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On Tue, 25 Feb, 8:05 AM UTC
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Salesforce and Google Cloud sign multi-billion dollar software deal which could affect how you use AI at work
Salesforce and Google Cloud have announced what they describe as a "major expansion" of their strategic partnership - a two-way deal which will see them sharing cloud and AI resources. Central to the deal is how Salesforce customers will nowbe able to build AI agents using Google's Gemini models as well as deploy Salesforce on Google Cloud. The news comes during the emergence of agentic AI, a sector that's estimated to be worth $2 trillion. "Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more," noted Google Cloud CEO Thomas Kurian. The news comes during the emergence of agentic AI, a sector that's estimated to be worth $2 trillion. According to Salesforce data, 84% of CIOs believe artificial intelligence will be as significant as the internet itself. Salesforce's access to Google's models includes Grounding with Google Search through Vertex AI, which means that users will be able to access "up-to-the-minute data, news, current events, and credible citations." Salesforce also noted the importance of giving its customers the freedom to choose their own models - this flexibility should in theory prevent them from seeking alternative solutions, keeping them spending their money with Salesforce. "Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," noted Salesforce Chief Engineering Officer Srini Tallapragada. The announcement also references Gemini's two million-token context window, making it one of the most powerful models for contextual understanding and reasoning. The two companies have promised deeper integrations across Data Cloud, BigQuery, and Cortex Framework later in 2025, as well as new native Tableau, Looker, and BigQuery integration.
[2]
Google and Salesforce just signed a huge $2.5 billion AI deal
Salesforce and Alphabet's Google have signed a multi-billion dollar agreement to integrate their artificial intelligence and customer relationship management tools, valued at $2.5 billion over seven years. The deal aims to link Google Cloud's infrastructure with Salesforce's AI-powered Agentforce assistants, CRM software, and Data Cloud capabilities, benefiting joint business customers by enhancing interactions between Google Workspace and Salesforce's CRM and AI solutions. This partnership follows a recent collaboration with ServiceNow, which integrates IT service management and security technologies into Google Distributed Cloud, thereby expanding Google Cloud's presence in the CRM sector. Thomas Kurian, CEO of Google Cloud, emphasized that clients seek seamless connectivity between Salesforce and Google Cloud, particularly for AI-driven customer service, data analytics, and automation. As part of the agreement, Agentforce will leverage Google's Gemini models, enabling it to process complex tasks involving images, audio, and video, as well as use real-time insights grounded in Google Search with Vertex AI. This integration will enhance Salesforce Service Cloud's capabilities, bringing features like real-time voice translation, intelligent agent-to-agent handoffs, personalized recommendations, and AI-driven conversational insights across all channels. Salesforce's Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud infrastructure, granting access to new regions and simplifying procurement through the Google Cloud Marketplace. The partnership emphasizes customer choice in models and capabilities, allowing businesses to develop tailored AI solutions rather than relying on a single provider. "Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," stated Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer. He highlighted Salesforce as providing a complete enterprise-grade agentic AI platform that enables rapid deployment of new capabilities and business value. Kurian reinforced that Google Cloud's secure, AI-optimized infrastructure facilitates the deployment of critical applications for enterprise customers. Salesforce layoffs: 1,000 jobs affected -- here's who's at risk The integration of Agentforce with Google Search will enhance its data handling capabilities, allowing agents to reference up-to-the-minute data, news, and credible citations, thus improving their contextual awareness. For instance, an Agentforce agent could track shipments and monitor inventory levels in the Salesforce Commerce Cloud, utilizing real-time data from Google Search to anticipate logistical disruptions. Google's Gemini models will also be available within Agentforce in 2025, providing businesses with the flexibility to choose models best suited for their needs. The multi-modal capabilities of Gemini will allow agents to interpret images, audio, and video, thereby increasing speeds and efficiencies in processing information. Customers will benefit from using Salesforce's unified platform (Agentforce, Data Cloud, Customer 360) on Google Cloud's infrastructure, which includes features like dynamic grounding and zero data retention capabilities based on the Einstein Trust Layer. Following the availability of Salesforce products on Google Cloud, businesses will have the option to procure Salesforce offerings through the Google Cloud Marketplace. Salesforce and Google Cloud are deeply integrating their services to enhance employee productivity and customer service, creating smarter AI agents and streamlined workflows. Upcoming integrations between Salesforce Service Cloud and Google Cloud's Customer Engagement Suite will empower virtual agents with capabilities such as real-time voice translation and sentiment analysis. Moreover, the two companies plan to explore further integrations with Slack and Google Workspace, which will enhance communication and knowledge sharing across platforms. This partnership is designed to facilitate a more connected work environment, allowing businesses to optimize their tools and increase productivity. Salesforce and Google Cloud are committed to ongoing innovation and deeper collaboration, with availability for many new features and capabilities expected throughout 2025. This partnership aims to deliver a robust data foundation and improving access to business data through new integrations, allowing for better management and visualization of information across platforms. The announcement precedes the fourth-quarter fiscal 2025 statement by Salesforce, expected on Wednesday after market closure.
