Samsung Ballie AI robot disappears from website after years of delays and broken promises

Samsung's Ballie AI robot just pulled a vanishing act

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication MobileSyrup. Prior to joining Android Police, Oberoi worked on feature stories, reviews, evergreen articles, and focused on 'how-to' resources. Additionally, he informed readers about the latest deals and discounts with quick hit pieces and buyer's guides for all occasions. Oberoi lives in Toronto, Canada. When not working on a new story, he likes to hit the gym, play soccer (although he keeps calling it football for some reason🤔) and try out new restaurants in the Greater Toronto Area. Samsung has been working on a home companion AI robot for a while now. First unveiled at CES 2020, the device has been in the works alongside Google, with the robot's aim to fulfill tasks, provide home assistance, and interact in a personalized manner. Named Ballie [ball-e], the device was reported to be powered by Gemini. It was also reported to be released sometime in the summer of 2025. None of that actually happened, and it looks like it might not in the future too. Related Surprise! Samsung's Ballie smart robot is delayed again With no launch date in sight Posts By Chethan Rao Back in December, Samsung announced that Ballie was delayed yet again. "We are continuing to refine and perfect the technology to deliver an even more impactful customer experience," said the company at the time. Up until then, Ballie was still in the works. Now, it looks like Samsung has officially pulled the plug on the AI-powered robot's consumer launch. Ballie's official landing page is now down, as first pointed out by SamMobile. Instead, it now redirects users to Samsung's projector lineup. The redirect makes some sense, considering that Balllie was supposed to feature a built-in projector. However, it might also signal the death of the project as a consumer-facing product. According to the Wayback Machine, the landing page was live up until January 7, 2026, with its subsequent capture on January 29 indicating the Samsung projector redirect. The page offered a form that signed you up to receive the latest Ballie-related updates, as seen in the screenshot above. With the landing page now gone, it could be that Samsung is moving past the early 'sign up for more information' phase. Though in that case, the page should have still been live, with the sign-up form taken offline. This comes soon after a Bloomberg report that essentially confirmed Ballie's transition from a consumer device to an "active innovation platform" that could be used to "test new smart home concepts and context-driven experiences behind the curtain." AP Recommends: Subscribe and never miss what matters Tech insights about everything mobile directly from the Android Police team. Subscribe By subscribing, you agree to receive newsletter and marketing emails, and accept our Terms of Use and Privacy Policy. You can unsubscribe anytime. It is unclear if Samsung will revive the robot as a consumer-facing project any time in the near future. We've reached out to Samsung for confirmation.

Samsung may have abandoned Ballie as it vanishes from website

Samsung may have been a little too ahead of its time when it announced plans for a smart home robot powered by, you guessed it, AI. The product appears to have been shelved, as Ballie vanishes from Samsung's website. Ballie was never supposed to be a product that rivals the popularity of, say, the Galaxy S series. But it wasn't supposed to just die out. The smart home robot was shown off at CES 2025, and Samsung had offered updates as it neared its ever-delayed release. According to Samsung's website, Ballie doesn't really exist. The AI robot's signup page, where users could request updates on the product, is no longer live (via SamMobile). The page redirects users to Samsung's projector lineup. Somewhat fitting, as Ballie was supposed to equip a laser engine to shine a user interface on the floor in front of it. The robot was also supposed to house a camera and motorized wheels for traversing the owner/user's home. There was potential for Samsung Smart Home products to interact with the roaming AI bot in unique ways, even though having the camera-equipped robotic ball following you like a velcro puppy might be an unsettling concept. This isn't the first time Samsung has shown hesitation with the design and follow-through. Previous reports inidcate Samsung has been focused on "refin[ing] and perfect[ing] the technology to deliver an even more impactful customer experience." Samsung made that comment when the previously expected release window shot past, yet again. More recent reports note Samsung officially began referring to Ballie as an "active innovation platform." That alone might say something about how the company feels Ballie fits into the current smart home and mobile market. With Ballie's landing page gone from Samsung's website, it might be safe to say the company is shelving the robot for the time being. It would not be surprising if the idea never comes to fruition, finding itself right at home with CES concepts that never made it to production.