Samsung Unveils 2025 TV Lineup with Advanced AI Features and Glare-Free Technology

I tested Samsung new's top mini-LED 4K TV, and the Glare-Free screen tech makes a big difference

The Samsung QN90F is the company's flagship 4K mini-LED TV series for 2025, and it carries the torch of its Samsung QN90D predecessor by delivering an incredibly bright picture. But high brightness isn't the only notable feature of the QN90F series - it also features Samsung's Glare-Free screen tech, which has been ported from last year's Samsung S95D OLED to a wider range of the company's TVs in 2025, including the 8K Samsung QN990F mini-LED. The high brightness delivered by the Samsung QN90F is one feature that makes it great for daytime viewing, and it's a capability that helped land the QN90F as the best for sports option in our best TVs guide. But an anti-reflection screen coating is another thing that helps with daytime viewing, or viewing in rooms with bright overhead lights, so the new QN90F's one-two punch of brightness and glare rejection should fully seal it as a perfect TV for sports. Samsung recently invited me to its New Jersey testing facility to spend hands-on time with the QN90F and other new TVs, and I was able to take a full suite of measurements and also do some subjective viewing tests. I'll dive into those details momentarily, but let's first look at the wide range of features supported by the Samsung QN90F. The QN90F series offers screen sizes from 43 inches to 115 inches. This makes the QN90F Samsung's most flexible TV when it comes to accommodating a range of screen size needs, and the 115-inch model is also the largest mini-LED TV Samsung makes. Samsung's US pricing for the QN90F series ranges from $1,399 for the 43-inch model to $14,999 for the 98-inch model, with the 65-inch version I tested selling for $2,699. Happily, these prices are the same as last year's QN90D series at launch. QN90F series sets come with the company's upgraded NQ4 AI Gen3 processor along with AI Upscaling Pro, a new feature previously limited to the company's 8K TVs. This brings with it an improved version of Auto HDR Remastering Pro, which applies HDR to regular high-definition, standard dynamic range programs, plus an AI-based color enhancer and depth-based stereoscopy enhancer feature. The QN90F also has a new Clear Face Restoration feature that removes noise from faces in close-up shots without eliminating detail, and it gains the AI Motion Enhancer feature found in last year's 8K flagship Samsung QN900D. AI Motion Enhancer combines a ball-tracking algorithm with an onboard picture database to fill in any visual gaps of a ball (or puck) in motion when watching fast-action sports, and having reviewed the QN900D, I can confirm that it does that job incredibly well. Other AI-based magic tricks performed by the QN90F series include Live Translate and Generative Wallpaper features. Live Translate generates subtitles (English only supported at launch) for programs that lack them on broadcast TV channels. Generative Wallpaper lets you add custom creations to the TV's existing library of still and motion graphic screensavers using voice-based prompts. Another eye candy option for the QN90F series is the Samsung Art Store for displaying a wide range of contemporary and classic artworks (subscription required), a feature that was previously limited to Samsung's The Frame TVs. Samsung TVs are known for their gaming chops and the QN90F series expands upon that with 165Hz support for PC gaming. The TV has an incredibly slim design, with a 12.9mm thin panel. Despite this, it harbors a 4.2.2-channel, 60W built-in speaker array, and also features Samsung's OTS+ processing for accurate positioning of dialogue and effects. My measurements of the QN90F indicated that the TV's overall brightness was lower than its QN90D predecessor. It hit 1,915 nits peak HDR brightness (10% window) and 597 nits fullscreen brightness in Filmmaker Mode, and in Standard mode measured 1,334 nits peak and 680 nits for fullscreen. Those are still very impressive results and ones we've come to expect from the best mini-LED TVs. Color space coverage for the QN90F measured 93.5% for UHDA-P3 and 76.3% for BT.2020. That UHDA-P3 result is similar to what I measured on last year's Samsung QN90D, though the BT.2020 one is notably higher. Input lag on the QN90F measured with a Leo Bodnar HDMI Input Lag Tester at 4K 60Hz was 9.5ms in Game mode - a typical result for Samsung TVs, which