Peloton Unveils AI-Powered Coaching and Cross Training Series in Major Product Overhaul

Peloton overhauls products, debuts AI coaching

Why it matters: Peloton is hoping to recapture the momentum it lost after the pandemic, when investors flocked to stay-at-home stocks. Driving the news: The fitness company announced on Wednesday morning a sweeping overhaul of its product lineup, including: * A new Cross Training Series of its signature products -- including Bike, Bike+, Tread, Tread+ and Row+ -- with swivel screens and upgraded wireless connectivity. * A movement-tracking camera that enables AI-powered feedback on exercise form and reps. * Voice-activated controls for adjusting certain settings. * A cushier cushion for the Bike and Bike+. Zoom in: Peloton introduced Peloton IQ, calling it a "computer vision system that provides personalized guidance," including personalized workout advice and analysis. * Still, the company's services will "absolutely" always be centered around human instructors, CEO Peter Stern tells Axios. * "That connection with our trusted people is one of the things that makes us so special," Stern says. "The way we use AI is basically to amplify and augment what our instructors can do." By the numbers: The new features come with membership price increases. * Peloton's All-Access Membership goes from $44 to $49.99, while its App+ Membership goes from $24 to $28.99, and its App One Membership goes $12.99 to $15.99. * Prices on the new machines: $1,695 for Cross Training Bike, $2,695 for Cross Training Bike+, $3,295 for Cross Training Tread, $6,695 for Cross Training Tread+ and $3,495 for Cross Training Row+. The big picture: The announcement shows how Stern is trying to put his stamp on Peloton after joining the company in January following stints with Apple and Ford Motor. * Peloton is under pressure to stabilize its subscriber base, which is expected to fall by 5% in the 2026 fiscal year based on consensus estimates, according to UBS analyst Arpiné Kocharyan. * Its stock is down more than 94% from its all-time high close of nearly $163 in December 2020. After taking over, Stern moved quickly to cut costs and refocus Peloton on its products and services. * For example, "we need to have a payroll department that's competent enough to actually cut the checks, but we don't need to be the best in the world at payroll. We just have to be good enough," he said. What's next: Stern says he's eyeing an opportunity to grow globally beyond the company's current six markets.

Peloton Unveils AI Coaching, New Machines To Boost Sales - Peloton Interactive (NASDAQ:PTON)

Peloton Interactive Inc. (NASDAQ:PTON) is repositioning itself in the connected fitness market with a sweeping product refresh and the launch of Peloton IQ, an AI-driven coaching platform designed to deliver personalized training across its devices. The new Peloton Cross Training Series introduces five updated machines, the Cross Training Bike, Bike+, Tread, Tread+, and Row+, all equipped with swivel screens, upgraded connectivity, and enhanced audio. The premium "plus" models include built-in movement tracking cameras, Sonos-tuned speakers, integrated fans, and voice-activated controls. Also Read: Peloton Shares Continue To Climb: What's Going On? A new comfort saddle is also available across Peloton bikes. Products are on sale through Peloton's website, Amazon (NASDAQ:AMZN), Dick's Sporting Goods (NYSE:DKS), and beginning Oct. 2, Johnson Fitness & Wellness. At the center of the strategy is Peloton IQ, which uses AI and computer vision to deliver dynamic coaching, form correction, and personalized recommendations. The system integrates with third-party wearables including Garmin, Fitbit, and Apple's (NASDAQ:AAPL) Apple Health to generate adaptive training plans. According to Chief Product Officer Nick Caldwell, "Our advantage is pairing intelligent software with premium hardware...to give you the guidance you need to meet your goals." CEO Peter Stern called the rollout "the start of a new chapter," positioning Peloton as more than a cycling brand. Two million members now engage in strength training, reflecting demand for multi-disciplinary fitness experiences. Beyond hardware, Peloton is expanding into wellness and recovery. Partnerships with the Hospital for Special Surgery and Halle Berry's Respin Health will deliver specialized programs, while the acquisition of Breathwrk brings guided breathing exercises to subscribers. Membership pricing will rise in October, with All-Access increasing to $49.99, App+ to $28.99, and App One to $15.99. The initiatives underscore Peloton's effort to regain momentum by broadening its portfolio and strengthening recurring subscription revenue. Price Action: PTON shares were trading lower by 6.78% to $8.390 at last check Wednesday. Image via Shutterstock PTONPeloton Interactive Inc $8.35-7.22% Overview AAPLApple Inc $255.750.44% AMZNAmazon.com Inc $219.19-0.17% DKSDick's Sporting Goods Inc $228.903.01% Market News and Data brought to you by Benzinga APIs

Peloton stock rises on launch of AI-powered coaching and cross training series By Investing.com

Investing.com -- Peloton Interactive (NASDAQ:PTON) stock rose 4% in premarket trading Wednesday after the connected fitness company unveiled a major product portfolio overhaul featuring AI-powered personal coaching and new cross-training equipment. The company introduced Peloton IQ, an artificial intelligence and computer vision system designed to provide personalized guidance to users. Alongside this technology, Peloton debuted its Cross Training Series, which includes five new connected fitness devices with advanced features like swivel screens for seamless transitions between workout types. The new product lineup consists of the Cross Training Bike, Bike+, Tread, Tread+, and Row+. Premium "plus" models include additional features such as built-in movement tracking cameras, voice control capabilities, and speakers tuned by Sonos. The company also announced the Peloton Pro Series, its first commercial-ready equipment suite including the Tread+ Pro, Peloton's first commercial treadmill. "This is the start of a new chapter for Peloton," said CEO Peter Stern in the announcement. "We're doubling the value of our hardware with the Cross Training Series by delivering world-class cardio and strength in a single machine." The company is expanding beyond its traditional cycling focus to support total wellness, noting that two million members are now actively strength training on the platform. To further this initiative, Peloton announced partnerships with Hospital for Special Surgery for injury prevention programming and with Halle Berry's Respin Health for menopause-focused content. Peloton also revealed it has acquired Breathwrk, a wellness app specializing in breathing exercises, and announced price increases for its subscription services. The All-Access Membership will increase from $44 to $49.99, App+ Membership from $24 to $28.99, and App One Membership from $12.99 to $15.99, effective in October. The new Cross Training Series is available for purchase immediately, with select products available through Amazon, Dick's Sporting Goods, and starting October 2, at Johnson Fitness & Wellness locations. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.