ServiceNow Acquires Logik.ai to Enhance CRM and AI Capabilities

ServiceNow acquires Logik.ai - expanding its CRM footprint and AI capabilities

ServiceNow continues its latest spending spree with an announcement that it is acquiring Logik.ai, an AI-powered Configure, Price, Quote (CPQ) solution provider, which pushes the vendor further into the CRM market. This acquisition comes just weeks after ServiceNow's hefty $2.85 billion Moveworks deal and its AI-enabled Yokohama platform release, pointing to the vendor's aggressive pursuit of being at the center of AI enterprise work. While financial terms weren't disclosed, the acquisition bolsters ServiceNow's CRM & Industry Workflows business - which the company touts as its fastest-growing unit. ServiceNow's Logik.ai grab marks another step in the company's evolution from IT service management platform to a player that touches almost all points of work across the enterprise - including the lucrative CRM space. The acquisition gives ServiceNow capabilities in the Configure, Price, Quote process - a critical piece of the sales puzzle that bridges opportunity management and order fulfillment. John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow, said: ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI-powered selling experience across channels. The deal fits nicely with ServiceNow's broader CRM push, which was recently expanded as part of the company's Yokohama platform release. That update introduced features such as self-service commerce portals, turnkey Contact Center as a Service (CCaaS) integrations, and AI agents designed specifically for CRM use cases. Ball took a swipe at other CRM vendors in the market by emphasizing a "fundamentally different vision and approach to traditional CRM and CPQ offerings -- one that addresses the real pain points in connecting end-to-end customer experiences." Whilst ServiceNow has for a long time said that it has no intention of replacing existing systems of record and SaaS platforms in the enterprise, what's become clear in recent years is that it believes it can be a more efficient platform for buyers to carry out the work, utilizing data from these systems of record. Very few guesses as to which other CRM players in the enterprise market will be playing close attention to this... ServiceNow said that Logik.ai's CPQ capabilities are built around a 'modern, AI-powered approach' that uses an advanced rules engine to speed up the transaction cycle while delivering what it calls a "consumer-grade experience" for both sellers and buyers. Complimenting the company's new owners, Logik.ai's CEO Christopher Shutts said: We invested early in innovations like AI and consumer-grade experiences that are re-writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum. Logik.ai already integrates with nearly 50 technology partners, including ServiceNow. This should - in theory at least - make it easier to plug into ServiceNow's Customer Service Management and Sales and Order Management solutions without too many integration headaches, which is particularly important given ServiceNow's commitment to its 'one data model' approach, which has enabled it to expand successfully across enterprise buyers' estates. As noted above, unlike competitors that have grown by buying up different technologies and then struggling to make them work together, ServiceNow has built an engagement layer that spans departmental silos. This foundation - built on its Common Service Data Model (CSDM) and Configuration Management Database (CMDB) - lets ServiceNow function as the connective tissue between various enterprise systems. This approach has been especially valuable as companies struggle with a challenging sprawl of disconnected cloud-based SaaS applications. ServiceNow's platform essentially stitches these isolated systems together, creating workflows that cross departmental boundaries without ripping and replacing existing investments. McDermott hammered this point home during ServiceNow's Q4 2024 earnings call: We have a key differentiator at the architectural level. We don't have to try to translate between our AI models and some third-party system. Other software vendors need to communicate across multiple systems and stitch them together to make their software work, resulting in poor customer experiences saddled with technical debt. This architectural commitment gives ServiceNow a potential leg up as the orchestrator of enterprise AI agents. We saw this with the Yokohama platform release, which introduced preconfigured AI agents across business functions with an AI Agent Orchestrator that ServiceNow describes as a "master brain" for coordinating these agents. This orchestration only works because of ServiceNow's unified data model, which gives AI agents the context they need across organizational boundaries. ServiceNow's SVP and Global Head of AI Go-To-Market, Michael Park, described this orchestrator as "a control tower" that analyzes tasks, creates execution plans, and deploys appropriate AI agents to complete them. The addition of Logik.ai's CPQ capabilities within this framework could potentially enable even more sophisticated automation of the sales process, with AI agents handling complex product configurations and pricing scenarios. Equally, ServiceNow's recent $2.85 billion Moveworks acquisition gives us the clearest picture of this strategy. That deal, as highlighted by diginomica, aims to address a fundamental gap in enterprise AI: the disconnect between finding information and actually doing something with it. As ServiceNow's President and COO Amit Zavery told us: [Moveworks] can provide the front-end, but they can't finish the full intent of the user and complete the task. Essentially, Moveworks gives ServiceNow the employee engagement piece - the front door through which workers interact with enterprise systems. Logik.ai complements this by bringing specialized AI capabilities for complex sales processes. Its CPQ functionality gives AI agents the domain expertise needed to navigate complex product configuration and pricing decisions. When these agents work alongside other agents, through ServiceNow's AI Agent Orchestrator, we could potentially see ServiceNow aiming for the autonomous handling of the entire commercial lifecycle - from initial inquiry through configuration, pricing, ordering, fulfillment, and service. It's hard not to notice that ServiceNow's recent shopping spree represents a significant shift from its traditional reliance on organic growth and smaller, bolt-on acquisitions. The company has long preached the gospel of its "one data model, one platform" approach, in contrast to competitors who rely heavily on acquisitions for growth. The $2.85 billion Moveworks deal was one of ServiceNow's biggest acquisitions ever, and while we don't know what they paid for Logik.ai, the strategic importance suggests the price wasn't small change. The big question is whether ServiceNow can swallow these companies without messing too much with the architectural purity that's been its calling card (we will be asking ServiceNow about this at its upcoming Knowledge event in Las Vegas) - although it's worth noting that ServiceNow has been known to acquire companies for its talent too, which may well also be key here. However, this collection of AI capabilities across different business functions signals ServiceNow's ambition to become the central coordinator for enterprise AI agents. As companies deploy more specialized AI across departments, someone needs to make them all work together. ServiceNow's unified data model - if this can be maintained - gives it a head start in solving this problem, potentially establishing it as the essential control plane for agentic AI across the enterprise. ServiceNow's continued move into CRM through Logik.ai will likely be seen as a swipe against established CRM players like Salesforce, Microsoft Dynamics, and Oracle - but there's a bigger game being played here. Rather than going toe-to-toe on CRM features, ServiceNow is using this architectural advantage to solve the integration headaches that have historically plagued enterprise software. By targeting CPQ - which sits at the intersection of sales, product management, manufacturing, and finance - ServiceNow is going after exactly the kind of cross-functional process where its unified data model is critical. To reiterate what McDermott said last year, it's a game of chess, not checkers.

