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On Fri, 7 Feb, 12:13 AM UTC
2 Sources
[1]
Tinder will try AI-powered matching as dating app continues to lose users | TechCrunch
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the "swipe" that defined the dating app in its earlier days and influenced an entire industry to adopt the gesture as the go-to standard. In its Q4 earnings release, the company noted that the AI-curated recommendations would deliver more "personalized and engaging matches." Match Group CFO Gary Swidler told investors on the Q4 earnings call that the AI-driven matching feature will give users "something other than swiping" as a way to meet. However, he clarified that AI matching would be a complement to swiping, not a replacement. "We want to see a significant number of people engage with that feature and give it a try ... We also want to see improvement in quality matches," Swidler said. "We want to see that product really deliver for people in terms of enhanced quality matches that will improve the perception of the product, which should help us drive user growth." Also mentioned on the call was another AI feature, the AI Photo Finder, which helps users pick out the best profile photos for their dating profiles. It launched last year. AI-powered additions come at a challenging time for Tinder and the dating app industry as a whole. Over time, young singles have grown tired of online dating, which they say no longer feels spontaneous and fun and instead seems more like work. Amid safety and privacy concerns, bad behavior from fellow dating app users, and a realization that these apps had presented an illusion of choice when, in reality, their potential for matches was more limited, consumers have been leaving Tinder and others behind. During the call, the company admitted that Tinder's global user growth was still in decline. In October, Tinder's monthly active users (MAUs) were down 10% year over year, a number that only slightly increased to reach a 9% decline over the next two months. The app then saw MAUs decline "about 8%" in January, which execs tried to spin as a positive signal. Tinder's direct revenue also missed the company's internal guidance, coming in at $476 million, below the forecast range of $480-$485 million. "I'd love to see us get back to growth, but I think we have to take the baby steps first. We've got to roll out these product initiatives, see them drive improved user trends," Swidler said of the new products, including the AI discovery and matching features. The company also plans to make its "Friends in Common" feature more broadly accessible. As part of its attempt at course correction, Match Group named Zillow Group co-founder Spencer Rascoff as its new CEO. Rascoff spoke bullishly on the potential for AI-powered online dating, saying that he thought that "this Cambrian explosion in AI is going to allow Match Group to have the same kind of business inflection that the shift from desktop to mobile created for our category and other categories around 10 years ago -- when mobile exceeded desktop." That's quite the bet. He pointed to other consumer mobile apps like TikTok, Instagram, and Snapchat that benefitted from AI features in terms of both engagement and retention, adding, "I see the same potential for us." While Match execs may be optimistic, it's clear that the dating app market is headed for change. Beyond Tinder's declines, the company missed estimates in Q4 with earnings of 82 cents per share, below analyst expectations of 84 cents. While it delivered on revenues, bringing in $860 million in the quarter, above estimates, it also represented a 0.7% year-over-year decline. In its Q1 2025 guidance, the company said it planned for revenues of $820 million to $830 million, down 3 to 5% year-over-year, thanks to Tinder's negative MAU trends.
[2]
Tinder will try AI-powered matching as the dating app continues to lose users | TechCrunch
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the "swipe" that defined the dating app in its earlier days and influenced an entire industry to adopt the gesture as the go-to standard. In its Q4 earnings release, the company noted that the AI-curated recommendations would deliver more "personalized and engaging matches." Match Group CFO Gary Swidler told investors on the Q4 earnings call that the AI-driven matching feature will give users "something other than swiping" as a way to meet. However, he clarified that AI matching would be a complement to swiping, not a replacement. "We want to see a significant number of people engage with that feature and give it a try ... We also want to see improvement in quality matches," Swidler said. "We want to see that product really deliver for people in terms of enhanced quality matches that will improve the perception of the product, which should help us drive user growth." Also mentioned on the call was another AI feature, the AI Photo Finder, which helps users pick out the best profile photos for their dating profiles. It launched last year. AI-powered additions come at a challenging time for Tinder and the dating app industry as a whole. Over time, young singles have grown tired of online dating, which they say no longer feels spontaneous and fun and instead seems more like work. Amid safety and privacy concerns, bad behavior from fellow dating app users, and a realization that these apps had presented an illusion of choice when, in reality, their potential for matches was more limited, consumers have been leaving Tinder and others behind. During the call, the company admitted that Tinder's global user growth was still in decline. In October, Tinder's monthly active users (MAUs) were down 10% year over year, a number