[3]
Salesforce strikes multibillion-dollar deal to bring its AI agents to Google Cloud - SiliconANGLE
Salesforce Inc. is looking to lessen its reliance on Amazon Web Services Inc. amid its pivot to artificial intelligence agents, signing a massive new $2.5 billion deal with Google Cloud. The new, seven-year deal, announced today, will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google's cloud infrastructure, where they can take advantage of an extensive range of data analytics products, Salesforce said. The alliance suggests a concerted effort by the two companies to integrate their AI, customer relationship management and big data capabilities, as they push to win over enterprise customers from rivals such as Microsoft Corp. Large enterprises including Accenture Plc and Wayfair Inc. both said they're willing to move their Salesforce applications and Agentforce agents to Google's cloud. Google Cloud Chief Executive Thomas Kurian said the partnership means customers will be able to deploy their most critical applications on his company's AI-optimized cloud infrastructure with minimal friction. "Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics and more," Kurian insisted. As an example of the advantages the partnership provides, the companies said, a customer could use Google Docs to write a document for a sales lead, then fine-tune the details within that document using Google's Gemini model, which would, in turn, leverage customer data from Salesforce. Salesforce made AI agents, which are more advanced AI models that can perform tasks on behalf of users with minimal supervision, the main focus of its AI strategy last year. It's a move that has been mirrored by a number of its rivals, including Microsoft, ServiceNow Inc., Adobe Inc., Cisco Systems Inc. and Google itself. The Salesforce Agentforce platform is the key focus of that strategy, providing tools for customers to create and fine-tune AI agents that can perform tasks for customer support and sales development, among other applications. But these tools are much more sophisticated than traditional applications, requiring greater cloud computing capacity. Salesforce is known to be a longtime partner of AWS in the cloud, and in November 2023 it announced it was doubling down on that relationship, with a number of its products being offered in the AWS marketplace. However, today's announcement suggests that Salesforce is looking to reduce its reliance on AWS, said Holger Mueller, an analyst with Constellation Research Inc. "Salesforce has been slowly weaning itself off its first partner, and for Google this is critical as it needs more workloads from SaaS vendors," Mueller said. "Google has invested earlier into AI than anyone else and now it needs to monetize that investment." Salesforce, on the other hand, needs to make the Agentforce platform multimodal to support its expansion and increase its attractiveness to enterprises, the analyst said. "It's great news for their existing and joint customers, as the AI in Agentforce gets better, with more options, and it gets easier for Salesforce customers already on Google Cloud to adopt Agentforce," Mueller added. As Salesforce was ramping up its Agentforce offering last year, its Chief Executive Marc Benioff stepped up his criticism of Microsoft's alternative Copilot AI assistants, deriding them as "inferior" products. "So many customers are so disappointed in what they bought from Microsoft, and copilots, because they aren't getting the accuracy and the responses they want," Benioff said in an earnings call in August. "Microsoft has disappointed so many customers with AI." Microsoft's chief communications officer Frank X. Shaw later hit back, claiming that Benioff's strategy is "all about marketing" and "less about truth or substance." Despite the rocky relationship between the two companies, a report in The Information today claims that Salesforce is said to be holding talks with Microsoft over using some of its cloud capacity, which suggests they might be prepared to bury the hatchet for a while. Salesforce is also reportedly holding discussions with Oracle Corp. about accessing its Oracle Cloud Infrastructure platform. Meanwhile, Salesforce is expected to announce its latest quarterly financial results on Wednesday, when investors will be eagerly awaiting an update on Agentforce's progress thus far.