ServiceNow Supercharges Sales Strategy With Logik.ai Acquisition - ServiceNow (NYSE:NOW)

In a market dominated by tariff tensions, geopolitical surprises, and Fed uncertainty, Matt Maley's technical approach delivers clear entry & exit points for consistent income potential. Try it free for 7 days ServiceNow Inc. NOW has acquired Logik.ai, a company specializing in AI-powered Configure, Price, Quote (CPQ) solutions. The deal is expected to bolster ServiceNow's presence in Customer Relationship Management (CRM) and streamline sales and order management processes. By integrating Logik.ai's technology, ServiceNow aims to simplify complex sales cycles, enhance productivity and improve efficiency for businesses across various industries. Industries such as high-tech manufacturing and medical devices often struggle with inefficient sales processes caused by complex product setups and outdated pricing structures. Also Read: Netflix Rolls Out Enhanced Subtitle & Dubbing Options On TV Logik.ai's AI-powered CPQ solution aims to resolve these challenges by streamlining transaction workflows, minimizing errors, and speeding up deal finalization. The acquisition of Logik.ai is expected to strengthen ServiceNow CRM and Industry Workflows segment, which is already ServiceNow's fastest-growing business. The integration will introduce AI-powered selling tools that refine quoting, order placement, and fulfillment processes. Logik.ai's modular CPQ platform accommodates various sales channels, such as business-to-business, partner networks, and self-service for consumers. Currently, Logik.ai is compatible with nearly 50 technology partners, including ServiceNow. The acquisition is subject to customary regulatory approvals and closing conditions. Details of the transaction were not disclosed. ServiceNow held $2.3 billion in cash and equivalents as of Dec. 31, 2024. NOW Price Action: ServiceNow shares traded lower by 5.09% at $782 at publication Thursday. Read Next: Phoenix Motor And InductEV Power Up EV Fleets With Wireless Charging Tech Photo: Shutterstock NOWServiceNow Inc$780.08-5.33%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum-Growth88.09Quality71.94Value8.09Price TrendShortMediumLongOverview This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs

