Reddit Unveils AI-Powered 'Community Intelligence' Ad Tools for Enhanced Brand Engagement

How Reddit's new AI ad tools help brands join the conversation

Companies want to know what Reddit users think about their brands. Reddit Community Intelligence will deliver those insights and more. Reddit wants to make it easier for brands to keep up with -- and tap into -- the cultural dialogue. On Monday, the social media platform introduced Reddit Community Intelligence, an AI-powered product aimed at helping marketers leverage the billions of conversations taking place across its platform. The announcement, made at the Cannes Lions Festival of Creativity -- the ad industry's biggest annual event -- coincides with Reddit's 20th anniversary. Also: Adobe Firefly app is finally launching to users. Here's how to access (and the perks) "Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted, and engaged relationships with customers," the company wrote in a blog post. "As Reddit looks ahead to the next 20 years, we're betting big on the power of these conversations to change hearts and minds, as well as inform and validate decisions." Reddit Community Intelligence has two separate components, both of which are being released as early-stage alpha features. The first, dubbed Reddit Insights, is a social listening tool that uses AI to scour Reddit's huge trove of conversational data and provide marketers with insights into how their brands are being discussed across the platform. According to Reddit, the Paris-based advertising firm Publicis Groupe is exclusively testing Reddit Insights and harnessing the feature for campaign planning, product development, cultural analysis, and other purposes. Then there's Conversation Summary Add-Ons, the second feature included in the Reddit Community Intelligence package. These are AI-generated summaries of Redditors' views on particular products, gleaned from actual conversations happening across the platform, which appear below branded ads. A paid ad for a car, for example, might be appended to a very brief overview of feedback from Redditors who've driven the car in person, along with links to the relevant pages where those conversations are happening on the platform. Also: Gemini will auto-summarize your PDFs now and tell you what to do next Early tests have shown that the Conversation Summary feature boosted click-through rates by an average of 19% compared with standalone ads, Reddit said in its blog post. Reddit's announcement was just a drop in the AI bucket at Cannes Lions this year. The technology has become a central fixation for the ad industry since the public debut of generative AI tools, which began in earnest with the 2022 release of ChatGPT. Since then, legions of brand and agency marketers have begun using the technology in the creative production process while contending with its many ethical red flags -- and with the possibility that it could ultimately replace them. Also: This new ChatGPT trick lets you download your Canvas work as a PDF in seconds - here's how Fears around that possibility have likely been heightened since it was recently reported that Meta plans to eventually automate the entire ad-production process. A suite of other new AI tools -- like Amazon's Video Generation feature, which was publicly released last week -- are already making it easier for brands to generate ads without the help of an agency. Consequently, AI has become a major annual theme at Cannes Lions, and this year's show was no exception, with brands like Adobe debuting new AI-powered features for marketers.

Reddit unveils AI-driven ad tools to help brands tap into user discussions

June 16 (Reuters) - Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, "Reddit Insights", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap (SNAP.N), opens new tab and Pinterest (PINS.N), opens new tab are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6% from its prior target of 7.7% due to uncertainties related to changing U.S. trade policies. Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP (WPP.L), opens new tab said last week. Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance. Reporting by Jaspreet Singh in Bengaluru; Editing by Saumyadeb Chakrabarty Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Media & Telecom

Exclusive: Reddit releases new AI-powered "community intelligence" ad tools

Why it matters: As AI-generated content floods the internet, Reddit is leaning into its 20-year history as a place for human conversation with real-time commentary and community. Driving the news: The products, announced Monday on the first day of the Cannes Lions International Festival of Creativity, are powered by what Reddit calls "community intelligence" -- insights drawn from its more than 22 billion posts and comments. Between the lines: Wong said she's wanted to build these tools since joining Reddit seven years ago, but the company first prioritized the fundamentals of its ad business. The big picture: Reddit is betting on community marketing, where brands tap into the influence and insights of groups versus individuals, and the ability of AI to surface information as it grows its ad business. What's next: Wong said Reddit's community intelligence will power more products to come.

Reddit Unveils AI Ad Tools to Help Brands Access Real-Time Community Insights | AIM