regularly rank among the best gaming TVs. While I conducted measurements in Filmmaker Mode on the QN90F during my hands-on testing, I used Movie mode for most of my subjective viewing. That was mainly because Movie provided a brighter and more punchy-looking picture than Filmmaker Mode. The picture in Movie mode also held up much better when viewing darker content with overhead lights on, The same images in Filmmaker Mode looked flat and devoid of shadow detail - a situation I suspect is due to the TV's Glare-Free screen, since I noted the same issue when viewing with the Samsung QN990F mini-LED and Samsung S95F OLED, both of which also feature Glare-Free tech. With the lights dimmed, the QN90F's picture displayed excellent contrast and detail, with bold, rich colors. Backlight blooming was also impressively minimal, with high contrast images showing virtually no halo effects on black backgrounds. Not everything was perfect: there was some contrast fade when viewing from an extreme off-center seat, and a quick look at a reference scene from the James Bond film No Time to Die revealed a degree of judder and motion blur, both of which could be reduced using the custom settings in the Motion Clarity menu. But otherwise, the QN90F met my picture quality expectations for a flagship Samsung mini-LED TV. Between Glare-Free tech, AI Upscaling Pro, and other AI picture processing features, the Samsung QN90F is a strong upgrade over last year's QN90D, which was itself a fantastic TV. Other new features like the Samsung Art Store and 165Hz support make it that much more compelling. I look forward to getting a QN90F in for a more comprehensive review, but from my initial hands-on test, it's looking to be the flagship 4K mini-LED TV that I expected.

I tested the new Samsung QN990F mini-LED TV, and it's an 8K wireless wonder - with a couple of catches

The Samsung QN990F is the company's new flagship 8K TV, and as you would normally expect from the best TVs, it brings a range of upgrades over its predecessor, the Samsung QN900D. The biggest news about the Samsung QN990F is its Wireless One Connect Box, a reimagined version of the One Connect Box used by previous Samsung TVs. Like the One Connect, this new version lets you link sources directly to an external box that can be hidden away, and that routes video and audio to the display, but in this case over a wireless connection that supports 8K 120Hz transmission from up to a 10-meter distance. What's most impressive about the QN990F with its Wireless One Connect Box is that the picture looks spectacularly detailed, even without using a hard-wired connection. Also, the wireless connection is robust, with no picture or sound dropouts occurring at all during the two-plus hours I was able to test it out at a special event. I'll get into the details of those tests, along with my subjective impressions of the QN990F, a bit further down, but let's first discuss the other key features of Samsung's flagship 8K TV. Aside from the wireless connection, the QN990F's other headline feature is glare-free technology, a matte finish to eliminate screen reflections that was first introduced on last year's Samsung S95D OLED TV and can also be found on the new Samsung S95F OLED, QN90F, and The Frame Pro mini-LED TVs. Samsung's QN990F series is available in 65-, 75-, 85-, and 98-inch screen sizes, with prices ranging from $5,499 to $39,999. Overall, prices for Samsung's flagship 8K TVs have crept upward from 2024, though the new Wireless One Connect Box should partially account for the price rise. The QN990F uses a new NQ8 AI Gen3 processor and has a range of AI picture-enhancing features including AI Upscaling Pro to fill out the TV's 33 million-plus pixels when displaying 4K or lower-res content, Auto HDR Remastering Pro, and a new AI Gamma setting that taps the TV's built-in light sensor to dynamically adjust the gamma curve so shadow details don't get crushed when viewing in brighter rooms. For gaming, the QN990F supports both 8K at 120Hz and 4K at 240Hz. Similar to other Samsung TVs, it has Samsung's Gaming Hub for cloud-based gaming, with Xbox, Nvidia GeForce Now, Luna, and other popular apps available. I was able to spend enough time with the Samsung QN990F to get a full set of measurements and also do a fair amount of subjective testing. Starting with brightness, the QN990F hit 1,680 nits HDR peak (10% window) and 394 nits fullscreen brightness in Movie mode. In Standard mode, it measured 