ServiceNow Acquires Logik.ai to Bolster CRM Offerings | PYMNTS.com

ServiceNow, a company that provides artificial intelligence (AI) agents for businesses, is set to acquire Logik.ai. The deal, announced Thursday (April 3), is designed to accelerate ServiceNow's momentum in sales and order management with the help of Logik.ai's configure, price, quote (CPQ) solution. Logik.ai's best-in-class capabilities for sales and commerce will expand ServiceNow's growth. "Companies in every industry struggle with ineffective sales processes due to complex product configurations, pricing inconsistencies, and error-prone manual quoting," the companies said in a news release. "Sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disconnected approval workflows, leading to delayed deals, lost revenue opportunities, and frustrated customers," they added. "This is especially evident in industries such as manufacturing, high tech, and medical device sales, where the complexities of products and services demand extreme precision and agility." According to the release, Logik.ai integrates AI into its CPQ solution to speed transaction management through an advanced rules engine "that solves for speed, simplicity, and scale." The acquisition will combine these capabilities with ServiceNow's CRM (customer relationship management) and industry workflows, its fastest-growing business. In related news, PYMNTS wrote earlier this week about the rise of agentic AI, which "has become more than a buzzword in a very short period of time." Among the reasons for its progress is its real potential to transform how financial institutions provide services and interact with their customers. Rather than simply performing pattern recognition or automation tasks in isolation, agentic AI can perceive, reason, take action and most importantly, demonstrate self-learning. "In an industry typically known for incremental change, the accelerating traction of agentic AI may represent one of the most disruptive and impactful developments in financial services," that report said. That's the mindset of Amir Wain -- chief executive at i2c -- who recently spoke withPYMNTS CEO Karen Webster about some of the critical infrastructure elements necessary for a successful agentic AI strategy. While many institutions have embraced AI at the margins, Wain said most have only scratched the surface of what agentic AI can accomplish, due in part to the fact that many banks still rely on legacy systems that make data tough to access in real time. He also stressed that agentic AI requires vast amounts of contextual information. "If I still want to interact the same way that I did, then I'm really not maximizing the capabilities of agentic AI," he said.

ServiceNow to boost CRM offering with acquisition of Logik.ai's best-in-class, AI-powered CPQ solution

