Qualcomm Launches Snapdragon X Platform in India, Expanding Affordable AI PC Market

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On Sat, 22 Feb, 4:01 PM UTC

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Qualcomm introduces the Snapdragon X platform in India, aiming to make AI-enabled PCs more accessible and affordable. The launch includes new partnerships, retail strategies, and the first Snapdragon X-powered laptops from ASUS.

Qualcomm Introduces Snapdragon X Platform for Affordable AI PCs

Qualcomm Technologies, Inc. has launched its Snapdragon X platform in India, marking a significant step towards making AI-enabled personal computers more accessible and affordable 12. This move comes as part of Qualcomm's strategy to expand its presence in the AI PC market and cater to a broader range of consumers in India.

Key Features of Snapdragon X Platform

The Snapdragon X platform boasts impressive specifications designed to deliver AI capabilities to budget-friendly devices:

  • Neural Processing Unit (NPU) with 45 TOPS (trillion operations per second) of AI performance 12
  • Eight Oryon CPU cores with a max clock speed of up to 3GHz 3
  • Integrated power-efficient GPU for graphics-intensive tasks 2
  • Support for 5G and Wi-Fi 7 connectivity 2
  • Snapdragon Sound Technology Suite for enhanced audio experiences 2

Qualcomm claims that the Snapdragon X platform offers up to 163% faster performance at ISO-power compared to competitors, while requiring 168% less power at ISO-performance 23.

Targeting the Indian Market

The introduction of the Snapdragon X platform is strategically aimed at the Indian market, where the sweet spot for PCs is around $600 (roughly Rs. 52,000) 4. This move is expected to make Copilot+ PCs more accessible to a wider audience in India, a country where PC penetration is currently around 10% 4.

First Devices and Partnerships

ASUS has introduced the first Snapdragon X-powered devices in India:

  • ASUS Vivobook 16
  • ASUS Zenbook A14

These laptops are now available for pre-order, with prices starting at Rs. 65,990 125.

Retail Strategy and Consumer Engagement

Qualcomm is adopting a multi-pronged approach to increase awareness and accessibility of Snapdragon-powered AI PCs:

  1. Launched the first Snapdragon Experience Zone at a Croma store in Mumbai 34
  2. Partnering with Flipkart to enable 10-minute delivery of Snapdragon X Series laptops through Flipkart Minutes 2
  3. Collaborating with Microsoft to bring Copilot+ experiences exclusively to Snapdragon devices 4

Software Ecosystem and Compatibility

Qualcomm is actively working to ensure software compatibility and optimize the AI experience:

  • 93% of globally used apps are now native to the platform 4
  • Hundreds of apps are running natively on Snapdragon PCs 4
  • Qualcomm AI Hub provides tools for developers to easily deploy and run AI models 4

Future Outlook

As Qualcomm expands its presence in the AI PC market, the company is focusing on:

  1. Educating consumers about the benefits of AI-enabled PCs 4
  2. Collaborating with OEMs to introduce more Snapdragon X-powered devices 5
  3. Working with LLM providers to optimize AI models for Snapdragon platforms 4

With this launch, Qualcomm aims to revolutionize the PC industry in India by making advanced AI technology more accessible and affordable for consumers across various segments.

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