Rumble Partners with Perplexity AI to Enhance Video Discovery and User Experience

Rumble Shares Are Trading Higher Friday: What's Going On? - Rumble (NASDAQ:RUM)

Rumble Inc. (NASDAQ:RUM) shares are trading higher Friday after the company announced a partnership with Perplexity to integrate its AI-powered tools. What To Know: The collaboration will bring Perplexity's AI search technology to Rumble.com to improve video discovery for creators and viewers. The partnership also includes a bundled subscription combining Rumble Premium with Perplexity Pro and an advertising commitment from Perplexity to promote its new AI-based browser, Comet, to Rumble's audience. The integration will be rolled out progressively, with the subscription bundle and Comet promotion launching alongside the new AI-powered search features. Rumble CEO Chris Pavlovski said the company is "thrilled to partner with Perplexity" to enhance discoverability across its platform, while Perplexity Chief Business Officer Dmitry Shevelenko said the deal will help connect users with more relevant content. Investors have been bullish on artificial intelligence, a trend that has lifted many technology stocks this year. Rumble's move to integrate AI tools may be positioning the company to ride that momentum. Related Link: Taylor Swift's New Album Screening At AMC Theaters To Reshape Cinema Norms: 'Dancing Is...Very Much Encouraged' RUM Price Action: At the time of writing, Rumble shares are trading 18.88% higher at $8.789, according to data from Benzinga Pro. Image via Shutterstock RUMRumble Inc$8.7318.2%OverviewMarket News and Data brought to you by Benzinga APIs

Why Rumble Stock Powered to a Nearly 16% Gain Today

The company is notably deepening its commitment to harnessing AI technology. Niche video streaming service and cloud computing company Rumble (RUM 15.83%) rumbled the stock market Friday but in the best way possible for investors. Its stock surged almost 16% higher on news of a business tie-up in the revolutionary artificial intelligence (AI) space. That pop felt especially impressive when matched against the flat performance of the ultimately sleepy S&P 500 index. Deepening integration with AI Shortly after market close on Thursday, Rumble announced that it was partnering with privately held Perplexity AI, a developer that has concocted an "answer engine" harnessing AI technology. The collaboration between the two will see them combine on several initiatives for Rumble, including souped-up search functions on its web portal and a new subscription for users that bundles the AI company's Perplexity Pro service. In the press release trumpeting this arrangement, Rumble wrote that it "addresses a fundamental product challenge in digital video: helping users discover relevant content in an increasingly crowded media landscape." It explained that "by integrating Perplexity's AI search technology into Rumble.com, the partnership aims to improve content discoverability for both creators seeking to reach their audiences and viewers looking for specific topics or discussions." Gradual uptake Rumble did not provide any financial details of its partnership with Perplexity AI. It did say the integration of the latter company's tech will occur in stages. Although it's tough to determine what effect the collaboration will have on Rumble's fundamentals, it feels like a sensible, potentially quite beneficial move to hone the company's competitive edge. Any enhancement to the user experience can make Rumble that much more "sticky" with the public.