Quad Announces AI Collaboration with Google Cloud and Reports Q3 2024 Results

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Quad, a global marketing experience company, reports Q3 2024 results, announces AI collaboration with Google Cloud, and updates full-year guidance. The company also plans to sell its European operations and host an upcoming Investor Day.

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Quad Reports Strong Q3 2024 Performance

Quad (NYSE: QUAD), a global marketing experience (MX) company, has reported its third quarter and year-to-date results for 2024, showcasing resilience and strategic growth despite market pressures. The company has maintained a strong financial position while investing in innovative solutions and expanding its service offerings

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AI Collaboration with Google Cloud

In a significant move towards technological advancement, Quad announced a collaboration with Google Cloud to launch AI-powered solutions. This partnership aims to enable brands to create highly personalized content at scale across multiple marketing channels. By combining Quad's data expertise with Google Cloud's advanced AI capabilities, the company expects to improve audience targeting and reimagine brand-consumer connections through streamlined, automated solutions

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Expansion of In-Store Retail Media Network

Quad reported progress in expanding its in-store retail media network, which is producing measurable results for both retailers and consumer brands. The company has launched a test phase of In-Store Connect by Quad in 15 stores with The Save Mart Companies and plans to roll out testing phases with two additional grocery chains by year-end

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Divestiture of European Operations

As part of its strategic focus on optimizing its business portfolio, Quad announced an agreement to sell the majority of its European operations to Capmont for an enterprise value of €41 million (approximately $45 million). This sale, representing about 5% of Quad's total Net Sales, aligns with the company's goal to grow as an MX company. Proceeds from the sale are expected to be used for debt reduction and further investments in the company's solutions suite

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Financial Performance and Guidance

Despite Net Sales pressure, Quad delivered higher Adjusted EBITDA Margin in the third quarter and year-to-date compared to the previous year. The company's flexible operating model, improved labor productivity, and disciplined approach to business management contributed to this performance. Quad has updated its full-year 2024 financial guidance, maintaining the midpoints of its guidance ranges for Adjusted EBITDA and Free Cash Flow

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Debt Reduction and Financial Strength

Quad expects to reduce its Net Debt by over $700 million, or 68%, compared to January 1, 2020, reaching a Net Debt Leverage of approximately 1.5x. The company has also extended its $690 million bank debt agreement to October 2029, reflecting the continued support of its bank group

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Looking Ahead

Quad plans to share a comprehensive update on its strategy and growth opportunities at its upcoming Investor Day on November 20, 2024, in New York City. The company remains committed to making strategic investments, accelerating its offerings as a marketing experience company, and returning capital to shareholders through quarterly dividends

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As Quad continues to evolve in the dynamic marketing landscape, its focus on innovative technologies, strategic partnerships, and financial discipline positions it well for future growth and success in the global marketing experience sector.

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