[4]
Salesforce strikes multi-billion dollar deal to bring its AI agents to Google Cloud - SiliconANGLE
Salesforce strikes multi-billion dollar deal to bring its AI agents to Google Cloud Salesforce Inc. is looking to lessen its reliance on Amazon Web Services Inc. amid its pivot to artificial intelligence agents, having signed a massive new $2.5 billion deal with Google Cloud. The new, seven-year deal will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google's cloud infrastructure, where they can take advantage of an extensive range of data analytics products, Salesforce said. The alliance suggests a concerted effort by the two companies to integrate their AI, CRM and big data capabilities, as they push to win over enterprise customers from rivals such as Microsoft Corp. Large enterprises including Accenture Plc and Wayfair Inc. both said they're willing to move their Salesforce applications and Agentforce agents to Google's cloud. Google Cloud Chief Executive Thomas Kurian said the partnership means customers will be able to deploy their most critical applications on his company's AI-optimized cloud infrastructure with minimal friction. "Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics and more," Kurian insisted. As an example of the advantages the partnership provides, the companies said a customer could use Google Docs to write a document for a sales lead, then fine-tune the details within that document using Google's Gemini model, which would, in turn, leverage customer data from Salesforce. Salesforce made AI agents, which are more advanced AI models that can perform tasks on behalf of users with minimal supervision, the main focus of its AI strategy last year. It's a move that has been mirrored by a number of its rivals, including Microsoft, ServiceNow Inc., Adobe Inc., Cisco Systems Inc. and Google itself. The Salesforce Agentforce platform is the key focus of that strategy, providing tools for customers to create and fine-tune AI agents that can perform tasks for customer support and sales development, among other applications. But these tools are much more sophisticated than traditional applications, requiring greater cloud computing capacity. Salesforce is known to be a longtime partner of AWS in the cloud, and in November 2023 it announced it was doubling-down on that relationship, with a number of its products being offered in the AWS marketplace. However, today's announcement suggests that Salesforce is looking to reduce its reliance on AWS, said Holger Mueller, an analyst with Constellation Research Inc. "Salesforce has been slowly weaning itself off from its first partner, and for Google this is critical as it needs more workloads from SaaS vendors," Mueller said. "Google has invested earlier into AI than anyone else and now it needs to monetize that investment." Salesforce, on the other hand, needs to make the Agentforce platform multimodal to support its expansion and increase its attractiveness to enterprises, the analyst said. "It's great news for their existing and joint customers, as the AI in Agentforce gets better, with more options, and it gets easier for Salesforce customers already on Google Cloud to adopt Agentforce," Mueller added. As Salesforce was ramping up its Agentforce offering last year, its Chief Executive Marc Benioff stepped up his criticism of Microsoft's alternative Copilot AI assistants, deriding them as "inferior" products. "So many customers are so disappointed in what they bought from Microsoft, and copilots, because they aren't getting the accuracy and the responses they want," Benioff said in an earnings call in August. "Microsoft has disappointed so many customers with AI." Microsoft's chief communications officer Frank X. Shaw later hit back, claiming that Benioff's strategy is "all about marketing", and "less about truth or substance." Despite the rocky relationship between the two companies, a report in The Information today claims that Salesforce is said to be holding talks with Microsoft over using some of its cloud capacity, which suggests they might be prepared to bury the hatchet for a while. Salesforce is also reportedly holding discussions with Oracle Corp. about accessing its Oracle Cloud Infrastructure platform. Meanwhile, Salesforce is expected to announce its latest quarterly financial results on Wednesday, where investors will be eagerly awaiting an update on Agentforce's progress thus far.
