Trump's AI-generated voice narrates Fannie Mae ad promising housing affordability reforms

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President Donald Trump's voice in a new Fannie Mae ad is AI-generated, marking a notable use of artificial intelligence by the Trump administration. The ad promises an 'all new Fannie Mae' focused on housing affordability, while the administration floats proposals including $200 billion in mortgage bond purchases and potential restrictions on institutional investors.

Trump Administration Deploys AI Voice Cloning for Housing Policy Message

What sounds like President Donald Trump narrating a new Fannie Mae ad is actually an AI-generated voice reading scripted text, according to a disclaimer included in the video

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. Created with permission from the Trump administration, the one-minute Fannie Mae ad aired Sunday and promises an "all new Fannie Mae" positioned as the "protector of the American Dream"

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. The deployment of artificial intelligence for this political messaging comes as the administration intensifies efforts to demonstrate responsiveness to voter concerns about housing affordability.

Source: AP

Source: AP

This marks another instance of AI voice cloning within the Trump family's communications strategy. First Lady Melania Trump recently employed AI technology firm Eleven Labs to voice the audio version of her memoir

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. However, the specific technology provider behind President Trump's AI-cloned voice for the Fannie Mae ad remains undisclosed, and the White House did not respond to requests for comment

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Housing Reform Plans Target Mortgage Accessibility

"For generations, home ownership meant security, independence, and stability," Donald Trump's digitized voice declares in the advertisement. "But today, that dream feels out of reach for too many Americans not because they stopped working hard but because the system stopped working for them"

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. The messaging aligns with Trump's pledge last month to roll out "some of the most aggressive housing reform plans in American history" during a prime-time address

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Fannie Mae and its counterpart Freddie Mac, both under government control since the Great Recession, guarantee roughly half of the $13 trillion U.S. home loan market and function as a bedrock of the U.S. economy

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. The ad indicates Fannie Mae will collaborate with the banking industry to approve more would-be homebuyers for mortgages

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. Trump plans to discuss housing at his appearance at the World Economic Forum in Davos, Switzerland, this week

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Proposed Interventions and Market Speculation

Trump, alongside Bill Pulte who leads the Federal Housing Finance Agency, has floated several proposals to address mortgage rates and home ownership barriers. Earlier this month, Trump announced on social media he was directing the federal government to purchase $200 billion in mortgage bonds, using cash reserves from Fannie Mae and Freddie Mac, in an effort to reduce mortgage rates amid widespread anxiety about home prices

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The administration has also discussed extending the standard 30-year mortgage to 50 years to lower monthly payments. Trump appeared to back away from this proposal after critics argued a longer-term loan would diminish people's ability to build housing equity and wealth

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. Additionally, Trump stated he wants to block large institutional investors from purchasing houses, claiming such a ban would facilitate first-time home purchases for younger families

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. Trump and Pulte have also indicated interest in selling shares of Fannie Mae and Freddie Mac on a major stock exchange, though no concrete plans have been established

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AI Adoption Amid Previous Automation Concerns

Trump's authorization for AI voice cloning carries particular significance given his previous complaints about the Biden administration's alleged use of autopen—a mechanical device that replicates authentic signatures—to sign laws, pardons, or executive orders

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. A report issued by House Republicans, however, does not include concrete evidence that autopen was used to sign Biden's name without his knowledge

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. The contrast between criticizing mechanical signature replication and embracing AI voice cloning highlights evolving perspectives on automation technologies in political communications and raises questions about transparency standards for AI-generated content in government messaging.

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