1,100 nits peak and 440 nits for fullscreen. The picture was noticeably dimmer in Filmmaker Mode, so I used Movie for all of my subjective viewing. The QN990F's color space coverage measured 93.9% for UHDA-P3 and 72.8% for BT.2020. Those results are about the same as what I measured on last year's flagship 8K Samsung QN900D, though that model's peak and fullscreen brightness numbers were higher than what I measured on the QN990F. Input lag measured in Game mode with a Bodnar HDMI Input Lag Tester at 4K 60Hz was 36.5ms, which is a significantly higher level than normal for a Samsung TV and is presumably due to latency caused by the wireless connection from the new One Connect Box. When I asked Samsung about this result, I was told that my regular testing method doesn't apply for 8K TVs, though colleague James Davidson got exactly the same result when testing the Wireless One Connect Box with a 4K Samsung The Frame Pro TV. (Also, I measured input lag on last year's equally-8K QN900D at 10.9ms.) Why bother with an 8K TV test if you don't get to watch actual 8K video? Samsung supplied a USB drive with 8K clips for my test, and the 8K images were stunningly detailed and lifelike. In a clip of a rock climber scaling a mountain, I could see the fine drops of perspiration on her skin even when sitting 10-12 feet away from the TV's 85-inch screen. 8K clips streamed from YouTube also looked great on the QN990F, though I watched in 4K since I was unable to play them at 8K resolution - the screen would simply black out when I selected the 4320p option in the playback menu. This could have been a Wi-Fi bandwidth issue, but that's something I wasn't able to confirm during my test. Otherwise, the Samsung QN990F's picture was fantastic: colors looked rich and detailed, the contrast was strong, and I only saw the faintest traces of backlight blooming (the QN990F's mini-LED backlight provides twice as many local dimming zones as its predecessor, according to Samsung). Off-axis uniformity was also excellent, with the picture retaining contrast levels and color saturation when viewed from off-center seats. There was a degree of both motion blur and judder even in Filmmaker Mode when I viewed motion-handling torture test clips like the beginning of chapter three in the James Bond film No Time to Die, but this could be fixed by setting the controls for both at a low level in the Motion menu. My only picture quality concern with the QN990F is the same one I had with the Samsung S95F OLED TV, which I also had brief hands-on time with during my visit. When viewing in Filmmaker Mode with the room's overhead lights turned on, the TV's matte screen coating completely eliminated screen glare, but the black level in images was elevated and shadow detail was lost, giving the picture a flat quality. The solution to this problem was to use a different picture mode. Selecting Movie bumped up the level of visible shadow detail, and the TV's AI Picture mode did an even better all-around job, though it also introduced the color shifting that I mentioned earlier. The issue here is that Filmmaker Mode is something viewers depend on to see accurate, director-approved pictures, and from what I could tell during my hands-on test, it's not a good match with the QN990F's glare-free screen. Samsung's new flagship 8K TV features a 6.2.4-channel, 90W built-in speaker array and it sounded great during my test, with crystal-clear dialogue and good bass in action scenes from movies. Samsung's Object Tracking Sound (OTS) Pro processing ensured that sounds matched the action on-screen, and there was a good sense of height coming from the TV's upfiring speakers when I played clips with Dolby Atmos soundtracks. With its Wireless One Connect Box, Glare-Free technology, and other new features, the Samsung QN990F represents a definite upgrade over its flagship 8K predecessor. It's not as bright as the QN900D but otherwise offers exceptional pictures and sound. There were a few quirks that came up during my test, but the QN990F still looks to be the best 8K TV I've tested yet from Samsung and a shoo-in to replace the QN900D as the top choice in our best 8K TVs guide. But the price rise and the input lag from the wireless box may give some people pause - as might the matte screen, if you haven't tried this version of it before. We'll be able to confirm whether it totally overcomes these concerns after we get our hands on a QN990F for more extensive testing, so stay tuned.