[5]
Google Secures Cloud Deal with Salesforce to Counter Microsoft
Salesforce and Google expanded their partnership on Monday, integrating Google's Gemini AI into Salesforce's Agentforce. This allows agents to process images, audio, and video, handle complex tasks with Gemini's multi-modal capabilities, and provide real-time insights using Google Search with Vertex AI. "Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," said Srini Tallapragada, chief engineering officer at Salesforce. The partnership deepens integration between Salesforce Service Cloud and Google Customer Engagement Suite, improving AI contact centres. New features include real-time voice translation, intelligent agent handoffs, and AI-driven insights to improve customer service experiences. Agentforce will also employ Google Search and Gemini AI for real-time insights, enabling industries like logistics, insurance, and customer service to make faster, data-driven decisions. Additionally, new Slack and Google Workspace integrations will improve productivity by making it easier to search, share, and act on data across platforms. Salesforce research estimates that AI-powered agents are a $2 trillion opportunity. Nearly 84% of CIOs see AI as transformative as the internet. The Salesforce-Google partnership gives businesses the flexibility, security, and AI tools to scale while ensuring trust and openness in their AI strategies.
[6]
Salesforce and Google Bring Gemini to Agentforce, Enable More Customer Choice in Major Partnership Expansion
Agentforce will be able to use Google's Gemini models, allowing agents to work with images, audio, and video, handle more complex tasks using Gemini's multi-modal capabilities and two-million-token context windows, and act using real-time insights and answers grounded in Google Search with Vertex AI. Salesforce Service Cloud will become more tightly integrated with Google Customer Engagement Suite, bringing enhanced AI-enabled contact center capabilities including real-time voice translation, intelligent agent-to-agent handoffs, personalized agent recommendations, and AI-driven conversational insights across all channels. Salesforce's Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud infrastructure, with access to new regions and simplified procurement through the Google Cloud Marketplace. Salesforce and Google today announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents. In today's constantly evolving AI landscape, innovations like autonomous agents are emerging so quickly that businesses struggle to keep pace. This expanded partnership provides crucial flexibility, empowering customers to develop tailored AI solutions that meet their specific needs, rather than being locked into a single model provider. Google Cloud is at the forefront of enterprise AI innovation with millions of developers building with Google's cutting-edge Gemini models and on Google Cloud's AI-optimized infrastructure. This expanded partnership will empower Salesforce customers to build Agentforce agents using Gemini and to deploy Salesforce on Google Cloud.This is an expansion of the existing partnership that allows customers to use data bi-directionally from Google BigQuery and Salesforce via zero copy technology - further equipping customers with the data, AI, trust and action they need to bring autonomous agents into their businesses. "Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer. "Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labor." "Salesforce's selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimized infrastructure -- with minimal friction," said Thomas Kurian, CEO of Google Cloud. "Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more." "At Wayfair, we're deeply committed to using data and AI to create exceptional customer experiences," said Fiona Tan, CTO of Wayfair. "The Salesforce and Google Cloud partnership, particularly the availability of Salesforce on Google Cloud infrastructure and the integration of Agentforce and Gemini, offers powerful new capabilities to personalize interactions and empower our teams to better serve our customers." Why it matters: Agentic AI isn't just emerging, it's already here and represents a $2 trillion market opportunity, according to a study from Salesforce. In fact, 84% of CIOs believe AI will be as significant to businesses as the internet. To fully realize this potential, businesses need an agentic strategy with openness, trust, and choice at the center. This includes: Data: Highly secure and unified access to all your data, no matter where it resides, with a zero-copy architecture and enriched metadata for deeper insights. This breaks down data silos across platforms so customers don't have to sacrifice choice for an integrated experience, unlike solutions that hoard data access or require users to cobble together disparate solutions. AI: Unparalleled choice and flexibility with leading AI models, including predictive, generative, and multi-modal options. This allows businesses to tailor solutions to their specific needs and avoid being locked on a single provider's AI capabilities. Trust: A multi-layered approach to protect your data and infrastructure with encryption, data residency options, and a choice of infrastructure providers. Additionally, robust guardrails, bias detection, explainability, and toxicity controls are built-in to ensure responsible AI development and deployment. Actions: Seamless integration of automation, analytics, and applications across platforms to streamline workflows and drive efficiency across the organization. This allows businesses to maximize the impact of AI agents by connecting them to their existing tools and systems, unlike solutions with limited integrations or closed ecosystems. Data: Real-Time Responses in Agentforce with Google Search Agentforce will be able to leverage Grounding with Google Search through Vertex AI, building on the secure data foundation established through the zero copy partnership between Salesforce Data Cloud and Google BigQuery. This integration empowers Agentforce agents with the ability to reference up-to-the-minute data, news, current events, and credible citations, substantially enhancing their contextual awareness and ability to deliver accurate, evidence-backed responses. For example, in supply chain management