Brands are demanding high-performing tools to penetrate the fast-paced digital crowd, and platforms like Reddit, Snap and Pinterest have no option but to provide a basket of real-time ad tools to their clients. Just a week after Pinterest unveiled its AI-powered ad features, Reddit introduced ad tools at the Cannes Lions International Festival of Creativity based on its Community Intelligence to help marketers leverage user-generated content for key insights and marketing performance. The first tool, Reddit Insights, is focused on providing real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. Infamous for its controversies on the platform, the tool now serves as a social listening tool to detect signals camouflaged as noise. Another feature called Conversation Summary Add-Ons allows brands to display positive user-generated comments directly under the ads, thereby adding an authentic touch. Reddit claims that the alpha tests with Jackbox Games and Lucid showed a 19% higher click-through rate than standard image ads. Jen Wong, the company's chief operating officer, told Axios that Reddit's quick response to what's happening in the world helps businesses make decisions in everything from how to market to performance in customer service. Brands are demanding high-performing tools to penetrate the fast-paced digital crowd, and platforms like Reddit, Snap and Pinterest have no option but to provide a basket of real-time ad tools to their clients. To tackle economic uncertainties, platforms are also aiming to provide advertising tools to attract small and medium-sized businesses (SMBs), thereby diversifying advertiser portfolios. Major holding companies like WPP media lowered their ad growth from 7.7% to 6% pointing to geopolitical and economic challenges. Despite the situation, Reddit projected stronger-than-expected Q2 revenues. This can be attributed to the launch of new ad tools since its IPO last year in March 2024. Following these innovations, Reddit is also developing generative AI tools like Reddit Answers -- a feature that will offer AI-generated summaries linked to conversations, pointing to its next phase of community-driven ad evolution

New Reddit AI tools analyze 20 years of posts

Reddit unveiled Reddit Community Intelligence, an AI engine for advertising tools, at the Cannes Lions International Festival of Creativity on Monday. This announcement coincides with the social media platform's 20th anniversary. The company stated the AI engine will provide new advertising tools leveraging years of user discussions. The AI suite converts over 22 billion posts and comments into structured intelligence, according to the company. Currently, Reddit is testing two advertising products: Reddit Insights, a marketing analysis tool, and Conversation Summary Add-Ons, which adds positive user posts next to an advertisement. Reddit Insights is described as an AI-powered social listening tool designed to extract actionable insights from two decades of Reddit conversations. This tool functions as a monitoring dashboard featuring analysis tools that enable marketers to explore and compare campaign topics, understand cultural trends, and analyze users' purchasing journeys. Reddit Insights provides metrics such as conversation summaries, top subreddits, trends, and top posts associated with a given topic. The toolset also allows users to monitor brand perception. Publicis Media, a French advertising and PR firm, is an early tester of Reddit Insights. Reddit reported that Publicis Media has utilized Reddit Insights to validate creative concepts, conduct competition analysis, identify consumer needs and feedback, understand brand sentiment, and anticipate cultural trends. New Reddit setting lets users hide subreddit activity Conversation Summary Add-ons integrate positive user posts about a brand or product underneath an advertisement, accompanied by an AI-generated summary. The company claims this integration delivers "social proof" to expedite consumer decision-making. According to internal testing, Reddit claims Conversation Summary Add-ons produce a 19% higher clickthrough rate (CTR) compared to standard image ads. Jackbox Games and Lucid are early adopters of Conversation Summary Add-ons.

Reddit Unveils AI Ad Tools That Leverage Users' Collective Intelligence

Reddit has introduced Reddit Community Intelligence, a new engine for artificial intelligence (AI) advertising tools, at the Cannes Lions International Festival of Creativity on Monday. The announcement comes as the community-based social media platform completes its 20th anniversary. Highlighting on the same, the company said the AI engine will offer new ad tools that leverage on the platform's years' worth of user discussions and opinions. Currently it is testing two ad products -- Reddit Insights, a marketing analysis tool, and Conversation Summary Add-Ons, which adds positive user posts next to an ad. In a blog post, the San Francisco-based social media company detailed the new AI-powered ad tools and how it is bringing out the user-driven collective intelligence via its Reddit Community Intelligence engine. The AI suite converts the platform's more than 22 billion posts and comments into structured intelligence to help brands make "smarter marketing decisions," the company said. Notably, both the advertising tools from the company are currently in early stage. The first ad tool is Reddit Insights. The company describes it as an AI-powered social listening tool that brings out actionable insights from 'Reddit's 20 years of conversations." It is essentially a monitoring dashboard with several analysis tools that allow marketers and ad professionals to explore and compare various campaign topics, as well as understand cultural trends and users' purchasing journeys. When a user explores a topic, Reddit Insights will show several metrics such as a summary of conversations on the topic, top subreddits associated with that topic, trends, as well as the top posts. The toolset can also be used to check information around brand perception as well. Publicis Media, a French advertising and PR firm, is one of the early testers of the ad tool. Reddit claimed that the firm has used the Reddit Insights to validate creative concepts, check competition analysis, discover consumer need and feedback, understand brand sentiment, and to foresee cultural trends. The second AI ad tool is Conversation Summary Add-ons. The feature uses AI to integrate positive user posts about the brand or the product underneath the ad. An AI-generated summary based on the posts is also shown. The company claims this integration will deliver "social proof" and will help consumers make decisions faster. Based on internal testing, Reddit claimed that the ad tool results in a 19 percent higher clickthrough rate (CTR) compared to standard image ads. Some of the early adopters of the feature include game developer Jackbox Games and the US-based electric vehicles (EV) company Lucid.

