Perplexity's Comet AI Browser Goes Free, Challenging Chrome's Dominance

Reviewed byNidhi Govil

28 Sources

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Perplexity makes its AI-powered Comet browser freely available worldwide, introducing new features and positioning itself as a serious competitor to Google Chrome and other major browsers.

Perplexity Democratizes AI-Powered Browsing

Perplexity, the AI search startup, has made a bold move in the browser market by offering its Comet AI browser for free to users worldwide

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. This strategic decision comes as the company aims to position itself against established browsers like Google Chrome and emerging AI-powered alternatives

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Source: Analytics Insight

Source: Analytics Insight

Comet's Unique Features and Functionality

Comet distinguishes itself with a built-in AI assistant that accompanies users during their browsing sessions. This sidecar assistant can answer questions about web pages, summarize content, manage web content, and navigate on behalf of the user

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. The browser also offers tools like Discover for personalized content recommendations, Spaces for project organization, and specialized assistants for shopping, travel, finance, and sports

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Source: Digital Trends

Source: Digital Trends

New Features for Premium Users

Perplexity has introduced additional features for its Max subscribers, including an email assistant and a new 'background assistant.' The latter functions as a team of AI assistants working in the background, capable of performing multiple tasks simultaneously while users focus on other activities

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. This feature aims to enhance productivity by allowing users to manage and track tasks from a central dashboard

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Market Positioning and Competition

By making Comet freely available, Perplexity is directly challenging Google Chrome's dominance in the browser market. Chrome currently holds a 72% global market share

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. This move also positions Comet against other AI-powered browsers like Microsoft's Edge with Copilot Mode and emerging competitors such as The Browser Company's Dia

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Future Developments and Expansion

Perplexity has announced plans to launch a mobile version of Comet, aiming to make the AI browser available on any device

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. The company is also introducing Comet Plus, a curated news content service similar to Apple News+, available to Pro and Max subscribers or as a standalone $5 monthly subscription

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Source: Market Screener

Source: Market Screener

Industry Implications and Vision

Perplexity's CEO, Aravind Srinivas, envisions a shift towards what he calls the 'Question Age,' where AI lowers barriers to pursuing curiosity and gaining deeper understanding

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. This aligns with a broader industry trend of integrating AI into web browsing experiences, as seen with Google's Gemini in Chrome and other AI-powered browser initiatives

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