Salesforce to Hire 2,000 New Salespeople for AI Products Amid Agentforce 2.0 Launch

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Salesforce CEO Marc Benioff announces plans to hire 2,000 new salespeople to sell AI products, doubling previous estimates. This comes as the company prepares to launch Agentforce 2.0, its next-generation AI platform, in February 2025.

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Salesforce Announces Major Hiring Push for AI Products

Salesforce, the cloud software giant, has revealed plans to significantly expand its workforce to support the growing demand for its artificial intelligence (AI) products. CEO Marc Benioff announced at a company event in San Francisco that Salesforce will hire 2,000 new salespeople, doubling the number initially indicated a month ago 12.

Agentforce 2.0: The Next Generation of AI

The hiring surge comes in anticipation of the release of Agentforce 2.0, Salesforce's next-generation AI technology, scheduled for February 2025. Benioff described Agentforce as a "complete AI system for enterprises built into the Salesforce Platform" 2. The new version promises advanced reasoning capabilities, improved integration with Slack, and the ability to tackle complex, multi-step questions 5.

AI-Driven Growth and Transformation

Salesforce's investment in AI reflects a broader trend in the tech industry, with companies racing to integrate AI capabilities into their products. Benioff expressed his excitement about the potential of generative AI, stating, "I've never been more excited about anything at Salesforce, maybe in my career" 3.

The company's AI agent currently handles 32,000 customer queries weekly, with human intervention required in only 5,000 cases, down from 10,000 previously 2. This efficiency gain demonstrates the transformative potential of AI in customer service operations.

Financial Performance and Market Position

Despite previous layoffs, Salesforce's financial performance remains strong. The company reported $9.44 billion in revenue for the quarter ending October 31, marking an 8% year-over-year increase 2. This growth, coupled with the ambitious hiring plans, signals Salesforce's confidence in its AI-driven strategy.

Competitive Landscape and Industry Impact

Salesforce's aggressive push into AI puts it in direct competition with other tech giants, particularly Microsoft. Benioff has been vocal about Salesforce's advantages, claiming that unlike Microsoft's Copilot, Salesforce's Agentforce leverages both structured and unstructured data across its ecosystem 5.

Workforce Dynamics and Future Outlook

The addition of 2,000 new salespeople represents a significant shift in Salesforce's workforce strategy. This expansion contrasts with the company's recent history of layoffs, including the dismissal of over 7,000 employees two years ago 1. The new hires are expected to increase Salesforce's headcount by over 2%, reversing the previous downsizing trend 4.

Benioff's vision extends beyond the immediate future, with plans to empower one billion agents with Agentforce by 2025 5. This ambitious goal underscores Salesforce's commitment to leading the AI revolution in enterprise software and reshaping the future of work.

As the company prepares to launch Agentforce 2.0 and expand its sales force, the tech industry will be watching closely to see how Salesforce's AI-driven strategy unfolds and impacts the broader market for enterprise AI solutions.

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