Samsung's 2025 QLED lineup first look

Table of Contents Table of Contents Samsung Vision AI Anti-glare technology gets an upgrade Samsung's flagship 8K QN990F Samsung Neo QLED 4K QN90F If there's one thing that you can say about Samsung, it's that they are doggedly dedicated -- some might say stubborn -- but however you want to spin it, it's clear that Samsung has a vision and will see it through, come hell or high water. Not going to lie, I respect that. But what does all that have to do with Samsung's best Neo QLED mini-LED TVs? It's all about their 8K TV strategy. In 2025, Samsung will still be putting out a flagship 8K Neo QLED mini-LED TV, the QN990F, alongside the flagship 4K Neo QLED mini-LED, the QN90F. Now, before I get into each specific model, let's take a 10,000-foot view of what Samsung is doing with its TV lineup to really stand out among some tough competition. Not to mince words, but brands like TCL and Hisense have been eating up market share from every other brand, and that includes Samsung. So what has Samsung done to make its TVs especially appealing? Well, from where I sit, there is no more fully featured TV on the market than what Samsung makes right now. While there's no way I can get through everything these TVs can do, I'll go through some of the highlights here. Samsung Vision AI We have to start with Samsung's brand-new Vision AI, which I feel got glazed over at CES, and I get why. As a journalist myself, I'm overwhelmed with all the info coming at me from all these companies. I have a limited amount of time to show off new products, and I'm going to pick out the most popular specs and information to share to try and show how each company is measuring up to its competition at the show. It's a hype fest, right? And not everything is going to make the cut. Since then, I've had some time to look into Samsung Vision AI, and here's just some of what it can do. First off, it can do real-time subtitle translations. If you're watching a piece of foreign content and can't get, let's say, English subtitles, Vision AI will take care of that for you. Now, I've not tested it for accuracy, but I cannot wait to check it out. Vision AI also enables on-screen click-to-search. This feature allows you to instantly get information about on-screen content without stopping the show or the movie. I don't know how detailed this can get, but you can find out stuff like who that actor is and what outfit they're wearing, who made it, maybe even what stereo is in the background, or what kind of turntable that is. This is another one I can't wait to try out because, while I know which speakers those are in Harvey Specter's office on Suits, I'm unsure about the turntable, and I've seen furniture in some shows that I definitely would like to have -- or at least know more about. There's also generative wallpapers, home insights, and pet and family care. Microsoft Co-Pilot integration is coming, and then there are some Art Store features being rolled out to its premium TVs outside of The Frame lineup. Now you can choose between a piece of art that's also a TV or a TV that's also capable of looking like a piece of art. Who else is offering similar functionality? Near as I can tell, nobody offers all of this in one TV aside from Samsung. Now, do you want this stuff? Do you care? Well, that's entirely up to you, but you can't argue that it isn't unique to Samsung. Samsung also has Q-Symphony sound, which is not a totally unique take on integrating a TV's speakers with the same-brand soundbar system audio, but Samsung makes some of the best soundbars that you can buy, so this is an especially desirable feature. I also don't know anyone else making a Music Frame -- a small piece of art that doubles as a speaker, which can also be folded in as a surround speaker with a soundbar system. That's lifestyle audio to a tee. Anti-glare technology gets an upgrade Now we get down to the real nitty-gritty -- Samsung's new anti-glare/anti-reflection technology. This has been a somewhat controversial feature among TV enthusiasts, but there's no denying that it is highly effective and that some folks prefer how it handles reflections to the treatment that other brands use. And while this was once reserved for Samsung's best OLED TV -- the S95 series -- we now find it on both the QN990F here as well as the QN90F 4K set. That is a real standout difference for Samsung. Adding to that, there's the new Wireless One Connect Box, which is an enhancement on the already unique One Connect Box. It allows you to connect all of your stuff to a box away from the TV and either run one cable to the TV or, in the case of this new wireless One Connect that comes with the QN990F, there's no cable going to the TV at all. And you can control your Samsung TV with a rechargeable remote, which you can charge via USB-C or using the solar cells on the back of the remote. Again, uniquely Samsung. Take all of that, and you realize, if you love bells and whistles, nobody has them like Samsung. If you want a different take on key technology, Samsung does that too. That's how Samsung is differentiating itself -- love it or leave it. Samsung's flagship 8K QN990F Want to talk about steadfast or stubborn? Samsung is now the only major TV manufacturer