Shiprocket Launches AI-Powered Copilot to Empower Indian MSMEs in E-commerce

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Shiprocket introduces an AI-powered virtual assistant, Copilot, designed to help over 100,000 Indian MSMEs manage and expand their e-commerce businesses more efficiently.

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Shiprocket Unveils AI-Powered Copilot for MSME E-commerce Growth

Shiprocket, a leading Indian e-commerce enablement platform, has launched Shiprocket Copilot, an innovative AI-powered assistant designed to revolutionize the way over 100,000 small and medium-sized enterprises (MSMEs) manage their online businesses 12. This move comes in response to the growing demand for accessible and affordable AI technologies in the MSME sector, as highlighted by a recent Meta study 3.

Meeting the AI Demand in MSME Sector

The Meta study revealed that 94% of MSMEs acknowledge AI's potential to drive significant business growth, with 91% emphasizing the need for accessible and affordable AI technologies 1. Recognizing this demand, Shiprocket developed Copilot to bridge the technology gap in the MSME ecosystem, enabling small businesses across India to optimize operations and build a more sustainable, self-reliant digital future 2.

Key Features and Capabilities

Shiprocket Copilot offers a comprehensive suite of features tailored specifically for Indian MSMEs:

  1. Instant Answers: Provides quick, relevant responses to questions about platform usage and data insights 2.
  2. Real-Time Resolution: Backed by an extensive knowledge base updated every 15 days 12.
  3. Contextual Understanding: Utilizes advanced GenAI models like LLaMA, GPT, and Gemini to deliver precise, multilingual answers 12.
  4. User-Friendly Interface: Offers 24/7 step-by-step guidance for managing tasks independently 2.

The AI assistant handles a wide range of critical tasks, including processing orders, checking COD billing, assisting with international shipping queries, and providing support for WhatsApp integration 12.

Empowering MSMEs for Digital Success

Saahil Goel, MD & CEO of Shiprocket, emphasized that Copilot is designed to simplify and streamline decision-making for small businesses 1. "This tool does more than just answer queries -- it's a dynamic support system that grows with our merchants' needs, helping them adapt to market changes swiftly and contribute to a self-reliant, digitally empowered India," Goel stated 1.

Future Developments and Impact

Shiprocket plans to continually upgrade Copilot's capabilities with enhanced data analytics, predictive insights, and advanced AI-driven recommendations 12. This ongoing development aims to make the process even smoother for merchants and fuel the journey toward a digitally empowered and self-reliant India 2.

The introduction of Shiprocket Copilot aligns with the company's mission to empower Indian businesses by unleashing the true power of e-commerce 2. As the e-commerce landscape continues to evolve rapidly, tools like Copilot are expected to play a crucial role in helping MSMEs stay competitive and agile in the digital marketplace 13.

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