TELUS Digital Clarifies Its Role in Content Moderation Amid Market Speculation

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On Sat, 11 Jan, 8:02 AM UTC

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TELUS Digital issues a statement addressing recent trading activity and clarifying its content moderation services, emphasizing its non-involvement in U.S. fact-checking while highlighting its AI and digital transformation capabilities.

TELUS Digital Addresses Market Speculation

TELUS Digital, a subsidiary of TELUS (NYSE:TU), has issued a press release to address recent trading activity in its subordinate voting shares. The company's statement comes in response to widespread media coverage following a January 7, 2025 announcement by a leading social media company regarding changes to its third-party fact-checking practices in the United States 12.

Clarification on Content Moderation Services

TELUS Digital has explicitly stated that it does not provide third-party fact-checking services in the U.S. for the social media company in question. However, the company did clarify its role in content moderation, primarily focused on European markets where specific laws govern such practices 12.

As part of its Trust, Safety & Security portfolio, TELUS Digital offers a range of content moderation services, including:

  1. Channel and community management
  2. User safety
  3. Know Your Client and identification verification
  4. Fraud detection

The company's moderation efforts target content related to criminal activity, fraud, deception, abuse, hate, bullying, graphic content, violence, terrorism, and other potentially harmful or illegal material 12.

TELUS Digital's Service Offerings

Beyond content moderation, TELUS Digital provides a diverse array of services:

  1. Digital Customer Experience (CX)
  2. Artificial Intelligence (AI) Data Solutions
  3. Enterprise Digital & Technology Services

The company's portfolio includes digital IT services, such as cloud solutions and AI-fueled automation, as well as front-end digital design and consulting services 12.

Fuel iX: TELUS Digital's Proprietary GenAI Engine

At the core of TELUS Digital's innovation efforts is Fuel iXâ„¢, its proprietary Generative AI engine. This technology assists enterprises in advancing their GenAI initiatives from pilot stages to working prototypes and full-scale production. Fuel iXâ„¢ is designed to operate quickly, securely, and responsibly across multiple environments, applications, and cloud platforms 12.

Company Ethos and Approach

TELUS Digital emphasizes its purpose-driven approach, leveraging technology, human ingenuity, and compassion to create positive outcomes and foster inclusive communities globally. The company adheres to "Humanity-in-the-loop" principles, ensuring a responsible approach to developing and deploying transformational technologies 12.

Financial Reporting

TELUS Digital has announced that it will report its fourth quarter and full-year 2024 results in February, with the exact date to be announced in due course 12.

As the digital landscape continues to evolve, TELUS Digital's clarification of its role in content moderation and emphasis on AI-driven solutions highlights the complex interplay between technology, regulation, and public perception in the digital age.

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