Samsung Galaxy S26 adds Perplexity AI agent with 'Hey Plex' wake word in multi-agent push

Reviewed byNidhi Govil

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Samsung is integrating Perplexity into its Galaxy AI ecosystem for the upcoming Galaxy S26 series, allowing users to summon the AI agent using 'Hey Plex' voice commands. The partnership marks a strategic shift toward a multi-agent ecosystem where users can choose between Perplexity, Google Gemini, and Samsung's Bixby assistant. With deep system access to native apps and third-party applications, this integration positions Samsung as a key distribution channel in the competitive AI smartphone market.

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Samsung Introduces Perplexity AI Integration for Galaxy S26

Samsung is bringing Perplexity into its Galaxy AI ecosystem with the upcoming Galaxy S26 series, marking a significant expansion in how users interact with AI agents on their smartphones. The integration, announced ahead of the Unpacked event scheduled for Feb. 25, allows users to summon Perplexity using the wake word 'Hey Plex' or by holding down the side button

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. This partnership places Perplexity alongside Google Gemini and Samsung's revamped Bixby assistant, creating what the company calls a multi-agent ecosystem that prioritizes user choice.

Deep Integration Across Native Apps and Third-Party Applications

The Perplexity AI integration extends beyond simple voice commands. Perplexity's Sonar API powers aspects of Galaxy AI, with engineers working closely with Samsung's team to achieve deep system access at the framework level

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. The AI agent will work with native apps including Samsung Notes, Clock, Gallery, Reminder, and Calendar, as well as select third-party applications

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. Dmitry Shevelenko, Perplexity's chief business officer, emphasized that this represents the first time a third-party AI company has achieved parity on a major mobile OS

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. Samsung's Internet browser will also include agentic browsing using Perplexity's Comet technology, allowing for lighter, faster interactions without navigating through multiple screens.

Multi-Agent Ecosystem Reflects Shifting User Preferences

Samsung's decision to embrace multiple AI agents stems from evolving user behavior in the smartphone market. According to the company, eight out of 10 users prefer more than two AI agents on their phone

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. This approach allows users to leverage different AI agents for different tasks based on their strengths. The Samsung Galaxy S26 now houses three separate AI engines: Google Gemini for agentic tasks like booking rides and acting across apps, Perplexity for web-based queries, and an upgraded Bixby assistant powered by a more capable in-house large language model

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. Won-Joon Choi, President and COO of Samsung's Mobile eXperience Business, stated that Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience

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Strategic Implications for the AI Ecosystem

The partnership positions Samsung as the most important distribution channel for consumer AI, particularly for Google's Gemini, which has been integrated since the Galaxy S24 launched in January 2024

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. With the S26, Gemini can now take autonomous action inside third-party applications, not just Samsung's own apps. Shevelenko described Samsung's move as a strategic differentiator, noting that 'the first step toward an agentic mobile ecosystem is the user getting to choose whatever agent they want'

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. This multi-agent approach contrasts with competitors like Apple, whose Siri integration with Google Gemini and ChatGPT remains more limited. While Perplexity has previously partnered with phone makers like Motorola and Deutsche Telekom, being integrated by the world's biggest phone maker represents a substantial leap forward

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What to Watch as the AI Arms Race Intensifies

As Samsung prepares to unveil more details at its Unpacked event, the integration raises questions about how users will navigate multiple voice commands—'Hey Google' for Gemini, 'Hey Plex' for Perplexity, and traditional Bixby activation. The company is betting that this flexibility will attract users who have developed strong attachments to particular AI platforms. However, the partnership also comes as Perplexity faces scrutiny over alleged content scraping and copyright infringement, including a lawsuit filed by Merriam-Webster and Encyclopedia Britannica

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. Despite these challenges, Shevelenko confirmed that Perplexity remains laser-focused on working with OEMs rather than developing its own hardware, contrasting with OpenAI's partnership with former Apple designer Jony Ive

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. The success of this multi-agent strategy could influence how other manufacturers approach AI integration, potentially reshaping the competitive landscape where user choice becomes as important as the underlying technology itself.

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