Upwave Appoints AI and Advertising Measurement Expert Peter Daboll to Advisory Program
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UPDATE -- Upwave Welcomes Peter Daboll to its Advisory Program
SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the appointment of Peter Daboll to its Advisory Program. With more than 25 years of experience in advertising measurement and a track record of innovation, Daboll's addition is another milestone in Upwave's mission to redefine brand measurement and drive industry-leading solutions for advertisers. Daboll's career is defined by his pioneering work in integrating advanced measurement models, AI tools, and innovative testing systems to enhance advertising success. As CEO of Ace Metrix, he transformed video metrics, leading to the company's acquisition in 2020. His leadership roles at iSpot.tv, Yahoo!, and comScore Media Metrix revolutionized how brands measure ad performance, setting new benchmarks with AI-driven advertising measurement and semantic analysis tools. A well-respected thought leader and author of the best-selling book AD-itude, Daboll has shared his insights on CNN, FOX, and CNBC, and has been featured in AdAge and other leading publications. His contributions to advertising research have earned him numerous accolades, including the prestigious "Great Mind" award from the Advertising Research Foundation (ARF). In his new advisory role at Upwave, Daboll will collaborate closely with the leadership team to guide strategic initiatives, enhance the company's advertising measurement capabilities, and explore new avenues for growth. His expertise will directly benefit Upwave's brand and agency clients by driving more precise and actionable insights, ensuring their success in a rapidly evolving marketplace. "We're thrilled to have Peter join our Advisory Program," said Chris Kelly, CEO of Upwave. "His unmatched expertise in advertising effectiveness-particularly creative effectiveness-combined with his forward-thinking approach to measurement, will be a game-changer as we push the boundaries of innovation in brand analytics. Peter's insights will be pivotal in helping us deliver even more powerful solutions that drive success for our clients, cementing Upwave's leadership in transforming the future of brand advertising." "I'm excited to join Upwave at such a pivotal moment for the brand measurement industry," said Daboll. "Upwave is at the forefront of revolutionizing how brands optimize and measure success, and I look forward to leveraging my experience in media and technology to help the company reach new heights." Daboll joins an esteemed group of notable members of the advisor program and Upwave investors, including Dan Robbins (Roku), Josh Chasin (VideoAmp), Dan Beltramo (Vizu), Pierre Bouvard (Westwood One), Jonah Goodhart (Moat, Mobian), Auren Hoffman (LiveRamp, Safegraph), Bob Ivins (TVSquared, Telly), Harmon Lyons (IAS, TransUnion), George Musi (Horizon, IPG), Eric Roza (Datalogix), Marcy Simon (Agent of Change), and Scott Symonds (The Trade Desk, AKQA). About Upwave Upwave is the Analytics Platform for Brand Advertising. As the only company entirely focused on measuring and optimizing brand lift driven by advertising, Upwave is trusted by the world's leading advertisers, agencies, and media partners for its robust, AI-driven SaaS platform. Upwave provides real-time, top-of-funnel measurement for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. Learn more at www.upwave.com. Media Contact John McCartney Jmac PR for Upwave [email protected] A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/77ceb41c-122d-47c3-9d09-df2a8fefc476 Market News and Data brought to you by Benzinga APIs
[2]
Upwave Welcomes Peter Daboll to its Advisory Program
SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the appointment of Peter Daboll to its Advisory Program. With more than 25 years of experience in advertising measurement and a track record of innovation, Daboll's addition is another milestone in Upwave's mission to redefine brand measurement and drive industry-leading solutions for advertisers. Daboll's career is defined by his pioneering work in integrating advanced measurement models, AI tools, and innovative testing systems to enhance advertising success. As CEO of Ace Metrix, he transformed video metrics, leading to the company's acquisition in 2020. His leadership roles at iSpot.tv, Yahoo!, and comScore Media Metrix revolutionized how brands measure ad performance, setting new benchmarks with AI-driven advertising measurement and semantic analysis tools. A well-respected thought leader and author of the best-selling book AD-itude, Daboll has shared his insights on CNN, FOX, and CNBC, and has been featured in AdAge and other leading publications. His contributions to advertising research have earned him numerous accolades, including the prestigious "Great Mind" award from the Advertising Research Foundation (ARF). In his new advisory role at Upwave, Daboll will collaborate closely with the leadership team to guide strategic initiatives, enhance the company's advertising measurement capabilities, and explore new avenues for growth. His expertise will directly benefit Upwave's brand and agency clients by driving more precise and actionable insights, ensuring their success in a rapidly evolving marketplace. "We're thrilled to have Peter join our Advisory Program," said Chris Kelly, CEO of Upwave. "His unmatched expertise in advertising effectiveness-particularly creative effectiveness-combined