Logik.ai's technology will accelerate ServiceNow's CRM footprint and momentum in Sales and Order Management SANTA CLARA, Calif. -- April 3, 2025 -- ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced it signed a definitive agreement to acquire Logik.ai, an industry leader with a modern, AI‑powered, and composable Configure, Price, Quote (CPQ) solution. Logik.ai's best‑in‑class capabilities for sales and commerce will expand ServiceNow's growing CRM footprint and empower sales organizations to close deals faster, boost productivity levels, and achieve greater efficiency. The acquisition will accelerate ServiceNow's momentum in Sales and Order Management (SOM), the critical process that governs the commercial lifecycle from opportunity management, quoting, and order placement, through fulfillment and delivery, to renewals and expansions. Companies in every industry struggle with ineffective sales processes due to complex product configurations, pricing inconsistencies, and error‑prone manual quoting. Sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disconnected approval workflows, leading to delayed deals, lost revenue opportunities, and frustrated customers. This is especially evident in industries such as manufacturing, high tech, and medical device sales, where the complexities of products and services demand extreme precision and agility. Logik.ai integrates AI into its modern CPQ solution to accelerate the entire transaction management cycle through an advanced rules engine that solves for speed, simplicity, and scale while powering a consumer‑grade experience for both sellers and buyers. ServiceNow CRM & Industry Workflows, already ServiceNow's fastest‑growing business, plus Logik.ai's best‑in‑class capabilities for AI‑powered selling, will drive new levels of performance in sales and commerce for customers. "ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI‑powered selling experience across channels. By adding Logik.ai's industry‑leading sales and commerce solution to our CRM offering, ServiceNow will further enhance our capability to sell, fulfill, and service on a single platform. It's about delivering a fundamentally different vision and approach to traditional CRM and CPQ offerings -- one that addresses the real pain points in connecting end‑to‑end customer experiences," said John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow. "Customers want consumer‑grade experiences that are simple, scalable, fast, and accurate so they can focus on what matters most: closing deals, enabling customer success, and driving expansion opportunities. Logik.ai's next generation technology will enable us to rapidly deliver that unique value. When combined with our powerful AI platform for business transformation, we will redefine what a leading CRM solution can do," continued Ball. "We invested early in innovations like AI and consumer‑grade experiences that are re‑writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum," said Christopher Shutts, CEO and cofounder of Logik.ai. "Businesses are frustrated by solutions that force them into slow and cumbersome experiences that weigh down sales productivity. Logik.ai's transformative solution combined with ServiceNow's innovative, AI‑fueled platform ensures speed and efficiency through the full sales lifecycle from lead and opportunity through to fulfillment, renewal, and upsell. We look forward to becoming part of ServiceNow to help customers achieve greater simplicity and scale across the entire CRM process." Make sales cycles seamless with smarter CPQ Logik.ai offers seamless experiences for stakeholders across a multitude of sales workflows, including direct sales, partner, direct‑to‑business, consumer self‑service, and more. Logik.ai's flexible, composable solution is designed for speed and handling large volumes of users and quote lines at scale, and the company is driving success for brands such as Keysight, Oldcastle Infrastructure, Lamons, CORT, and more. Logik.ai, which already integrates with nearly 50 technology partners, including ServiceNow, will seamlessly connect with ServiceNow's Customer Service Management and Sales and Order Management solutions to streamline complex selling processes and unlock more efficient self‑service capabilities for customers and partners. This advancement will be a natural step forward in ServiceNow's CRM strategy, building on core strengths of connecting functional teams and powering simple, efficient workflows. ServiceNow's CRM offering addresses the full customer lifecycle, from sales and service in the front office, to order management and fulfillment to renewals and upsells. The company's recently announced Yokohama platform release further strengthens its CRM & Industry Workflows business with capabilities like self service commerce portals, turnkey CCaaS integrations, and AI agents designed specifically for CRM use cases. These include CSM triage agents for customer service cases, as well as network test and repair AI agents, all designed to reduce friction and unify the customer experience on a single platform. An innovator in the customer service and support market since 2016, ServiceNow transforms customer experiences through the power of the ServiceNow Platform, which connects people, data, and systems organization‑wide to provide frictionless customer service and sales, from first contact to resolution. Transaction Details The transaction is subject to customary regulatory approvals and closing conditions. Additional Information Use of forward‑looking statements This press release contains "forward‑looking statements" about the expectations, beliefs, plans, intentions, and strategies relating to ServiceNow's proposed acquisition of Logik.ai. Such forward‑looking statements include, among others, statements regarding future product capabilities and offerings and expected benefits to ServiceNow and its customers arising from and in relation to the proposed acquisition and the timing of closing of the proposed acquisition. Forward‑looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward‑looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward‑looking statements we make. We undertake no obligation, and do not intend, to update the forward‑looking statements. Factors that may cause actual results to differ materially from those in any forward‑looking statements include, without limitation, challenges with completion of the proposed acquisition as anticipated, including obtaining regulatory approvals and other conditions to the completion of the proposed acquisition; the effect of the announcement or pendency of the proposed acquisition on Logik.ai's business, operating results, and relationships with customers, suppliers, competitors and others; risks that the proposed acquisition may disrupt Logik.ai's current plans and business operations; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the outcome of any legal proceedings related to the proposed acquisition; restrictions during the pendency of the proposed acquisition that may impact Logik.ai's ability to pursue certain business opportunities or strategic transactions; challenges or delays in assimilating or integrating Logik.ai's technology into our platform; challenges retaining employees of Logik.ai after the proposed acquisition closes; unanticipated obligations or liabilities related to Logik.ai's legacy business; potential adverse tax consequences and the potential effects on the accounting of the proposed acquisition; and disruption to our business and diversion of our management's attention and other resources. Further information on factors that could affect our financial and other results is included in the filings we make with the U.S. Securities and Exchange Commission from time to time. About ServiceNow ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com. © 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. http://www.servicenow.com About Logik.ai Logik.ai is an end‑to‑end omnichannel CPQ platform designed to drive sales performance and enable optimized customer experiences for any business selling complex products or services. Embedded with first‑to‑market AI innovation, Logik.ai is an API‑first, fully composable solution that combines dynamic product discovery, a proprietary configuration and solving engine, centralized transaction management, customized pricing logic, and flexible customer agreements. Founded in 2021 by CPQ industry veterans and backed by Emergence Capital, Salesforce Ventures, ServiceNow Ventures, High Alpha, and Permanent Capital Logik.ai is redefining how businesses can maximize revenue through CPQ and digital commerce. For more information, please visit www.logik.ai.