Samsung Unveils The Frame Pro: A High-End Fusion of Art and AI-Powered Television

Samsung's new Frame Pro TV is an expensive masterpiece - but you'll love the features

Samsung has announced its 2025 lineup for Frame TVs, and leading the pack is the new Frame Pro. Samsung's Frame TV series is unique in the world of television sets. It is a 4K QLED screen that shows off a rotating collection of paintings "with highly realistic color value" when turned "off." The series has proven to be quite popular, as other companies have made similar displays, such as the Hisense S7 Canvas TV we recently reviewed. The Frame Pro introduces several changes, mainly its Neo QLED display. Samsung claims the technology will "boost brightness and [improve] contrast." According to the brand, it will be available in three different sizes -- 65, 75, and 85 inches in 4K resolution (3840 x 2160 pixels). Additionally, it will have a refresh rate of 144Hz to ensure smooth video playback. Also: I saw Samsung's deluge of 2025 QLED TVs, and I've never been more ready to splurge This upgrade in the display panel is arguably the biggest improvement for the Frame TV series ever, with the model previously facing backlash regarding its less sharp and vibrant image quality. Switching to a Mini LED array meaningfully improves the way subjects are portrayed when you're not in Art Mode, as ZDNET's Kerry Wan has attested to after seeing the set in person at CES earlier this year. "Like all models in the 2025 Samsung TV lineup," the Frame Pro is supported by the brand's Vision AI platform, which enables a whole suite of features. Some features may seem familiar to Galaxy smartphone owners. Live Translate provides "real-time subtitle [translations] of live broadcasts." Click to Search is similar to Circle to Search in that it can instantly identify on-screen objects and provide real-time information. Also: I changed these 6 Samsung TV settings to drastically improve the image quality (and why they work) There are also some interesting AI capabilities. Samsung Food can actually recognize food shown on the TV and then provide a recipe for the meal, or where you can order it. The Generative Wallpaper tool, as the name suggests, lets owners create custom images to display via generative AI. Additional notable features of The Frame Pro include a UL-certified matte screen to minimize glare, access to the Samsung Art Store to purchase over 3,000 art pieces, and Home Insight to receive safety notifications on your phone. Also: Every Samsung TV announced at CES 2025: Best features coming to OLED, QLED, 8K models Packaged with the TV is a Wireless One Connect Box, which allows you to pair other entertainment devices, such as video game consoles and STBs (set-top-boxes). We've seen this switch-up to wireless connectivity with some of Samsung's other 2025 TV models, including its recently launched 8K models, and the change should greatly improve the ease of setting up the Frame Pro, especially if you're often plugging things in and out. Preorders are currently live for The Frame Pro. Prices start at $2,199 for the 65-inch TV and go as high as $4,299 for the big 85-inch model. The 75-inch option sits in between at $3,199. An official shipping date for The Frame Pro has yet to be revealed at the time of this writing. If the price is out of your budget, the new generation of standard Frame TVs is also up for preorder now, with prices ranging from $899 for the 43-inch size to $1,799 for the 65-inch.

