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AI journalism startup Symbolic.ai signs deal with Rupert Murdoch's News Corp | TechCrunch
Newsrooms have been experimenting with AI for several years now but, for the most part, those efforts have been just that: experiments. A relatively unknown startup, Symbolic.ai, wants to change that, and it just signed a major deal with News Corp, the media conglomerate owned by Rupert Murdoch. News Corp, the major assets of which include MarketWatch, the New York Post, and the WSJ, is set to begin using Symbolic's AI platform with its financial news hub Dow Jones Newswires. Symbolic.ai, which was founded by former eBay CEO Devin Wenig and Ars Technica co-founder Jon Stokes, says its AI platform can "assist in the production of quality journalism and content" and that its tool has even led to "productivity gains of as much as 90% for complex research tasks." The platform is designed to make editorial workflows more efficient, providing improvements in areas like newsletter creation, audio transcription, fact-checking, "headline optimization," SEO advice, and others. In general, News Corp has shown a willingness to integrate AI into its media operations. In 2024, the company signed a multi-year partnership with OpenAI, wherein it would license its material to the AI company. Last November, the media conglomerate signaled that it was considering branching out, and licensing its material to other AI companies.
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Rupert Murdoch's News Corp signs major deal with AI journalism startup
TL;DR: News Corp has partnered with AI journalism startup Symbolic.ai, founded by Devin Wenig and Jon Stokes, to enhance media workflows with AI-driven tools for research, fact-checking, SEO, and content creation. This collaboration aims to boost productivity and efficiency across News Corp's major media assets. Rupert Murdoch's News Corp has signed a deal with Symbolic.ai, a new AI journalism startup that will be joining News Corp's expansive media conglomerate. Symbolic.ai was founded by former eBay CEO Devin Wenig and Ars Technica co-founder Jon Stokes. According to the creators, Symbolic.ai is capable of assisting journalists in the production of quality journalism and content, and its implementation has led to "productivity gains of as much as 90% for complex research tasks." The creators say the platform is intended to make workflows more efficient, such as the creation of newsletters, fact-checking, headline optimization, SEO advice, and audio transcription. News Corp hasn't shied away from the emergence of AI, with the company announcing in 2024 that it signed a deal with ChatGPT creator OpenAI for it to license News Corp content. Then in November last year, News Corp said it was considering expanding the licensing of its content to other AI companies. For those who don't know, News Corp owns major media assets such MarketWatch, the New York Post, The Wall Street Journal, Sky News Australia, The Times, and book publishing company HarperCollins.
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This AI Startup Just Landed a Deal That Could Transform Newsrooms
Symbolic.ai, a startup that provides newsrooms and communications professionals with an all-in-one AI platform, has announced a major new partnership with News Corp, the Rupert Murdoch-founded conglomerate behind Dow Jones (which includes The Wall Street Journal, Barron's, MarketWatch, and Dow Jones Newswires) as well as major titles in the UK and Australia. As part of the partnership, every newsroom under the News Corp umbrella will have the option to use the platform. The company was founded in 2024 by Devin Wenig, who ran Thomson Reuters Markets in the late 2000s and was the CEO of eBay for most of the 2010s, along with Ars Technica cofounder Jon Stokes. During his time at Reuters, Wenig became intimately familiar with what he calls "pure journalism," referring to the act of interviewing people and developing a thesis for an article. But he noticed over time that ancillary activity (like posting on social media and reformatting stories) were taking up more and more of reporters' time. At eBay, Wenig got an early taste of the AI-powered future when he met Sam Altman. In the 2010s, the two held discussions about developing an AI-powered catalogue for eBay, and while the talks didn't get very far, Wenig was immediately taken by the potential of generative AI.
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Rupert Murdoch's News Corp has signed a major deal with Symbolic.ai, an AI journalism startup founded by former eBay CEO Devin Wenig and Ars Technica co-founder Jon Stokes. The platform promises productivity gains of up to 90% for complex research tasks and will be deployed across News Corp's media properties, starting with Dow Jones Newswires.
Rupert Murdoch's News Corp has struck a significant deal with Symbolic.ai, marking one of the most substantial moves yet to integrate AI into media operations at scale
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. The AI journalism startup, founded in 2024 by Devin Wenig and Jon Stokes, will deploy its platform across the media conglomerate's vast portfolio, which includes The Wall Street Journal, MarketWatch, the New York Post, and Dow Jones Newswires2
. As part of the News Corp partnership, every newsroom under the conglomerate's umbrella will have the option to use the AI platform for newsrooms3
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Source: TweakTown
The AI journalism startup claims its platform can deliver productivity gains of as much as 90% for complex research tasks, a figure that could reshape how newsrooms allocate resources
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. Symbolic.ai is designed to boost editorial efficiency across multiple workflows, including newsletter creation, audio transcription, fact-checking, headline optimization, and SEO optimization2
. The platform aims to assist journalists in producing quality content while reducing the time spent on ancillary tasks that have increasingly consumed reporters' schedules.Devin Wenig, who served as CEO of eBay for most of the 2010s and ran Thomson Reuters Markets in the late 2000s, co-founded the company alongside Jon Stokes, the co-founder of Ars Technica
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. During his tenure at Reuters, Wenig observed how ancillary activities like social media posting and story reformatting were consuming more of reporters' time, pulling them away from core journalism3
. His early exposure to generative AI came through discussions with Sam Altman at OpenAI about developing an AI-powered catalogue for eBay, sparking his interest in the technology's potential3
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This deal represents the latest step in News Corp's willingness to embrace AI technology. In 2024, the company signed a multi-year licensing agreement with OpenAI, allowing the AI company to use News Corp content for training purposes
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. By November, the media conglomerate signaled it was considering expanding its content licensing to other AI companies beyond OpenAI1
. The Symbolic.ai deployment will begin with Dow Jones Newswires, News Corp's financial news hub, before potentially expanding to other properties1
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Source: Inc.
While newsrooms have been experimenting with AI for several years, most efforts have remained limited in scope
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. This partnership could transform newsroom operations by moving AI from experimental phase to operational deployment at one of the world's largest media organizations. The success or failure of this implementation will likely influence how other major publishers approach AI adoption. As News Corp's properties span multiple countries and formats—from Sky News Australia to The Times in the UK to book publisher HarperCollins—the deal provides a testing ground for AI journalism across diverse editorial environments2
. Industry observers will be watching closely to see whether the promised efficiency gains materialize and how journalists adapt to working alongside AI tools in their daily workflows.Summarized by
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