Spotify's New 'Music Pro' Plan to Feature AI-Generated Mixes and Premium Perks

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On Mon, 17 Feb, 4:01 PM UTC

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Spotify is reportedly developing a new premium tier called 'Music Pro', which may include AI-powered mixing tools and exclusive perks, as part of its strategy to increase revenue and offer more value to subscribers.

Spotify's New Premium Tier: 'Music Pro'

Spotify, the leading music streaming platform, is reportedly planning to introduce a new premium tier called 'Music Pro'. This move comes as part of the company's strategy to generate more revenue in response to slowing growth in key markets like the US 12.

AI-Powered Mixing Tool

One of the most intriguing features of the proposed 'Music Pro' tier is an AI-powered mixing tool. This innovative feature would allow users to create custom mixes by combining tracks from different artists 1. While the specifics of this AI technology are yet to be revealed, it represents a significant step towards integrating artificial intelligence into music consumption and creation.

Additional Premium Perks

The 'Music Pro' tier is expected to offer a range of exclusive perks to justify its additional cost. These may include:

  1. Higher-quality audio: Building on the previously announced Spotify Hi-Fi (now called Spotify Super Premium), which offers lossless audio 2.
  2. Improved concert ticketing options: Potentially including presales and VIP seating 1.
  3. Other exclusive features: To be introduced over time as part of a phased rollout 2.

Pricing and Availability

While the final details are still being ironed out, sources suggest that the 'Music Pro' tier could cost an additional $6 per month on top of the existing premium subscription 12. The pricing is likely to vary based on location, with lower rates potentially offered in developing markets 2.

Industry Context

Spotify's move towards a super-premium tier aligns with broader trends in the music streaming industry:

  1. Pressure from major labels to increase revenue due to slowing growth in mature markets 2.
  2. Competition from other platforms offering high-quality audio, such as Apple Music and Tidal 1.
  3. Ongoing negotiations with music labels over rights and royalties 2.

Expanding Beyond Music

In addition to enhancing its music offerings, Spotify has been diversifying its content:

  1. Introduction of audiobooks 2.
  2. Launch of video podcasts featuring top influencers and creators 2.

These expansions reflect Spotify's ambition to become a comprehensive content platform, catering to a wide range of media consumption preferences.

Challenges and Criticisms

Despite the potential benefits, Spotify's new tier has faced some criticism:

  1. Concerns about fair compensation for artists, given the already low per-stream payouts 1.
  2. Questions about the ethics of using AI to remix artists' work without explicit permission 1.
  3. Skepticism about the value proposition of the new tier, given that some features are already available on other platforms 1.

As Spotify continues to develop and refine its 'Music Pro' offering, it will need to address these concerns to ensure a successful launch and adoption of the new premium tier.

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