left standing with an 8K TV. Everyone else got out -- including, most recently, LG. But why? It stands to reason that everyone else got out of 8K because there was no money in it. Sales were probably pretty slow, and that's because there's very little 8K content to enjoy, apart from YouTube. You also have folks like me out here saying it's better to have a 4K TV to play 4K content than to have to take 4K content and upscale it -- no matter how good that upscaler might be. Near as I can tell, the main reason Samsung is sticking with 8K is because it knows somebody has to. And it's come this far -- might as well just keep on going. There's no reason for anyone to hop onto the 8K content production bandwagon unless there's a TV to play it on. So in this chicken-or-the-egg scenario, Samsung has chosen to move first. And rather than abandon 8K like everyone else has, it's going to try and stick it out. So we get the QN900F and QN990F, which is an objectively gorgeous, high-performance TV. My colleague here at Digital Trends, John Higgins, took on measurement duties during our visit to Samsung, and we clocked peak white brightness from a 10% window at just shy of 2,000 nits, and full-field white came in around 500 nits, which is great. That's going to look especially bright on a much larger screen. If you're thinking that a just under 2,000-nit 10% number seems a little low -- considering other brands are out there putting out much brighter 4,000-nit TVs and the like -- well, it's actually not. Let me explain. What a lot of folks forget about 8K LCD TVs is that the aperture of the LCD cells on an 8K TV is super tiny -- they're very, very closed -- so a lot less of that mini-LED backlight luminance makes it through that tiny aperture. You have to seriously juice up that backlight to get it even this bright, and going even brighter is kind of a nonstarter right now, especially with the European Union imposing energy regulations that preclude a TV like the QN990F from getting much brighter. The QN990F is not necessarily going to win any head-to-head HDR highlight measurement battles going against some of the most aggressively bright 4K TVs. But if we get our heads out of the enthusiast clouds and step back down into the reality most folks live in, we can see that this TV's full-screen brightness is more than enough to appear gorgeous in a well-lit room -- especially at its larger screen sizes and especially with its anti-glare technology at work. No doubt, it is absolutely suitable for bright room applications, and its HDR performance is very admirable. Color saturation looks solid, color accuracy was also impressive -- it's a top-tier TV in every sense. All told -- and yes, by default -- the Samsung QN990F is the best 8K mini-LED TV that you can buy, and it's bound to be a ton of fun, what with that mountain of folded-in features. Samsung Neo QLED 4K QN90F Now, let's talk about the new QN90F. This is the flagship 4K Neo QLED mini-LED TV that lots of folks are going to want to consider this year, going against the best from Hisense, TCL, Sony, and LG. Peak brightness came in just under 3,000 nits from a 10% window, and it did a little over 700 nits full-field white in our field tests. I should also mention that both of these TVs track the EOTF really well in Filmmaker Mode -- which we have come to expect. If you step out of Filmmaker Mode, Samsung does do its extra punchy brightness thing, which, while not accurate, is a look that we know lots of folks prefer. So, you can get a very bright picture outside of Filmmaker Mode while retaining color accuracy and such in, say, the Cinematic Mode. If you want the accuracy, though, Filmmaker Mode has got it. Don't forget that this model now has that anti-glare treatment -- which, by the way, did not give off matte-finish vibes at all while I was there. That didn't even cross my mind, which I think says a lot. Color accuracy was again very good, with P3 coverage around 94% and BT.2020 coverage around 75% -- what we'd expect from a mini-LED backlit LCD TV with quantum dots. Perhaps the biggest news about the QN90F is literally huge. Samsung is going to offer the QN90F in sizes ranging all the way up to 115 inches. Now, what's unique about this is that while others are producing 115-inch sets, they are not necessarily at the top of their 4K lineup unless they are a ridiculously expensive moonshot TV. So, I'm really interested to see this 115-inch QN90F from Samsung because it might balance performance with price at that ultra-large size in a way that nobody else is doing -- with Samsung's build quality and reputation, but mostly, its insanely rich feature set. Samsung has successfully set itself apart from all the other brands. It's offering plenty that you just can't get elsewhere. The two Neo QLED mini-LED TVs are for sure going to be contenders among enthusiasts, but perhaps more importantly, I think Samsung stands a great chance at selling these TVs to folks who just want a high-performance TV from a name they can trust. Whether they can see a boost from Vision AI and all the other bells and whistles they offer, I think, is going to come down to how well these TVs get reviewed. And that, my friends, remains to be seen -- but I can't wait to see it myself.