Samsung is not selling The Frame Pro for cheap

Samsung has finally detailed the prices of the new TVs it announced at CES 2025. The company is selling updated version of The Frame TV, multiple ranges of OLED TVs with faster processors and The Frame Pro, a high-end version of its popular TV / digital picture frame. The major upgrade The Frame Pro offers over the original The Frame is a 4K Neo QLED display and the Wireless One Connect Box. Samsung's Neo QLED displays use MiniLEDs to offer improved brightness and local dimming. To better sell the illusion that The Frame Pro is a picture frame, the Wireless One Connect Box lets you hide the cables you'd normally plug into your TV in a cabinet, and wirelessly transmit their inputs directly to your display. For those upgrades, plus the included NQ4 AI Gen3 Processor, The Frame Pro is $2,199 for a 65-inch model, $3,199 for a 75-inch model and $4,299 for the 85-inch model. Samsung says an 83-inch model will be available at a later date. The changes to The Frame are more modest. The TV now sports a refresh rate of up to 144Hz and also comes with the NQ4 AI Gen3 processor. The chip powers video upscaling on top of AI-powered features like "Click to Search," the ability to look up an actor's bio while watching something, and "Live Translate," the ability to generate real-time captions of whatever you're watching in another language. If you want The Frame, you'll pay $899 for the 43-inch model, $1,099 for the 50-inch model, $1,299 for the 55-inch model and $1,799 for the 65-inch model. The updates to Samsung's more traditional OLED TVs vary depending on the series and size you purchase, but all of the new TVs support Samsung's AI-powered features. The S95F comes with the NQ4 AI Gen3, a new glare-free display, Samsung's "brightest-ever OLED screen" and the Motion Xcelerator 165Hz feature for smooth gameplay during demanding video games. The S90F gets the same chip and Motion Xcelerator 144Hz (for a slightly lower refresh rate) and the S85F uses the NQ4 AI Gen2 processor and Motion Xcelerator 120Hz. The S95F starts at $2,299, with sizes that range from 55 inches to 75 inches. The S90F starts at $1,299 for the 42-inch model and can go up to 83 inches. The S85F, meanwhile, starts at $1,499 for the 55-inch model and also goes up to 83 inches. All of Samsung's new TVs are available to order today, and the company is guaranteeing seven years of software updates to the TVs' One UI Tizen operating system when you purchase.

The Samsung Frame Pro is finally here: What to know about the most advanced art TV yet

Samsung is the innovator of art TVs. The Frame lineup combines the sleek aesthetics of a framed piece of art with the exceptional technology of Samsung's TVs. This year, Samsung debuted two new The Frame models, offering the most powerful processing yet to support AI features. At CES 2025, we got a preview of Samsung's The Frame Pro and what takes it a step above the standard The Frame. But now that the 2025 models have arrived, here's everything to know about The Frame Pro and 2025 The Frame. New tech releases usually mean one thing these days: AI. Samsung's The Frame Pro is no different, delivering Samsung's Vision AI to the art TV lineup. But that's just one of the many features of Samsung's new TV. What sets The Frame Pro TV apart from the rest of The Frame collection are two major differences. The Frame Pro is a Neo QLED TV, aka a fancy way of saying its powered by mini LEDs. In her coverage of the Pro's CES launch, Mashable's Leah Stodart explained what "Neo QLED" actually means: "Samsung's term of endearment for mini LED, which offer more precise lighting due to their ability to be individually controlled, and the fact that there are more of them (compared to larger LED bulbs)." TL;DR: These tiny bulbs provide a wider array of colors for deeper blacks and more vibrant hues. The Frame Pro takes its aesthetics to a new level with its exclusive compatibility with the Wireless One Connect Box. The box offers wireless transmission to your TV to truly keep wires and cords out of frame, maintaining the illusion that The Frame is just a beautiful work of art. Designed with Pantone's Artful Color Validation, The Frame Pro brings accurate displays in both TV and art mode. Plus, the anti-reflection with matte display minimizes glare whether you're admiring a work of art from the MoMA or bingeing The White Lotus. The Frame Pro is powered by the NQ4 AI Gen3 Processor and features a 144Hz refresh rate. The Frame Pro comes in 65-, 75-, and 85-inch models and starts at $2,199.99. While they might not have Neo QLEDs or wireless transmission, the standard The Frame models remain great. Like The Frame Pro, the new 2025 Frame TVs deliver Artful Color Validation by Pantone, anti-reflection with a matte display, a motion and brightness sensor, and Samsung's Vision AI, which allows for in-entertainment features like click-to-search or live translate. Plus, at the heart of the new Frame TV is the NQ4 AI Gen3 Processor and 144Hz refresh rate, which can also be found in The Frame Pro. Unfortunately, the 2025 model isn't compatible with the Wireless One Connect Box like the Pro. However, it does ship with the standard One Connect Box, which connects all your inputs with a single cable.