and logistics, an Agentforce agent could track shipments and monitor inventory levels in Salesforce Commerce Cloud, and proactively identify potential disruptions using real-time data from Google Search, including weather conditions, port congestion, and geopolitical events. Availability is expected in the coming months. AI: Unlocking the Power of Choice and Flexibility with Gemini and Agentforce Businesses need the freedom to choose the best models for their needs rather than be locked into one vendor. In 2025, Google's Gemini models will also be available for prompt building and reasoning directly within Agentforce. With Gemini and Agentforce, businesses will benefit from: Agents with multi-modal capabilities: Gemini's native multimodality lets agents "see" and interpret the world, enabling AI to recognize images (like error codes) and detect emotions in voice. Integrating this into Agentforce creates smarter agents that respond to audio, video, and text. Expanded contextual understanding and reasoning: Gemini's 2 million-token context window lets agents retain and reference massive amounts of information, like entire codebases, years of customer interactions, or product documentation. Increased speed and efficiency: Google's Tensor processing Units (TPUs), combined with advanced techniques like those used in Google's NotebookLM, enable Gemini to process and understand information with exceptional speed and efficiency, delivering real-time responses even for complex queries. This translates to faster response times and reduced operational costs. For example, an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, using Gemini, can then help the insurance provider deliver better customer experiences by processing all these inputs, assessing the claim's validity, and even using text-to-speech to contact the customer with a resolution, streamlining the traditionally lengthy claims process. Availability is expected this year. Trust: Salesforce Platform deployed on Google Cloud Customers will be able to leverage Salesforce's unified platform (Agentforce, Data Cloud, Customer 360) on Google Cloud's highly secure, AI-optimized infrastructure, benefiting from features like dynamic grounding, zero data retention, and toxicity detection provided by the Einstein Trust Layer. Once Salesforce products are available on Google Cloud, customers will also have the ability to procure Salesforce offerings through the Google Cloud Marketplace, opening up new possibilities for global businesses to optimize their investments across Salesforce and Google Cloud and benefitting thousands of existing joint customers. Action: Enhanced Employee Productivity and Customer Service with AI-Powered Integrations Millions use Salesforce and Google Cloud daily. This partnership prioritizes choice and flexibility, enabling seamless cross-platform work. New and deeper connections between platforms like Salesforce Service Cloud and Google Cloud's Customer Engagement Suite, as well as Slack and Google Workspace, will empower AI agents and service representatives with unified data access, streamlined workflows, and advanced AI capabilities, regardless of platform. Salesforce and Google Cloud are deeply integrating their customer service platforms - Salesforce Service Cloud and Google Cloud's Customer Engagement Suite - to create a seamless and intelligent support experience. Expected later this year, this unified approach empowers AI agents in Service Cloud with: Real-time Voice Translation and Sentiment Analysis: Google Cloud AI in Service Cloud will enable real-time voice translation breaking down language barriers. New agent assist features within the Service Cloud desktop will analyze tone of voice and audio cues for deeper customer sentiment understanding. Agent-to-Agent Intelligent Handoffs: Across all channels, virtual agents built on Google Conversational Agents will be able to seamlessly connect with Agentforce in Service Cloud for more efficient management of multi-step, customer interactions. Salesforce and Google Cloud are also exploring deeper integrations between Slack and Google Workspace, boosting productivity and creating a more cohesive digital workspace for teams and organizations. The companies are currently exploring use cases such as: The ability for users to leverage enterprise search in Slack to access and act on files in Google Drive. The ability to more easily share information between Gmail and Slack, enhancing communication and knowledge sharing. The result is a more connected and productive work environment, where businesses can choose the best tools for their needs from employee productivity to customer service while benefiting from a seamless and intelligent workflow across platforms. Expanding Partnership Capabilities and Integrations This partnership goes beyond core product integrations to deliver a more connected and intelligent data foundation for businesses. This is just the beginning; Salesforce and Google Cloud are committed to ongoing innovation and deeper collaboration to empower businesses with even more powerful solutions. Expected availability throughout 2025. Deeper integrations across Data Cloud, BigQuery, and Cortex Framework will make it easier than ever for customers to securely ground their AI agents in all of their enterprise data. New native Tableau, Looker, and BigQuery integration will allow customers to manage and visualize business data across all platforms in one single UI with standardized business logic and data definitions. About Salesforce Salesforce helps organizations of any size reimagine their business with AI. Agentforce -- the first digital labor solution for enterprises -- seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. About Google Cloud Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
[7]
Salesforce Integrates Google's Gemini AI into Agentforce for Smarter Customer Engagement
Salesforce and Google announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents. In today's constantly evolving AI landscape, innovations like autonomous agents are emerging so quickly that businesses struggle to keep pace. This expanded partnership provides crucial flexibility, empowering customers to develop tailored AI solutions that meet their specific needs, rather than being locked into a single model provider.
