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Everpure posts first $1 billion revenue quarter - the numbers are making the case for the rebrand
Just two days after Pure Storage rebranded as Everpure, the company delivered its first ever $1 billion revenue quarter as part of its latest set of earnings, with many of the numbers pointing to why the leadership team felt it necessary to frame its future intent in the market under a new name. Fourth quarter revenue came in at $1.1 billion, up 20% year-on-year, whilst full-year revenue was $3.7 billion, up 16%. Operating profit for the year hit $635 million at a 17.3% margin. Free cash flow was $616 million. Subscription ARR grew 16% to $1.9 billion. The stock jumped 8.62% in after-hours trading on the news. I wrote on Monday that the rebrand from Pure Storage to Everpure is more than a marketing exercise and reflects where buyers are at this moment in time. Everpure sticking to its flash storage roots, albeit with good software, didn't sensibly reflect the company's current offering in a market redefining itself around data management and AI readiness. The Q4 and full-year numbers landed as a kind of confirmation of that argument. But they also contain details worth examining carefully, particularly for enterprise buyers who are now being asked to think about Everpure in a different commercial category than the one they originally bought into. Whilst achieving its first $1 billion quarter is good news for Everpure, I'd argue that the more interesting figure is the 80% year-on-year growth in deals over $5 million. CEO Charles Giancarlo used the phrase "franchise deals" on the earnings call to describe what he's seeing at the top end of the market - conversations that have moved beyond individual workloads into customers asking Everpure to become their primary or sole strategic storage partner. That's a different kind of commercial relationship than a hardware refresh cycle that Everpure might have historically been engaged with. It suggests the Enterprise Data Cloud pitch is landing at the level where it needs to, with the people who make strategic infrastructure decisions, not just storage procurement ones. Remaining performance obligations grew 40% in Q4 too, well ahead of subscription revenue growth at 14%. CFO Tarek Robbiati explained this on the call as customers moving to longer-term Evergreen contract renewals: The RPO is really the best measure of latent revenue and momentum that we have in the business. He's right. The RPO number tells you where the installed base is committing, and a 40% growth rate suggests that commitment is deepening. The hyperscaler business also exceeded expectations for the full-year, with hyperscaler revenues expecting to carry gross margins of 75% to 85%. For a business that started its hyperscaler journey only in the past year, that's a meaningful development, and speaks to why the leadership team felt confident enough to rebrand around a larger platform ambition rather than consolidate around what was already working. The acquisition of 1touch - announced alongside the rebrand on Monday and expected to close in Q2 FY2027 - was outlined by Giancarlo and CTO Rob Lee on the call too. The core problem that Everpure is aiming to solve with the acquisition is one where enterprises want to use their operational data for AI, but need it to stay where it is - inside finance systems, HR systems, CRM systems - under existing access controls and audit frameworks. The ETL-heavy process of extracting and transforming data into separate analytics environments is slow, expensive, and increasingly at odds with the real-time demands of enterprise AI. 1touch brings data discovery, classification, and semantic context that makes data AI-ready at the source, without that extraction step. As Giancarlo put it: Instead of managing storage, they're managing data.What we're doing with 1touch now is we will be able to add the ability to provide context around the data...when we talk about AI using data, it doesn't really use data. It uses data that's been highly transformed into information that is self-describing so that AI can use it. That process of going from data to self-describing information is done with a lot of work by companies. Data governance and safe use is a high priority for other vendors in the market, with the realization that this is what makes AI usable in enterprise environments. Everpure isn't the only one seeking to 'own' this space. Lee was careful on the call to frame 1touch's data security management capabilities as complementary to Everpure's existing partner ecosystem rather than competitive with it, which might signal that the company is still working out exactly where its boundaries sit in a crowded category. What diginomica's own CIO network data does confirm is that the underlying problem is real. Our November 2025 research, covering 35 CIOs and CTOs, found that 93% of organizations are using AI but only 21.4% report success rates above 80% - with data quality and disconnected systems the primary blockers, not compute or model quality. Our January 2026 micro-pulse on AI projects, 124 respondents, showed persistent frustration with the gap between POC and production. What Everpure is building its new identity around is looking to solve these frustrations for buyers through more effective data management. The Q4 print gives Everpure's leadership exactly what they needed in the week of the rebrand - a set of numbers large enough and broad-based enough to make the strategic argument feel financially grounded rather than aspirational. The 'franchise' deal momentum, the RPO growth, the hyperscaler boost: these suggest that the company is genuinely in transition rather than one repainting its logo. The harder question, as I wrote on Monday, is whether the data management category Everpure is now staking its identity on will accept a company whose primary commercial relationship with most of its customers is still infrastructure. The installed base is moving to the Enterprise Data Cloud - there's an internal target of 98% to 100% migration, and the engineering organization is now shipping features EDC-first. That's how you move an installed base, and it's the right approach. The financial foundation is strong enough to make the attempt, but execution matters more than ever.
