Samsung and LG Dominate Global TV Market with AI Innovations and OLED Technology

Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader

Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year. According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company's commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs. "Samsung's 19-year reign as the global TV market leader has been made possible by the trust and support of our customers," said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. "We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people's lives." Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments: Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry: At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays. Samsung is also expanding its Samsung Art Store -- originally available exclusively on The Frame -- to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.

Samsung leads global TV market with 28.3%, LG OLED TV captures 52.4% in 2024: Report

Samsung and LG have reaffirmed their leadership in the global TV market, achieving significant milestones in 2024. According to market research firm Omdia, Samsung retained its position as the global TV market leader for the 19th consecutive year, while LG continued its dominance in the OLED TV segment for the 12th straight year. Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one position it has held since 2006. This success is attributed to the company's focus on premium and ultra-large screen innovations, alongside advancements in AI-powered televisions. At CES 2025, Samsung unveiled Vision AI, a groundbreaking AI-powered technology designed to personalize the viewing experience by analyzing user preferences, intent, and habits. Additionally, Samsung expanded its Art Store, initially exclusive to The Frame, to include Neo QLED and QLED models, offering more consumers access to personalized digital art. LG Electronics has maintained its leadership in the global OLED TV market for the 12th consecutive year. In 2024, the company shipped 3.18 million OLED units, securing 52.4% of the OLED TV market share. In the premium TV market (priced at $1,500+), OLED TVs accounted for 45% of shipments, an increase of 8.5 percentage points from the previous year. LG expects OLED TVs to exceed 53.8% of the premium market share in 2024. The global TV market saw a growth of over 3% in 2024, reaching 208.83 million units. This marked the first growth in three years. OLED TV shipments, led by LG, grew by more than 8% to 6.07 million units, outpacing the overall market growth. Speaking about Samsung's market leadership, Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, said,