India at Pearson, emphasized the company's commitment to growth in India, stating, "We will invest significantly in India. We have got three very strong locations and we want to grow in all of these different locations"

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Strategic Focus and Market Positioning

Pearson India operates in the education and assessment markets, targeting a diverse range of customers including school-goers, students aspiring for overseas education, and corporate professionals. The company plans to hire across various functions, including local business operations and global tech, while maintaining its current offices in Noida, Bengaluru, and Chennai

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In the competitive Indian edtech landscape, Pearson faces rivals such as IDP Education and Educational Testing Service in the overseas education segment, and Upgrad and Coursera in the digital learning market

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AI-Driven Growth and Market Potential

Pearson's expansion plans align with its recent success and future strategy. The company's shares hit a 10-year high in February following a rise in profit and the announcement that deploying AI would help deliver more growth by 2025

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The Indian edtech market presents significant growth opportunities, with projections indicating an increase from $7.5 billion in 2024 to $29 billion by 2030, according to a Grant Thornton report

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Focus on Upskilling and Global Capability Centers

Gupta highlighted Pearson's focus on government, Indian conglomerates, and global capability centers (GCCs), where a shortage of skilled workers poses a challenge amid growing demand for AI upskilling

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GCCs, which are local offices set up by large global companies in India, are expected to play an increasingly important role in the country's economy. Projections suggest that GCCs will contribute 2% to India's GDP by 2030, up from less than 1% currently, according to ICICI Securities

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This expansion by Pearson not only reflects the company's confidence in the Indian market but also highlights the growing importance of AI-driven education and upskilling in the rapidly evolving global workforce landscape.

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