that only slightly increased to reach a 9% decline over the next two months. The app then saw MAUs decline "about 8%" in January, which execs tried to spin as a positive signal. Tinder's direct revenue also missed the company's internal guidance, coming in at $476 million, below the forecast range of $480-$485 million. "I'd love to see us get back to growth, but I think we have to take the baby steps first. We've got to roll out these product initiatives, see them drive improved user trends," Swidler said of the new products, including the AI discovery and matching features. The company also plans to make its "Friends in Common" feature more broadly accessible. As part of its attempt at course correction, Match Group named Zillow Group co-founder Spencer Rascoff as its new CEO. Rascoff spoke bullishly on the potential for AI-powered online dating, saying that he thought that "this Cambrian explosion in AI is going to allow Match Group to have the same kind of business inflection that the shift from desktop to mobile created for our category and other categories around 10 years ago -- when mobile exceeded desktop." That's quite the bet. He pointed to other consumer mobile apps like TikTok, Instagram, and Snapchat that benefitted from AI features in terms of both engagement and retention, adding, "I see the same potential for us." While Match execs may be optimistic, it's clear that the dating app market is headed for change. Beyond Tinder's declines, the company missed estimates in Q4 with earnings of 82 cents per share, below analyst expectations of 84 cents. While it delivered on revenues, bringing in $860 million in the quarter, above estimates, it also represented a 0.7% year-over-year decline. In its Q1 2025 guidance, the company said it planned for revenues of $820 million to $830 million, down 3 to 5% year-over-year, thanks to Tinder's negative MAU trends.
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Tinder, facing a decline in active users, plans to introduce AI-powered features for discovery and matching. The move comes as the dating app industry struggles with user fatigue and changing perceptions of online dating.
Tinder, the popular dating app owned by Match Group, is turning to artificial intelligence in an attempt to reverse its declining user base. The company plans to roll out new AI-powered features for discovery and matching in the coming quarter, offering an alternative to the iconic "swipe" gesture that has defined the app since its inception 12.
Match Group CFO Gary Swidler announced that the AI-driven matching feature will provide users with "something other than swiping" as a way to meet potential partners. The company aims to deliver more personalized and engaging matches through AI-curated recommendations 12.
Swidler emphasized that AI matching would complement, not replace, the swiping feature:
"We want to see a significant number of people engage with that feature and give it a try ... We also want to see improvement in quality matches," he stated 12.
In addition to the new matching feature, Tinder has already launched an AI Photo Finder, which assists users in selecting the best profile photos for their dating profiles 12.
The introduction of AI-powered features comes at a challenging time for Tinder and the dating app industry as a whole. Young singles have grown tired of online dating, citing a lack of spontaneity and fun, as well as concerns about safety, privacy, and the behavior of other users 12.
These factors have contributed to a decline in Tinder's global user growth:
Tinder's declining user base has had a significant impact on its financial performance:
In response to these challenges, Match Group has appointed Spencer Rascoff, co-founder of Zillow Group, as its new CEO. Rascoff is optimistic about the potential of AI in online dating, comparing its potential impact to the shift from desktop to mobile 12.
Rascoff believes that the "Cambrian explosion in AI" could lead to a significant business inflection for Match Group, similar to what other consumer mobile apps like TikTok, Instagram, and Snapchat have experienced with AI features 12.
As Tinder and other dating apps continue to face user decline and changing perceptions of online dating, the integration of AI technologies may prove crucial in revitalizing the industry and attracting a new generation of users.
Match Group, the parent company of popular dating apps, announces the end of its live streaming service and implements layoffs. The move comes as part of a strategic shift, leading to a positive response from investors.
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Match Group, the company behind popular dating apps like Tinder and Hinge, plans to introduce an AI assistant in March 2025. This technology aims to transform the online dating experience, addressing user fatigue and declining subscriber numbers.
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Tinder introduces a new AI-powered game that allows users to practice flirting with AI personas, aiming to boost engagement and help users improve their dating skills.
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Bumble, the popular dating app, is set to introduce AI-powered features to assist users with profile creation and conversation starters. The move aims to improve user engagement and revitalize growth in the competitive online dating market.
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As dating apps face user fatigue and declining engagement, AI features are being introduced to revitalize the online dating experience. However, this trend raises questions about authenticity, privacy, and the future of human connections.
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