Samsung's Q4 Profit Miss Highlights Struggles in AI Chip Market

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On Tue, 7 Jan, 4:02 PM UTC

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Samsung Electronics reports lower-than-expected Q4 profits, largely due to delays in supplying high-bandwidth memory chips for AI applications, particularly to Nvidia. This underperformance contrasts with the success of rival SK Hynix in the AI chip market.

Samsung's Q4 Earnings Disappoint Amid AI Chip Supply Challenges

Samsung Electronics, the world's largest memory chip maker, has reported disappointing fourth-quarter earnings estimates, primarily due to its struggles in the artificial intelligence (AI) chip market. The South Korean tech giant's preliminary figures show an operating profit of 6.5 trillion won ($4.5 billion), falling short of analyst expectations of 7.7 trillion won 1.

AI Chip Supply Delays Impact Performance

A key factor in Samsung's underperformance is its delay in supplying high-bandwidth memory (HBM) chips to AI industry leader Nvidia. Jensen Huang, Nvidia's CEO, stated that Samsung needs to "engineer a new design" to meet their requirements, although he expressed confidence in Samsung's ability to do so 1. This setback has allowed Samsung's rival, SK Hynix, to gain a significant advantage in the AI chip market, with analysts expecting SK Hynix to report record quarterly earnings 2.

Broader Market Challenges

Samsung's chip division faced additional headwinds, including:

  1. Cooling demand for computers and handsets
  2. Increased investments needed for advanced chip manufacturing
  3. Oversupply of conventional memory chips
  4. Losses in its contract manufacturing arm 1

These factors contributed to a 32% slump in Samsung's share price in 2024, underperforming the wider market 3.

Competitive Landscape and Market Dynamics

The AI chip market has become increasingly competitive, with Samsung struggling to keep pace with rivals:

  • SK Hynix has emerged as a major supplier of advanced AI memory chips to Nvidia 4
  • Micron Technology, another competitor, also forecast lower quarterly revenue and profit due to weak chip prices 2

The prices of DDR4 DRAM chips used in personal computers fell by 13% in the fourth quarter and are expected to decline another 15% in the current quarter 2.

Samsung's Response and Future Outlook

In response to these challenges, Samsung has taken several steps:

  1. Issued a rare apology in October for its poor performance 1
  2. Replaced top executives in the chip division in November 2
  3. Named its chip division chief as co-CEO with direct control of the memory chip business 2

Despite the disappointing earnings, Samsung's shares saw a 2.9% increase on Wednesday, driven by expectations of chip demand recovery 1. Analysts emphasize the importance of Samsung regaining its technological edge in the HBM market for sustained stock price recovery 1.

Broader Industry Implications

Samsung's struggles highlight the intense competition in the AI chip market and the critical importance of staying at the forefront of technological advancements. As companies like Microsoft plan to invest heavily in AI products and data centers, the demand for advanced AI chips is expected to grow significantly 1.

The company is set to announce detailed results, including a breakdown of earnings for each of its businesses, later this month 5. The performance of Samsung's upcoming Galaxy S25 model will be crucial in regaining market share in the smartphone sector, where the company faces tough competition from Apple and Chinese rivals 1.

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