Reddit Stock Gains as Site Launches AI-Driven Tools for Advertisers

Even with Monday's gains, Reddit shares have lost roughly one-quarter of their value so far this year. Reddit (RDDT) shares rose nearly 4% in recent trading Monday, after the online discussion forum said it launched two AI-driven tools to help advertisers access conversations on its site. The company said Monday that it launched Reddit Insights (Alpha), which offers real-time insights that can help marketers plan campaigns. "Whether it's identifying emerging cultural insights, validating creative concepts, or monitoring brand health, Reddit Insights eliminates traditional barriers to social listening, offering precise data at scale," the social media company said. It also unveiled "Conversation Summary Add-ons (Alpha)," which inserts positive content from Reddit users "directly below an advertiser's creative." The launch of both tools comes about a month after Wells Fargo downgraded the stock amid concerns that Google's implementation of AI search features could hurt Reddit's ad revenue. Even with Monday's gains, Reddit shares have lost roughly one-quarter of their value so far this year.

Reddit, a Treasure Trove for A.I. Companies, Launches Its Own A.I. Tools

By leveraging its massive archive of user content, Reddit is giving brands new ways to connect with audiences through A.I. Reddit, home to two decades of human-generated conversations, has become a goldmine for data-hungry A.I. companies. Now, the platform is turning that advantage into business value by launching two A.I.-powered tools designed to help brands navigate its archive of more than 22 billion posts and comments, the company announced today (June 16). Sign Up For Our Daily Newsletter Sign Up Thank you for signing up! By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime. See all of our newsletters The two tools are: Reddit Insights, which offers marketers metadata to inform campaign strategies and business decisions; and Conversation Summary Add-ons, which will let advertisers embed Reddit discussions directly beneath their ad creatives. "These new products are features I've wanted to build since my first day at Reddit," said Jen Wong, Reddit's chief operating officer since 2018, in a statement. "In a world increasingly flattened by A.I., the value of human content on our platform only grows." Founded in 2005, Reddit's more than 100 million users have populated its subreddits with questions, advice and commentary across virtually every topic imaginable. That makes the platform especially attractive to A.I. developers seeking diverse training data. Reddit has already signed licensing deals with major players like OpenAI and Google. According to analytics firm Semrush, it is the second-most frequently cited source in Google AI Overviews. Reddit's valuable data has also sparked conflict with some startups. Earlier this month, the company filed a lawsuit against Anthropic, accusing the firm of using Reddit content to train its Claude models without permission. This content -- what Reddit calls "Reddit Community Intelligence" -- is the foundation of its two new advertising tools. With Reddit Insights, clients gain access to real-time, authentic observations derived from the platform's vast database. The tool has already been tested by advertising giant Publicis, which used it to help clients like The Hershey Company and Comcast identify new audiences and strengthen brand awareness. Conversation Summary Add-ons, meanwhile, enhance advertisements with summaries and actual Reddit user posts. According to Reddit, the feature has delivered clickthrough rates more than 19 percent higher than standard ads. Early testers included Lucid and Jackbox Games. Lucid, the California-based electric vehicle company, used the tool to surface relevant car and EV discussions to Reddit users. "In today's advertising landscape, consumers want more than polished campaigns," said Akerho Oghoghomeh, Lucid's senior vice president of marketing, in a statement. "They're looking for validation from people like them." This isn't Reddit's first foray into A.I. The company, which went public in 2024 and now has a market capitalization of $23 billion, launched Reddit Answers last year -- an A.I.-powered search feature that reached one million weekly users as of May. Even more A.I.-driven features are on the way. Reddit described Reddit Insights and Conversation Summary Add-ons as "just the beginning."

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit launched two AI-powered ad tools -- Reddit Insights and Conversation Summary Add-ons -- to help brands track trends, test campaigns, and showcase positive user comments. Amid economic uncertainty, platforms like Reddit are leveraging AI to attract marketers and boost engagement in a competitive advertising landscape.Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, "Reddit Insights", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6% from its prior target of 7.7% due to uncertainties related to changing U.S. trade policies. Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP said last week. Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance.

