TikTok Launches AI-Powered Ad Creation Tool Globally, Partners with Getty Images

TikTok makes AI driven ad tool available globally

San Francisco (AFP) - TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology. The news came with word that Getty Images will make its stockpile of pictures and video available to TikTok's AI‑powered video generation tool -- called Symphony Creative Studio. Brands will be able to use Getty's licensed images and videos to create AI-generated ads, including marketing messages featuring characters resembling real people, according to the companies. Getty and TikTok did not disclose financial terms of the deal. The Getty Images integration is part of an expansion of TikTok tools for advertisers and content creators, according to the Chinese-owned app. "We aim to empower advertisers and help them connect with their communities with the power of generative AI," TikTok head of creative product monetization Andy Yang said in a joint release. AI-driven tools with the potential to help make money have been eagerly sought since generative AI caught the world's attention with OpenAI's release of ChatGPT in late 2022. The technology can produce videos, pictures or written works quickly based on demands expressed in everyday language. Questions have arisen, however, regarding how companies investing billions of dollars in AI will profit from it. Last month, online advertising titans Amazon, Google, and Facebook-parent Meta launched tools putting AI to work helping create ads for their platforms. "With the surge in demand for authentic storytelling in advertising, the need for captivating, high‑quality content to convey these stories effectively to audiences has never been greater," Getty Images senior vice president of global strategic partnerships Peter Orlowsky said in the joint release. Generative AI models trained on images, articles and other data found online have elated some users, while arousing ire in authors, artists and others who believe their creations are being absorbed without them being asked or compensated. Publications such as the New York Times have filed lawsuits to defend their content, while some news organizations have opted to make licensing deals.

TikTok makes AI driven ad tool available globally

SAN FRANCISCO (AFP) - TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology. The news came with word that Getty Images will make its stockpile of pictures and video available to TikTok's AI-powered video generation tool -- called Symphony Creative Studio. Brands will be able to use Getty's licensed images and videos to create AI-generated ads, including marketing messages featuring characters resembling real people, according to the companies. Getty and TikTok did not disclose the financial terms of the deal. The Getty Images integration is part of an expansion of TikTok tools for advertisers and content creators, according to the Chinese-owned app. "We aim to empower advertisers and help them connect with their communities with the power of generative AI," TikTok head of creative product monetization Andy Yang said in a joint release. AI-driven tools with the potential to help make money have been eagerly sought since generative AI caught the world's attention with OpenAI's release of ChatGPT in late 2022. The technology can produce videos, pictures or written works quickly based on demands expressed in everyday language. Questions have arisen, however, regarding how companies investing billions of dollars in AI will profit from it. Last month, online advertising titans Amazon, Google, and Facebook-parent Meta launched tools putting AI to work helping create ads for their platforms. "With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater," Getty Images senior vice president of global strategic partnerships Peter Orlowsky said in the joint release. Generative AI models trained on images, articles, and other data found online have elated some users while arousing ire in authors, artists, and others who believe their creations are being absorbed without them being asked or compensated. Publications such as the New York Times have filed lawsuits to defend their content, while some news organisations have opted to make licensing deals.

TikTok plugs Getty Images into its AI-generated ads and avatars

TikTok will let advertisers pull in content from Getty Images when using the platform's AI ad creation tool. With the integration, advertisers can use Getty's licensed images and videos to make ads containing AI-generated content, including AI avatars that look like real people. The integration will be available through TikTok's Symphony Creative Studio -- an AI-powered video generation tool that rolled out today for all advertisers. This tool can generate a video based on a product description, add an AI avatar to "speak" about it, and even incorporate AI-powered dubbing in different languages. Advertisers can also use the tool to generate multiple versions of an ad, as well as "remix" an existing one. Since launching its own AI image generator last year, Getty Images has struck deals throughout the AI industry, giving companies like Nvidia and Picsart access to its swath of licensed content that's safe for commercial use. "This collaboration offers seamless integration into TikTok's Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok‑first content with ease," Peter Orlowsky, Getty Images' senior vice president of global strategic partnerships said in the announcement.