with his forward-thinking approach to measurement, will be a game-changer as we push the boundaries of innovation in brand analytics. Peter's insights will be pivotal in helping us deliver even more powerful solutions that drive success for our clients, cementing Upwave's leadership in transforming the future of brand advertising." "I'm excited to join Upwave at such a pivotal moment for the brand measurement industry," said Daboll. "Upwave is at the forefront of revolutionizing how brands optimize and measure success, and I look forward to leveraging my experience in media and technology to help the company reach new heights." Daboll joins an esteemed group of notable members of the advisor program and Upwave investors, including Dan Robbins (Roku), Josh Chasin (VideoAmp), Dan Beltramo (Vizu), Pierre Bouvard (Westwood One), Jonah Goodhart (Moat, Mobian), Auren Hoffman (LiveRamp, Safegraph), Bob Ivins (TVSquared, Telly), Harmon Lyons (IAS, TransUnion), George Musi (Horizon, IPG), Eric Roza (Datalogix), Marcy Simon (Agent of Change), and Scott Symonds (The Trade Desk, AKQA). About Upwave Upwave is the Analytics Platform for Brand Advertising. As the only company entirely focused on measuring and optimizing brand lift driven by advertising, Upwave is trusted by the world's leading advertisers, agencies, and media partners for its robust, AI-driven SaaS platform. Upwave provides real-time, top-of-funnel measurement for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. Learn more at www.upwave.com. Media Contact John McCartney Jmac PR for Upwave [email protected] A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/77ceb41c-122d-47c3-9d09-df2a8fefc476 Market News and Data brought to you by Benzinga APIs
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Upwave, a leading brand advertising analytics platform, welcomes Peter Daboll to its Advisory Program. Daboll brings over 25 years of experience in advertising measurement and AI-driven solutions, set to enhance Upwave's capabilities in brand analytics.
Upwave Strengthens Leadership with Industry Veteran
Upwave, the leading analytics platform for brand advertising, has announced the appointment of Peter Daboll to its Advisory Program. This strategic move aims to bolster the company's position in the rapidly evolving field of brand measurement and advertising analytics
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.Peter Daboll: A Pioneer in AI-Driven Advertising Measurement
With over 25 years of experience in advertising measurement, Peter Daboll brings a wealth of knowledge and innovation to Upwave. His career is marked by groundbreaking work in integrating advanced measurement models, AI tools, and innovative testing systems to enhance advertising success
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.Daboll's impressive track record includes:
- Transforming video metrics as CEO of Ace Metrix, leading to the company's acquisition in 2020
- Revolutionizing ad performance measurement through leadership roles at iSpot.tv, Yahoo!, and comScore Media Metrix
- Setting new industry benchmarks with AI-driven advertising measurement and semantic analysis tools
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Impact on Upwave and the Industry
In his new advisory role, Daboll will work closely with Upwave's leadership team to:
- Guide strategic initiatives
- Enhance advertising measurement capabilities
- Explore new avenues for growth
His expertise is expected to directly benefit Upwave's brand and agency clients by providing more precise and actionable insights in a rapidly changing marketplace
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.Industry Recognition and Thought Leadership
Daboll's contributions to advertising research have earned him significant recognition:
- Author of the best-selling book "AD-itude"
- Featured on major news networks including CNN, FOX, and CNBC
- Recipient of the prestigious "Great Mind" award from the Advertising Research Foundation (ARF)
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Upwave's Vision and Future Direction
Chris Kelly, CEO of Upwave, emphasized the significance of Daboll's appointment, stating, "His unmatched expertise in advertising effectiveness—particularly creative effectiveness—combined with his forward-thinking approach to measurement, will be a game-changer as we push the boundaries of innovation in brand analytics"
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.Daboll expressed his enthusiasm for joining Upwave, recognizing the company's role in revolutionizing brand optimization and measurement. He looks forward to leveraging his experience in media and technology to help Upwave reach new heights
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Upwave's Expanding Advisory Network
Daboll joins an esteemed group of advisors and investors at Upwave, including industry leaders from companies such as Roku, VideoAmp, Vizu, Westwood One, Moat, LiveRamp, and The Trade Desk. This diverse and experienced advisory team further strengthens Upwave's position in the market
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.About Upwave
Upwave positions itself as the Analytics Platform for Brand Advertising, focusing exclusively on measuring and optimizing brand lift driven by advertising. The company's AI-driven SaaS platform provides real-time, top-of-funnel measurement across various media channels, including CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable
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