What's Going On With Reddit Stock Today? - Reddit (NYSE:RDDT)

Reddit Inc. RDDT shares are trading higher Monday following reports the company introduced two new AI-powered advertising tools intended to support brands in navigating the platform's complex user discussions. What To Know: The first tool, "Reddit Insights," allows advertisers to access real-time data about trends and conversations across the platform, which can be used to test or adjust marketing strategies, according to Reuters. The second feature, "Conversation Summary Add-ons," enables brands to display select user comments beneath their ads, specifically those considered positive or supportive of the ad's subject matter. Reddit framed this as a way to help advertisers build credibility using authentic community voices. The report indicates that WPP Media, a major media buying agency, recently downgraded its forecast for global ad revenue growth this year due to shifting U.S. trade policies. That makes AI-based tools more significant for ad platforms trying to convince brands to spend amid a cautious economic climate. Separately, Reddit's content is showing up more frequently in Google's AI-generated search overviews. Data from Semrush shows Reddit is now the second-most cited source in Google's summaries, just behind Quora. The increase in visibility comes on the heels of Reddit's $60 million content licensing deal with Google in 2024, allowing Google to use Reddit's data for training AI and surfacing results. Analysts have noted that a large portion of Reddit's recent traffic growth has come from users who don't log into the site, often arriving from a Google search just to find a quick answer and leaving soon after. These visitors don't contribute much to Reddit's ad-based business model, which relies heavily on engaged, logged-in users. Further complicating the situation, Google's AI-generated summaries reduce the need for users to even click through to Reddit, potentially cutting off traffic before it arrives. Despite Reddit's forecast in May that second-quarter revenue would exceed expectations, CEO Steve Huffman acknowledged that increased integration with Google's AI services might impact site traffic. RDDT Price Action: Reddit shares were up 4.66% at $123.70 at the time of publication Monday, according to Benzinga Pro. Read Next: Wall Street Roars Back As Iran Signals De-Escalation: Nasdaq 100 Nears All-Time High Image via shutterstock. RDDTReddit Inc$123.724.69%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum88.12GrowthNot AvailableQualityNot AvailableValue5.45Price TrendShortMediumLongOverview This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, "Reddit Insights," would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons," allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6 per cent from its prior target of 7.7 per cent due to uncertainties related to changing U.S. trade policies. Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP WPP.L said last week. Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance.

Can Reddit's AI Push Justify Its $23B Valuation Amid Ad Market Slowdown? | Investing.com UK

Reddit Inc (NYSE:RDDT). shares surged 5.23% to $124.36 on Monday as the social media platform unveiled two new AI-powered advertising features designed to help brands better engage with its user community. The announcement comes as digital platforms increasingly turn to artificial intelligence to attract marketers in a highly competitive advertising landscape amid ongoing economic uncertainties. Reddit's latest move positions the company to capitalize on the growing trend of AI-driven marketing tools while leveraging its unique community-based platform structure. Reddit's newly launched AI-driven tool, "Reddit Insights," provides real-time insights to marketers for campaign planning by identifying trending topics on the platform and testing campaign concepts. The feature represents a significant step forward in the company's efforts to monetize its vast repository of user-generated content and community discussions. Additionally, the platform introduced "Conversation Summary Add-ons," which allows brands to integrate positive user comments directly beneath advertisements to showcase authentic community sentiment about advertised products or services. These tools arrive at a strategic time as platforms like Reddit, Snap, and Pinterest (NYSE:PINS) are increasingly relying on AI-driven ad targeting capabilities to differentiate themselves in the crowded digital advertising space. The timing is particularly relevant given that WPP (LON:WPP) Media recently trimmed its global ad revenue growth forecast to 6% from 7.7% due to uncertainties surrounding changing U.S. trade policies. Brands are expected to prioritize flexible advertising contracts and accelerate adoption of AI tools for both ad production and user targeting, according to the media investment arm of advertising giant WPP. Reddit shares closed at $124.36, marking a robust 5.23% gain ($6.18 increase) from the previous day's close of $118.18, with trading volume reaching 2.5 million shares. The stock has demonstrated remarkable momentum over the past year, delivering a 104.22% return compared to the S&P 500's 11.29% gain during the same period. Despite some recent volatility, with the stock trading in a 52-week range of $49.13 to $230.41, Monday's gains reflect investor confidence in Reddit's AI strategy and advertising potential. The company's financial metrics reveal a growing but premium-valued business, with a market capitalization of $22.96 billion and a trailing P/E ratio of 24.94. Reddit's revenue reached $1.45 billion over the trailing twelve months, with a profit margin of 8.07% and diluted earnings per share of $4.99. Analysts maintain an average price target of $146.97, suggesting potential upside from current levels, while the company's strong cash position of $1.95 billion provides financial flexibility for continued investment in AI and advertising technology development. *** Neither the author, Tim Fries, nor this website, The Tokenist, provide financial advice. Please consult our website policy prior to making financial decisions.

Reddit unveils AI-driven ad tools to help brands tap into user discussions

(Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, "Reddit Insights", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6% from its prior target of 7.7% due to uncertainties related to changing U.S. trade policies. Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP said last week. Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance. (Reporting by Jaspreet Singh in Bengaluru; Editing by Saumyadeb Chakrabarty)