[8]
Salesforce & Google Supercharge AI: New Partnership Unlocks Next-Gen Business Automation - Salesforce (NYSE:CRM)
Get real-time earnings alerts before the market moves and access expert analysis that uncovers hidden opportunities in the post-earnings chaos. Cloud software company Salesforce, Inc. CRM significantly expanded its strategic partnership with Google to offer businesses greater flexibility in selecting AI models and capabilities for building and deploying AI-driven agents. The enhanced partnership strengthens customers' ability to leverage data, AI, and trust to integrate autonomous agents into their businesses effectively. Through this expanded partnership, Salesforce customers can now build Agentforce agents using Gemini and deploy Salesforce on Google Cloud. This builds upon their existing collaboration, which enables seamless, bidirectional data integration between Data Cloud and Google BigQuery using zero-copy technology. This partnership extends beyond core product integrations, creating a more connected and intelligent data foundation for businesses. Salesforce and Google Cloud said they are committed to continuous innovation, with deeper collaboration planned throughout 2025. Enhanced integrations across Data Cloud, BigQuery, and Cortex Framework will streamline secure AI agent deployment using enterprise data. Additionally, new native integrations between Tableau, Looker, and BigQuery will enable businesses to manage and visualize data seamlessly within a unified interface, ensuring standardized business logic and data definitions. Earlier this month, Salesforce declared its intention to invest in Saudi Arabia to bolster artificial intelligence (AI) development. Investors can gain exposure to the stock via iShares Expanded Tech-Software Sector ETF IGV and REX FANG & Innovation Equity Premium Income ETF FEPI. Price Action: CRM shares are up 0.14% at $310.22 at the last check Monday. Read Next: Palantir CEO Alex Karp Says Western Software Superiority Will Make America 'Stronger' As Burgeoning AI Demand Pushes Stock Up 368% Photo via Shutterstock. CRMSalesforce Inc $309.01-0.25% Overview FEPIREX FANG & Innovation Equity Premium Income ETF $47.98-1.02% IGViShares Expanded Tech-Software Sector ETF $99.42-1.03% This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs
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Salesforce and Google Cloud announce a major $2.5 billion, seven-year partnership, integrating their AI and cloud technologies to enhance enterprise solutions and compete with rivals like Microsoft.
Salesforce and Google Cloud have unveiled a major expansion of their strategic partnership, signing a $2.5 billion deal over seven years. This collaboration aims to integrate their artificial intelligence and cloud technologies, potentially reshaping how businesses utilize AI in their operations 12.
The partnership centers on several key integrations:
This collaboration offers several advantages for businesses:
The partnership is seen as a strategic move by both companies:
Holger Mueller, an analyst with Constellation Research Inc., commented on the deal's significance: "It's great news for their existing and joint customers, as the AI in Agentforce gets better, with more options, and it gets easier for Salesforce customers already on Google Cloud to adopt Agentforce" 34.
The companies have outlined plans for further integrations:
The partnership comes at a time when AI-powered agents are estimated to represent a $2 trillion opportunity. According to Salesforce data, 84% of CIOs believe artificial intelligence will be as significant as the internet itself 15.
As the AI and cloud landscape continues to evolve, this partnership between Salesforce and Google Cloud marks a significant development in the enterprise technology sector, potentially influencing how businesses approach their AI and cloud strategies in the coming years.
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