PepsiCo Deploys Salesforce's Agentforce AI Platform to Revolutionize Operations and Customer Engagement

PepsiCo Deploys Salesforce's Agentforce to Boost AI Capabilities, Customer Engagement | AIM

By deploying Agentforce at scale, PepsiCo became one of the first major food and beverage companies to utilise this technology across its global operations PepsiCo has announced the deployment of Agentforce, Salesforce's digital labour platform, to integrate trusted, autonomous AI agents into its operations. This collaboration with Salesforce will help PepsiCo improve field operations, customer support, and sales efficiency while enabling deeper engagement with retailers. "AI is reshaping our business in ways that were once unimaginable," Ramon Laguarta, chairman and CEO of PepsiCo, mentioned. "This collaboration with Salesforce is another step towards a more connected and adaptive PepsiCo, deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth." PepsiCo will leverage AI agents to manage key functions, streamlining go-to-market (GTM) and B2B processes, and enhancing customer service through harmonised data. By deploying Agentforce at scale, PepsiCo became one of the first major food and beverage companies to utilise this technology across its global operations. "We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labour revolution with Agentforce," Marc Benioff, CEO of Salesforce, said. "Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at a global scale." The collaboration will provide PepsiCo with several advantages, including the integration of data from all sources to create comprehensive customer profiles using Data Cloud, enabling a unified view of customers. Real-time inventory visibility will be achieved by empowering field service representatives with Consumer Goods Cloud, improving in-store execution and product stocking. Moreover, Service Cloud will combine human expertise with AI agents to deliver faster, more responsive customer service, while Marketing Cloud will leverage consumer data to generate insights for more personalised and automated marketing campaigns. "With Agentforce, rich data is enabling better decision-making and efficiency across our organisation, paving the way for a more resilient, future-ready enterprise,"Athina Kanioura, chief strategy and transformation officer at PepsiCo, said. PepsiCo is also expanding its use of Salesforce tools, including a new trade promotion management tool that will enhance promotional effectiveness and improve retail relationships through data-driven decision-making.

PepsiCo Taps Salesforce To Deploy Agentforce For AI-Driven Growth - PepsiCo (NASDAQ:PEP), Salesforce (NYSE:CRM)

Salesforce, Inc. CRM shares climbed in premarket trading Tuesday after the company revealed a significant collaboration with PepsiCo Inc. PEP, a move that appears to be boosting investor confidence. The food and beverage giant plans to roll out Salesforce's Agentforce platform, a tool designed to embed AI-driven digital agents directly into operational workflows to streamline customer and sales processes. PepsiCo is among the first in its industry to integrate Agentforce at scale. Also Read: Salesforce Raises Enterprise Software Prices 6% As Company Pushes AI-Powered Agentforce Platform The move is aimed at modernizing how sales and support teams operate, making them more agile and efficient in a data-driven environment. According to Ramon Laguarta, Chairman and CEO of PepsiCo, the partnership underscores the company's broader ambition to become more responsive and innovative by weaving AI into its everyday operations. With Agentforce, PepsiCo expects to elevate customer engagement and unlock insights that drive growth. Through tools like Data Cloud, Consumer Goods Cloud, Service Cloud, and Marketing Cloud, Salesforce will help unify PepsiCo's data streams and automate marketing and retail execution. These platforms will enhance inventory visibility, facilitate real-time collaboration, and optimize promotions with AI-generated insights. Beyond the consumer goods sector, Salesforce is also actively expanding its Agentforce platform into the healthcare industry, demonstrating the versatility and broad applicability of its AI-powered solutions. AdvertisementArrivedBuy shares of homes and vacation rentals for as little as $100. Get StartedWiserAdvisorGet matched with a trusted, local financial advisor for free.Get StartedPoint.comTap into your home's equity to consolidate debt or fund a renovation.Get StartedAdvantage GoldMarkets are volatile: diversify your retirement fund with a gold IRA. Get StartedRobinhoodMove your 401k to Robinhood and get a 3% match on deposits.Get Started In a separate press release, UChicago Medicine announced its adoption of Agentforce for Health, a tailored version of the platform, to support non-clinical patient services. By automating routine inquiries through AI-powered chat and phone agents, the hospital system aims to reduce staff workload while improving 24/7 access to key information. Patients will soon be able to use self-service tools to handle appointment scheduling, insurance verification, and navigation support. Andrew Chang, Chief Marketing Officer of UChicago Medicine, emphasized the platform's potential to help staff focus on complex needs by offloading repetitive tasks to intelligent digital agents. Salesforce's latest developments highlight a broader trend of merging human expertise with autonomous systems to meet evolving operational demands across industries. According to Benzinga Pro, CRM stock has gained over 9% in the past year. Investors can gain exposure to the stock via iShares Expanded Tech-Software Sector ETF IGV. Price Action: CRM shares are trading higher by 1.11% to $266.34 premarket at last check Tuesday. Read Next: US Stocks Likely To Open Higher After Trump Announces Iran-Israel Ceasefire: FedEx, TD Synnex In Focus Ahead Of Earnings Photo by Erman Gunes via Shutterstock CRMSalesforce Inc$266.501.17%Stock Score Locked: Edge Members Only Benzinga Rankings give you vital metrics on any stock - anytime. Unlock RankingsEdge RankingsMomentum29.60Growth90.20Quality61.98Value8.89Price TrendShortMediumLongOverviewPEPPepsiCo Inc$129.320.18%IGViShares Expanded Tech-Software Sector ETF$107.581.14% This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs

PepsiCo Leverages Salesforce's Agentforce to Advance AI Agenda

PepsiCo announced plans to deploy Agentforce -- the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. Through this expanded collaboration with Salesforce, the world's #1 AI CRM, PepsiCo will leverage AI agents to manage key functions, enhancing customer support and operational efficiency, while empowering sales teams to focus on strategic growth and deeper engagement with retailers. PepsiCo is one of the first major food and beverage companies to deploy Agentforce at scale, marking an important step in PepsiCo's AI roadmap. This collaboration will allow PepsiCo to streamline GTM and B2B processes and elevate customer service through harmonized data and intelligent AI agents. Additionally, Salesforce will enable the company to: Unify data from any source to create unified customer profiles through Data Cloud, the data engine built within the Salesforce Platform. Gain real-time inventory visibility with PepsiCo field service representatives, empowering stronger in-store execution and optimized product stocking with Consumer Goods Cloud. Allow faster and more responsive customer service with humans and AI agents working together with an integration through Service Cloud. Utilize comprehensive consumer data, providing deeper insights into behaviors and preferences, and enabling more targeted, automated marketing campaigns and promotions with Marketing Cloud.