[2]
Pure Storage - now Everpure - to acquire 1touch
Everpure aims to co-ordinate data storage with data management for AI optimisation. Data storage company Pure Storage is solidifying its expansion into data management by rebranding to Everpure, and said its new name was aligned with a renewed focus "from reshaping storage to defining the future of data management". It has also reached a definitive agreement to acquire data company 1touch, which it described as "an innovator in data intelligence and orchestration that provides a comprehensive, unified view of an enterpriseʼs information". Everpure said that the centrality of artificial intelligence (AI) in modern business was exposing outdated processes and infrastructure as being unsuitable for today's demands, and that the potential of organisations' data needed to be harnessed better for it to bolster AI performance. "Everpure reflects the company we have become as we help enterprises unleash the full power of their data," said Charles Giancarlo, CEO of Everpure. The company's data management platform claims to optimise organisations' data processes with scaled performance and reduced energy consumption. Evergreen said the 1touch acquisition aims to expand these capabilities via data discovery and semantic context to make enterprise data "AI-ready", integrating storage with an ability to "discover, classify, contextualise and enrich data across all datasets and any environment". Giancarlo added: "With 1touch, we are taking the next step in helping organisations not only gain control of their most valuable asset - data - but also understand, enhance and contextualise that data for actionable intelligence.ˮ The terms of the acquisition are not being disclosed; it is expected to be finalised in Q2 FY27. "Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,ˮ said Ashish Gupta, CEO and president of 1touch. "By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realising the true ROI of their data." Pure Storage was founded in 2009 and is headquartered in California. It will trade under its new name on the New York stock exchange from 5 March 2026. Don't miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic's digest of need-to-know sci-tech news.
[3]
Pure Storage CEO On Everpure Name Change And 1Touch Acquisition
"The name Everpure represents the next step as we continue to not only redefine storage, but now redefine data management at scale," said CEO Charles Giancarlo, unveiling Pure Storage's rebranding today. The company has changed its name today to Everpure in a move CEO Charles Giancarlo (pictured) says better represents his Santa Clara, Calif.-based company's modern technology stack and storage data management future. "We are going beyond just pure data storage and adding context to the information and pulling it together into an enterprise data cloud," said Giancarlo in a video announcing the rebrand. "The name Everpure represents the next step as we continue to not only redefine storage but now redefine data management at scale." [Related: Global Cloud Market Share Q4 2025: Google Grows, AWS' Lead Narrows] In another blockbuster announcement today, Everpure unveiled its intent to acquire 1Touch to further its commitment to data management innovation and intelligence. "[1Touch] is going to extend our ability to turn data into information that is much more usable by AI and analytic systems," Giancarlo said. Pure Storage will begin trading as Everpure on the New York Stock Exchange on March 5, 2026. Everpure's ticker symbol, PSTG, will remain unchanged. John Colgrove, a Pure Storage founder and currently chief visionary officer for Everpure, said the company started out to build a top-notch data storage platform. "But now, as we expand beyond data storage into data management, understanding the data, helping people use their data better -- it just makes sense to expand the brand," said Colgrove in the video. "As the [new] name implies, we don't want to lose all the good stuff we've built in Pure: our values, the way we operate, the way everybody at the company is so customer focused," Colgrove said. "And that's something that we never want to lose as we grow in scale." Everpure represents the company's ability today to help enterprises unleash the full power of their data. "It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets," Giancarlo said in a statement. New York City-based 1Touch provides data intelligence and orchestration solutions with a unified view of a customer's information. 1Touch automatically discovers, maps, and catalogs all sensitive information in the enterprise network, regardless of where it exists and without requiring human expertise or programming. The acquisition seeks to extend Everpure's data management capabilities by adding data discovery and semantic context to the Everpure Platform. CEO Giancarlo said acquiring 1Touch is a "major advance towards" the company's goal of creating the best enterprise data cloud platform in the world. "It extends our data management capability and increases the ability of that data to have the context necessary to make it more immediately valuable to our core customers," said the Everpure CEO. By integrating storage with 1Touch's ability to discover, classify, contextualize, and enrich data across all datasets and any environment -- from SaaS to the edge -- Everpure says it will ensure enterprise data is inherently AI-ready at the source so it can transform raw data into actionable insights faster. The Everpure-1Touch deal is expected to close during the company's second fiscal quarter of 2027. Ashish Gupta, CEO and president of 1Touch said "data is the lifeblood of the AI era" but remains untapped without proper controls and semantic context. "By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data," said Gupta in a statement. "Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry -- giving customers the foundation they need to move AI projects from pilot to production at record speed and trust," Gupta said.
