Snapchat Integrates Google's Gemini AI to Power Its Chatbot and Generative AI Features

Snapchat taps Google's Gemini to power its chatbot's generative AI features

Snap has entered into an expanded partnership with Google Cloud to power generative AI experiences within Snapchat's My AI chatbot. The chatbot will leverage the multimodal capabilities of Gemini AI to enable the chatbot to understand different types of information like text, audio, images, and videos. Gemini is powering the Google Lens-like features that Snapchat announced and its annual Snap Partner Summit last week. For example, users can ask My AI to translate a photo of a street sign in a foreign country or ask the chatbot to select the healthiest option on a menu. Snap first launched My AI back in February 2023. At launch, the chatbot was powered by OpenAI's ChatGPT. Now, the company is tapping Google's generative AI models to allow the chatbot also to process images, videos, and text. Google said in an announcement that following Snapchat integration into Gemini into My AI, the chatbot saw over 2.5x as much engagement within the United States. "This partnership with Google Cloud reinforces everything that's so important to serving our community," said Snap CEO Evan Spiegel, in the press release. "Snap is all about empowering people to express themselves, live in the moment, learn about the world, and have fun together. Now with Gemini in My AI, Snapchatters can learn so much more about the world, do it really quickly in the moment, and easily share that with friends." Today's announcement comes as Snap and Google Cloud have had a partnership for over 10 years. While it makes sense for Snapchat to invest in new AI features, given that its competitors are also doing so, there are already concerns about the potential risks My AI poses to users, especially children. By making the chatbot even smarter, the potential for risks may grow.

Snapchat teams up with Google for cool Gemini-powered AI features

Thanks to the partnership, Snapchat's My AI chatbot will become more capable and offer new AI experiences. Hey, Snapchatters! Some exciting news is coming out of Google's Gemini event. The search giant is expanding its partnership with the social media platform to make the "My AI" chatbot smarter than before. The My AI chatbot in Snapchat is presently powered by OpenAI's GPT models and has been trained on a diverse range of texts, with additional safety enhancements and controls unique to Snapchat. With this upgrade, My AI is becoming more capable thanks to Google Gemini. It can now understand and work with different types of information, such as text, pictures, and videos, making it multimodal in nature. This means you can snap a photo of a street sign while traveling and ask My AI to translate it for you. Or, take a video of snacks and ask which one is the healthiest. If these features sound familiar, that's because Google Lens and the Gemini chatbot can perform similar functions. Evan Spiegel, Snap's CEO, said this partnership is all about empowering users to explore and share in real time. He claims that the results of My AI's new capabilities, thanks to Google Gemini, are impressive. "Snapchatters can learn so much more about the world, do it really quickly in the moment, and easily share that with friends," he added. Users can expect more AI features to be added to Snapchat thanks to the extended partnership between the two companies.

Snap Integrates Google's Generative AI Model Into Chatbot

Snap Inc. will start using Google's generative artificial intelligence model to help power Snapchat's AI chatbot, part of a broader plan to boost engagement and increase user time spent on the messaging app. Snap has been investing in new AI features as it competes with larger peers, such as Meta Platforms Inc., which also has its own AI chatbot. Alphabet Inc.'s Google, meanwhile, has been seeking new corporate clients for its Gemini AI model as a way to boost business. The two companies announced the new partnership Tuesday.

Snap to integrate Google's Gemini AI in its chatbot, shares gain By Investing.com

Snap (SNAP) announced an expanded partnership with Google Cloud to integrate Google's Gemini AI into its popular My AI chatbot, driving shares up by 1% in premarket trading on Tuesday. The strategic move aims to enhance the generative AI experiences offered to Snapchat's 850 million monthly users, which is expected to make interactions with My AI more engaging and versatile. Snapchat's My AI chatbot will now leverage Gemini on Vertex AI. The company explained in its press release that the advanced technology will enable the chatbot to process and interpret multimodal inputs, such as text, audio, images, video, and even code. They added that Snapchat users can now ask My AI to perform tasks like translating a street sign while traveling abroad or comparing the health benefits of different snacks using video input. "Since Snapchat deployed Gemini on Vertex AI to support My AI, the company saw over 2.5x as much engagement within Snapping to My AI in the United States," said Snap. Evan Spiegel, CEO of Snap, commented: "Now with Gemini in My AI, Snapchatters can learn so much more about the world, do it really quickly in the moment, and easily share that with friends." Google Cloud CEO Thomas Kurian also praised the collaboration, highlighting Snap's leadership in using generative AI to enrich user experiences. "Gemini models on Vertex AI are now powering millions of multimodal interactions in the Snapchat app every day that allow Snapchatters to better engage with My AI -- with built-in accuracy and safety features," Kurian stated. The partnership between Snap and Google Cloud, which began in 2011, continues to evolve as Snap incorporates Google CCloud'sAI and machine learning technologies to fuel growth and enhance user experiences.