Salesforce raises AI pricing as Agentforce momentum builds amid investor skepticism

Reviewed byNidhi Govil

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Salesforce is increasing prices for its AI agent platforms while reporting that Agentforce has reached $540 million in annual recurring revenue, growing 330% year-over-year. CEO Marc Benioff is working to counter investor skepticism as the company navigates new pricing strategies and pursues aggressive monetization of AI products despite broader market doubts about enterprise AI adoption.

Salesforce Introduces New AI Monetization Strategy

Salesforce has announced it is raising prices for AI agent platforms, telling investors that customers will receive between three and ten times the value from their investment as the company introduces new charging models

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Source: ET

Source: ET

Miguel Milano, Salesforce chief revenue officer, said the company is pursuing a sharp increase in Salesforce AI monetization from new contracts, claiming the ability to multiply monetization by 3x to 4x because customers are getting substantially more value from the products

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The CRM giant introduced its Agentic Enterprise License Agreement (AELA) in October to offer a flexible menu of options and reusable credits in a single package, initially based on seat-based pricing

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. Marc Benioff explained that while the company initially considered conversation-based or transaction-based pricing strategies, enterprise customers pushed for more flexibility in how they're charged

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. Milano noted that many customers prefer seat-based pricing because it provides predictability, though the company now offers the full spectrum of pricing strategies including consumption-based models

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Agentforce Gains Momentum With 18,500 Use Cases

Agentforce has emerged as one of Salesforce's future growth drivers, with the AI-powered product reaching approximately $540 million in annual recurring revenue, representing 330% year-over-year growth

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. The company has closed over 18,500 Agentforce deals since the product was introduced, with 9,500 as paid transactions

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. This represents a significant jump from the previous quarter's 12,500 overall deals with around 6,000 paid implementations

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Benioff declared Agentforce "the fastest growing product I have ever seen in the history of Salesforce" during an interview with CNBC

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. Combined with Data 360, the products hit $1.4 billion in annual recurring revenue in the third quarter, up 114% year-over-year

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. More than 50% of new Agentforce bookings came from existing customers expanding their investment, demonstrating growing AI customer adoption within the installed base

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Salesforce Quarterly Earnings Beat Expectations Despite Revenue Growth Concerns

For the three months ended October 31, Salesforce reported revenue of $10.3 billion, up 9% from a year earlier, slightly missing the $10.27 billion analyst forecast

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. However, the company delivered earnings before certain costs of $3.25 per share, crushing the analyst consensus estimate of $2.86

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. Net income reached $2.09 billion, up 37% from $1.53 billion in the year-ago period

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The company also increased revenue estimates for the remainder of the current financial year and provided fourth-quarter guidance of between $11.13 billion and $11.23 billion in sales, above the $10.9 billion analyst consensus

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. Salesforce is projecting $60 billion in revenue for its fiscal year ending in January 2030, requiring average annual increases of 10% from its forecasted sales of $41.5 billion for the current fiscal year

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Benioff Confronts AI Investor Skepticism With Bold Claims

As enterprise software companies face mounting AI investor skepticism, Benioff has taken an aggressive stance in defending the company's AI strategy. He told CNBC that large language models are "just a commodity feature" that strengthens Salesforce's products rather than threatening them

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Source: SiliconANGLE

Source: SiliconANGLE

"All these large language models are the same. We just want the lowest cost one, then we plug it in," Benioff said, emphasizing that Salesforce has "all the customers' data" and "killer apps" that are not commodities

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Despite these confident assertions, Salesforce stock has suffered significantly in 2025, down more than 25% year-to-date while the tech-heavy Nasdaq Composite is up more than 21%

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. The company's market value has plunged by 35%, wiping out about $125 billion in shareholder wealth since its stock price peaked at $369 a year ago

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. Benioff suggested that investors who "moved away" from the company somehow think enterprise software companies are under duress from AI when "the opposite is true"

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Market Correction Looms As AI Spending Faces Scrutiny

Forrester has questioned the assumptions underlying vendor claims about AI value, warning in an October report that 25% of planned AI spending for next year would be put off until 2027 as financial rigor slows production deployments

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Source: The Register

Source: The Register

"The disconnect between the inflated promises of AI vendors and the value created for enterprises will force a market correction," the research firm stated, predicting that as demand slips, utilization will lag, cost per useful inference will remain high, and providers will chase fill rate with discounts

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Analyst Jay Woods of Freedom Capital Markets noted that Salesforce has become a "poster child" for the doubts hanging over AI technology as corporate customers haven't been embracing AI agents as quickly as investors initially expected

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. However, Benioff acknowledged this challenge while expressing confidence: "We all know that the speed of innovation has exceeded the speed of customer adoption," he said, predicting that dynamic is about to change dramatically as more companies and government agencies build AI services into their operations

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Strategic Moves Position Salesforce For AI-Driven Future

Salesforce recently completed its $8 billion acquisition of Informatica, a data management company building AI tools to manage customer data

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. Benioff expects the combined Informatica, Data 360, and MuleSoft offerings to create approximately a $10 billion business next year, emphasizing the importance of data harmonization, integration, and federation for delivering AI accuracy and reliability while eliminating hallucinations

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The company is also pursuing opportunities in the US Public Sector, with Benioff highlighting meetings with Treasury and Cabinet Secretaries who are rebuilding and re-automating government operations

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. Salesforce already runs operations for major government agencies including the Air Force, Army, and Veterans Affairs, with 120 apps deployed at the VA

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. Analyst Rebecca Wettemann of Valoir noted that Salesforce has a better AI outlook than many peers because it's not asking enterprise customers to do the "heavy lifting" with regard to building and managing AI agents, as customers gravitate to AI capabilities that are prebuilt, tested and delivered within business applications like CRM

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