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Pure Storage rebrands as Everpure; reveals plan to acquire data security platform 1touch
Pure Storage (PSTG) has rebranded itself as Everpure to better reflect the company's transition to defining the future of data management in an increasingly AI-powered world. The name Everpure will appear on the New York Stock Exchange on March 5, but The rebranding to Everpure emphasizes the company's focus on AI-powered data management and future positioning in this space. Acquiring 1touch expands Everpure's data security and AI-driven data classification capabilities, which enhances enterprise data discovery and actionable intelligence. Everpure plans to leverage its Enterprise Data Cloud, adaptable Evergreen model, and integration of contextual AI from 1touch to provide superior data control and intelligence for AI-centric enterprises.
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Pure Storage rebranded as Everpure and delivered its first-ever $1 billion revenue quarter, marking a strategic shift from data storage to AI-powered data management. The company announced plans to acquire 1touch, a data intelligence platform, to help enterprises make their data AI-ready without complex extraction processes.
Pure Storage has officially rebranded as Everpure, a move that CEO Charles Giancarlo describes as reflecting the company's evolution from flash storage provider to comprehensive AI data management platform
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. The timing coincides with the company's first $1 billion revenue quarter, with fourth quarter revenue reaching $1.1 billion, up 20% year-on-year1
. Full-year revenue hit $3.7 billion, up 16%, while operating profit reached $635 million at a 17.3% margin1
. The stock jumped 8.62% in after-hours trading following the announcement. Everpure will begin trading on the New York Stock Exchange under its new name on March 5, 2026, while maintaining its PSTG ticker symbol3
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Source: CRN
The rebrand represents more than cosmetic changes. Giancarlo explained that "the name Everpure represents the next step as we continue to not only redefine storage, but now redefine data management at scale"
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. John Colgrove, Pure Storage founder and current chief visionary officer, noted that as the company expands beyond data storage into data management and helping organizations use their data better, the brand evolution makes sense3
. The financial results support this strategic shift from data storage, with deals over $5 million growing 80% year-on-year1
. Giancarlo described these as "franchise deals" where customers ask Everpure to become their primary or sole strategic storage partner, representing a fundamentally different commercial relationship than traditional hardware refresh cycles1
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Source: diginomica
Alongside the rebrand, Everpure announced a definitive agreement for the 1touch acquisition, expected to close in Q2 FY2027
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. The data security platform provides data intelligence and orchestration with a unified view of enterprise information2
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. The acquisition addresses a critical enterprise challenge: making data AI-ready without moving it from operational systems like finance, HR, and CRM platforms where it resides under existing access controls and audit frameworks1
. Traditional ETL processes for extracting and transforming data into separate analytics environments are slow, expensive, and increasingly incompatible with real-time AI demands1
. The 1touch platform automatically discovers, maps, and catalogs sensitive information across enterprise networks without requiring human expertise or programming3
.Giancarlo emphasized that the 1touch acquisition represents "a major advance towards creating the best enterprise data cloud platform in the world"
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. He explained that AI doesn't actually use raw data but requires data that has been transformed into self-describing information with semantic context, a process that typically requires significant work by companies1
. By integrating storage with 1touch's ability to discover, classify, contextualize, and enrich data across all datasets and environments—from SaaS to the edge—Everpure aims to ensure enterprise data becomes inherently AI-ready at the source3
. Ashish Gupta, CEO and president of 1touch, stated that "data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource"2
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Beyond the headline first $1 billion revenue quarter figure, other metrics demonstrate deepening customer commitment
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. Remaining performance obligations grew 40% in Q4, substantially ahead of the 14% subscription revenue growth1
. CFO Tarek Robbiati described RPO as "the best measure of latent revenue and momentum" in the business, with the 40% growth rate indicating customers are moving to longer-term Evergreen contract renewals1
. Subscription ARR grew 16% to $1.9 billion, while free cash flow reached $616 million1
. The hyperscaler business also exceeded expectations for the full year, with revenues expected to carry gross margins of 75% to 85%1
. For a business that only started its hyperscaler business journey within the past year, this represents significant progress.
Source: Seeking Alpha
The strategic pivot addresses documented enterprise pain points around AI implementation. Research from November 2025 covering 35 CIOs and CTOs found that 93% of organizations use AI but only 21.4% report success rates above 80%, with data quality and disconnected systems identified as primary blockers rather than compute or model quality
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. Data governance and safe use have become high priorities across the market as vendors recognize these capabilities determine whether AI becomes usable in enterprise environments1
. CTO Rob Lee positioned 1touch's data security platform capabilities as complementary to Everpure's existing partner ecosystem rather than competitive, potentially signaling the company continues refining exactly where its boundaries sit in a crowded category1
. The combination of data contextualization capabilities with Everpure's enterprise data cloud architecture aims to give customers the foundation needed to move AI projects from pilot to production at speed3
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