TikTok integrates Getty Images for AI-driven ads

TikTok will allow advertisers to pull in content from Getty Images using its AI-powered ad creation tool, Symphony Creative Studio. This integration, announced on November 14, 2024, enables brands to create engaging ads featuring both licensed imagery and AI-generated elements, including lifelike avatars. TikTok users can now leverage Getty Image libraries With Symphony Creative Studio now available for all advertisers, TikTok users can leverage Getty's vast library of premium images and videos to craft ads that resonate with audiences. This feature enables the generation of videos based on product descriptions and incorporates AI avatars that can communicate in various languages, enhancing the customization and effectiveness of advertising campaigns. Peter Orlowsky, Getty Images' Senior Vice President of Global Strategic Partnerships, emphasized the significance of this collaboration, stating, "This collaboration offers seamless integration into TikTok's Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos..." He highlighted how this move meets the escalating demand for high-quality content that effectively engages audiences through authentic storytelling. Canada forces TikTok out of the country The integration is part of TikTok's broader strategy to enhance its creative tools, aiming to simplify the creative production process. By bridging the gap between ideation and execution, TikTok seeks to facilitate a more efficient advertising experience for marketers, ultimately leading to better performance and results. Andy Yang, Head of Monetization Creative Product at TikTok, noted the intent behind this partnership: "At TikTok, we aim to empower advertisers and help them connect with their communities with the power of generative AI." As the demand for authentic and captivating storytelling in advertising grows, this collaboration provides advertisers with the necessary resources to develop compelling content. With AI-generated visuals and access to Getty's licensed materials, TikTok advertisers can experiment with creativity like never before. They can create multiple ad versions or even remix existing content, all while ensuring they're using commercially safe images and videos. The integration reflects a significant step for Getty Images, which has increasingly made its premium creative content available across various platforms within the AI industry. Since launching its own AI image generator last year, the company has partnered with other tech giants, enhancing access to its licensed content safe for commercial use. This expansion within the AI landscape allows marketers to scale their efforts with the assurance of using high-quality imagery. For brands eager to enhance their advertising game on TikTok, the door is now open to a world of creative possibilities, all thanks to the groundbreaking integration with Getty Images. With easy access to rich visual content and the capability for personalized AI elements, marketers can tell their stories in a more engaging and appealing way.

TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers | PYMNTS.com

"Part of TikTok's Symphony creative AI suite, Symphony Creative Studio aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production," the company said in the release. With one feature, businesses and marketers can create video content by inputting information and assets or importing them directly from a URL. Using these assets and licensed videos, images, sounds and avatars from TikTok partners, Symphony Creative Studio generates videos that can then be edited and exported by the advertiser, according to the release. Another feature enables users to create videos with AI-driven avatars by choosing a stock or custom avatar, inputting a script and choosing a language. The tool will bring the content to life with avatars in videos that the advertiser can then enhance and export, the release said. A third feature allows select advertisers to generate custom avatars of their brand IP, spokesperson or partner creator by verifying their identity and consent and then uploading videos of the individual to be transformed into an avatar, per the release. Symphony Creative Studio can also translate and dub videos, edit existing videos and provide auto-generated videos based on the advertiser's past activity on the platform, according to the release. The tool is now available to all logged-in TikTok for Business users, per the release. Other companies have been rolling out AI-powered tools for their advertisers and partners as well. In October, Amazon Ads debuted two AI tools designed to help advertisers expand their reach. The company's Audio generator enables advertisers to develop audio ads by inputting their Amazon-listed product to get a voiceover script based on the product information, while its creative studio includes AI-powered image and video -- and eventually, audio -- generation capabilities into one experience.

TikTok makes its AI ad creation tool available to all advertisers

30+ languages supported and your choice of pre-built or custom avatars TikTok has announced it is making its Symphony Creative Studio available to all advertisers in a welcome move set to save stress and time when creating new content. Symphony Creative Studio comprises an AI-powered video-generation tool that can create videos with minimal user input in a few minutes. The tool works by inputting relevant information into the input field, such as a product's information sheet and other assets, which then fuels the AI tool's output. Users can also paste the product's URL directly into the tool for easier content generation. Some of the use cases highlighted include being able to localize content for different markets with support for different languages, and the ability to create a digital avatar that can follow a script. The pre-built avatars, based on licensed actors, support 30+ languages, however advertisers can also build their own custom avatars. Symphony Creative Studio generates a series of videos, layouts and scripts, based on existing high-performing content on the app. TikTok has also worked with partners like Billo and Getty Images to use assets that have been cleared for commercial use, giving advertisers one less thing to worry about. After selecting their preferred video, advertisers can then edit and customize further before exporting and downloading. Recognizing that artificial intelligence can pose some risks, particularly to privacy and security, TikTok assures us that "custom avatars are created solely from approved footage with explicit consent," and that AI-generated content is marked accordingly for full transparency. Looking ahead, the platform is also planning to add script generation and a tool to adjust variables in existing videos to drive more engagement. Symphony Creative Studio is now available for all TikTok for Business users.